More Related Content
Viewers also liked
Similar to Typography and Media
Similar to Typography and Media (20)
Recently uploaded
Recently uploaded (20)
Typography and Media
- 2. 2 WORDS ARE WONDERFUL “ We speak with words And we listen with words. We write with words And we read words. And we think with words ” Anonymous
- 3. 3 WORDS ARE TOOLS “ Words are tools which we use to communicate with each other. We use them to talk, discuss, argue, agree, describe, plan, organize, remember, sing, imagine and do all manner of things to help us live and thrive ” Anonymous
- 4. 4 WORDS ARE JEWELS “ Choose the right words so they become glittering jewels. They are pleasure to listen to and read. Everybody wants to know what they are about. ” Anonymous
- 5. 5 1. Refers to design or selection of letter forms to be organized into words, sentences and printed on a page 2. Letters of the alphabets make up written and printed words 3. With thousands of typefaces around, where do we start … size, type, colour, shape .. ? WHAT IS TYPOGRAPHY ?
- 6. 6 “ Typography involves the creation of illusionary images. Letters make up words which build into sentences, which in turn build into paragraphs that we perceive as masses of tonal value. That same mass can change appearance when printed with different type face .. ” Alan Peckolick Designing with type and colour, 1989 “ TYPE AND SHAPE CAN TALK ”
- 7. 7 “ Typography involves the creation of illusionary images. Letters make up words which build into sentences, which in turn build into paragraphs that we perceive as masses of tonal value. That same mass can change appearance when printed with different type face .. ” Alan “ TYPE AND SHAPE CAN TALK ”
- 8. 8 3 main categories of typefaces 1. Typefaces are designed to convey specific meanings or messages 2. Use only 3 different types of letters in a visual 3. Generally, typefaces can be grouped into 3 main categories :- • Serifs • Sans serifs • Scripts TYPOGRAPHY FOR VISUALS
- 9. 9 SERIFS 1. Typefaces with “ feet ”. 2. Examples : Times New Roman, C larendon 3. Serif typefaces are used for typing texts in notes, test papers, newspapers or books TYPOGRAPHY FOR VISUALS
- 10. 10
- 11. 11
- 12. 12
- 13. 13 Serifs are letters for printing textbooks, notes, test papers, brochures, leaflets, pamphlets, magazines, newspapers
- 14. 14 SANS SERIF 1. Typefaces without serifs 2.Facilitate reading and comprehension as they are easy to read and print 3. Many variations – Bold, Medium, light, italics. 4. Examples : Arial, Helvetica, Avant Garde 5. Used in visuals which need to be projected ( slides, videos, transparencies, LCD & Computers or filmstrips ) TYPOGRAPHY FOR VISUALS
- 15. 15
- 16. 16 Sans Serifs are for all projected media ( LCD & Computer, OHP, Slides, Film Strips, Videos, CD - ROMS ), Sign Boards, Posters, Advertising media
- 17. 17 Scripts 1. Flowery typefaces for special occasions 2. Not to be used for large areas of text to be read or in visuals which need to be projected TYPOGRAPHY FOR VISUALS
- 18. 18
- 19. 19
- 21. 21 “ TYPE AND SHAPE CAN TALK ” 1.Designing one’s own letters to feature specifically a message that needs to be conveyed to our pupils 2.Modify existing typefaces to uniquely convey words and their meanings 3.For example : fine, small, medium, large, very large 4.Typefaces could be expanded, condensed, repeated, mirrored, reversed, scaled, fractured or spun 5.“ WordArt ” has special designs or formats ready for use
- 22. 22 “ TYPE AND SHAPE CAN TALK ” 1.Special effects – using patterns, chromes, tones, shades to fill in letters to convey meanings of words or phrases 2.Contributes to good legibility and emphasis but do not reproduce well when printed repeatedly 3.Letterings on textured and half tone surfaces are also difficult to read and print
- 23. 23 TONE / TEXTURED SURFACES DON’T USE TONED, TEXTURED OR SHADED BACKGROUNDS DON’T USE TONED, TEXTURED OR SHADED BACKGROUNDS DON’T USE TONED, TEXTURED OR SHADED BACKGROUNDS
- 24. 24 “ TYPE AND SHAPE CAN TALK ”
- 25. 25 “ TYPE AND SHAPE CAN TALK ”
- 26. 26 “ TYPE AND SHAPE CAN TALK ”
- 27. 27 “ TYPE AND SHAPE CAN TALK ”
- 28. 28 “ TYPE AND SHAPE CAN TALK ”
- 29. 29 “ TYPE AND SHAPE CAN TALK ”
- 30. 30 “ TYPE AND SHAPE CAN TALK ”
- 31. 31 “ TYPE AND SHAPE CAN TALK ”
- 32. 32 “ TYPE AND SHAPE CAN TALK ”
- 33. 33 “ TYPE AND SHAPE CAN TALK ”
- 34. 34 “ TYPE AND SHAPE CAN TALK ”
- 35. 35 “ TYPE AND SHAPE CAN TALK ”
- 36. 36 “ TYPE AND SHAPE CAN TALK ”
- 37. 37 “ TYPE AND SHAPE CAN TALK ”
- 38. 38 “ TYPE AND SHAPE CAN TALK ”
- 39. 39 “ TYPE AND SHAPE CAN TALK ”
- 40. 40 “ TYPE AND SHAPE CAN TALK ”
- 41. 41 “ TYPE AND SHAPE CAN TALK ”
- 42. 42 “ TYPE AND SHAPE CAN TALK ”
- 43. 43 “ TYPE AND SHAPE CAN TALK ”
- 44. 44 “ TYPE AND SHAPE CAN TALK ”
- 45. 45 “ TYPE AND SHAPE CAN TALK ”
- 46. 46 “ TYPE AND SHAPE CAN TALK ”
- 47. 47 “ TYPE AND SHAPE CAN TALK ”
- 48. 48 “ TYPE AND SHAPE CAN TALK ” • Typefaces give more impact if used with different kinds of shapes
- 49. 49 “ TYPE AND SHAPE CAN TALK ”
- 50. 50 “ TYPE AND SHAPE CAN TALK ”
- 51. 51 “ TYPE AND SHAPE CAN TALK ”
- 52. 52 “ TYPE AND SHAPE CAN TALK ”
- 53. 53 THE GREAT WHITE LIE “ TYPE AND SHAPE CAN TALK ”
- 54. 54 “ TYPE AND SHAPE CAN TALK ”
- 55. 55 “ TYPE AND SHAPE CAN TALK ”
- 56. 56 “ TYPE AND SHAPE CAN TALK ”
- 57. 57 “ TYPE AND SHAPE CAN TALK ”
- 58. 58 “ TYPE AND SHAPE CAN TALK ”
- 59. 59 “ TYPE AND SHAPE CAN TALK ”
- 60. 60 “ TYPE AND SHAPE CAN TALK ”
- 61. 61 “ TYPE AND SHAPE CAN TALK ”
- 62. 62 “ TYPE AND SHAPE CAN TALK ”
- 63. 63 “ TYPE AND SHAPE CAN TALK ”
- 64. 64 “ TYPE AND SHAPE CAN TALK ”
- 65. 65 “ TYPE AND SHAPE CAN TALK ”
- 66. 66 “ TYPE AND SHAPE CAN TALK ”
- 67. 67 “ TYPE AND SHAPE CAN TALK ”
- 68. 68 “ TYPE AND SHAPE CAN TALK ”