Types of Research.pptx
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This document discusses different types of research methods. It outlines quantitative and qualitative research approaches, as well as mixed methods. Some key types discussed include pure/basic research which generates new knowledge, applied research which solves problems, qualitative research using text analysis, descriptive research determining "how things are", analytical research using existing data, fundamental research increasing scientific knowledge, conceptual research developing theories, empirical research using evidence and data, longitudinal research observing variables over time, laboratory research with experiments, and exploratory research for undefined problems.
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What is Research
The search for knowledge is closely linked to the object of study; that is, to the reconstruction of the facts that will provide an explanation to an observed event and that at first sight can be considered as a problem. It is very human to seek answers and satisfy our curiosity. Let’s talk about research.
Research is the careful consideration of study regarding a particular concern or problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.”
Inductive methods analyze an observed event, while deductive methods verify the observed event. Inductive approaches are associated with qualitative research, and deductive methods are more commonly associated with quantitative analysis.
Research is conducted with a purpose to:
Identify potential and new customers
Understand existing customers
Set pragmatic goals
Develop productive market strategies
Address business challenges
Put together a business expansion plan
Identify new business opportunities
What are the characteristics of research?
Good research follows a systematic approach to capture accurate data. Researchers need to practice ethics and a code of conduct while making observations or drawing conclusions.
The analysis is based on logical reasoning and involves both inductive and deductive methods.
Real-time data and knowledge is derived from actual observations in natural settings.
There is an in-depth analysis of all data collected so that there are no anomalies associated with it.
It creates a path for generating new questions. Existing data helps create more research opportunities.
It is analytical and uses all the available data so that there is no ambiguity in inference.
Accuracy is one of the most critical aspects of research. The information must be accurate and correct. For example, laboratories provide a controlled environment to collect data. Accuracy is measured in the instruments used, the calibrations of instruments or tools, and the experiment’s final result.
What is the purpose of research?
There are three main purposes:
Exploratory: As the name suggests, researchers conduct exploratory studies to explore a group of questions. The answers and analytics may not offer a conclusion to the perceived problem. It is undertaken to handle new problem areas that haven’t been explored before. This exploratory process lays the foundation
Theoretical Research
Theoretical research, also referred to as pure or basic research, focuses on generating knowledge, regardless of its practical application. Here, data collection is used to generate new general concepts for a better understanding of a particular field or to answer a theoretical research question.
Results of this kind are usually oriented towards the formulation of theories and are usually based on documentary analysis, the developme
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DOC-20230113-WA0000..pptx
What is Research
The search for knowledge is closely linked to the object of study; that is, to the reconstruction of the facts that will provide an explanation to an observed event and that at first sight can be considered as a problem. It is very human to seek answers and satisfy our curiosity. Let’s talk about research.
Research is the careful consideration of study regarding a particular concern or problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.”
Inductive methods analyze an observed event, while deductive methods verify the observed event. Inductive approaches are associated with qualitative research, and deductive methods are more commonly associated with quantitative analysis.
Research is conducted with a purpose to:
Identify potential and new customers
Understand existing customers
Set pragmatic goals
Develop productive market strategies
Address business challenges
Put together a business expansion plan
Identify new business opportunities
What are the characteristics of research?
Good research follows a systematic approach to capture accurate data. Researchers need to practice ethics and a code of conduct while making observations or drawing conclusions.
The analysis is based on logical reasoning and involves both inductive and deductive methods.
Real-time data and knowledge is derived from actual observations in natural settings.
There is an in-depth analysis of all data collected so that there are no anomalies associated with it.
It creates a path for generating new questions. Existing data helps create more research opportunities.
It is analytical and uses all the available data so that there is no ambiguity in inference.
Accuracy is one of the most critical aspects of research. The information must be accurate and correct. For example, laboratories provide a controlled environment to collect data. Accuracy is measured in the instruments used, the calibrations of instruments or tools, and the experiment’s final result.
What is the purpose of research?
There are three main purposes:
Exploratory: As the name suggests, researchers conduct exploratory studies to explore a group of questions. The answers and analytics may not offer a conclusion to the perceived problem. It is undertaken to handle new problem areas that haven’t been explored before. This exploratory process lays the foundation
Theoretical Research
Theoretical research, also referred to as pure or basic research, focuses on generating knowledge, regardless of its practical application. Here, data collection is used to generate new general concepts for a better understanding of a particular field or to answer a theoretical research question.
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Food and Importance of Food (1).pptx
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- Specific microorganisms are used in controlled fermentation processes to produce foods like cheese, yogurt and bread. Enzymes from microbes are also used to produce some foods and food
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9
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- 2. Introduction • The research is related to systematic investigation on the basis of the methodology of research and knowledge on a particular topic or subject. • The main objective of research to obtain new finding and validate existing data about phenomena studied through systematic, scientific, controlled, careful and rigorous investigation. • According to Creswell (2003) need to focus on three methods like quantitative, qualitative and mixed method approaches. • Quantitative research methods are deals with numbers and amounts for describing an event that support the hypotheses and predication modal. • Qualitative research method enable researcher to use texts for findings, quality of subject and kind of providing picture from researcher view. • Mixed method includes the mixing of both qualitative and quantitative data.
- 4. Types of Research • Pure Research or Basic Research • New idea generation, New facts and fundamental principle for human knowledge. • Based on experimentation and observation to meet specific objective and ensure credibility of conclusions of research published into pre- reviewed journals. • Pure research was studies on elements after Mendeleev’s periodic table published and Penicillin discovery by Alexander Flaming was big step in discovery of antibiotic in medicinal science. Pure research is marvelous change setup of human mind and it generates knowledge and education.
- 5. Applied Research • Applied research - to discover solution • to provide knowledge • to applied social research data into decisions • to solve problems associated with serious risks. • Characteristics: • Solve problematic facts. • Without generalize objective studies individual or specific cases. • Represent how things can be changed. • Tries to correct problematic facts
- 6. Qualitative Research • Qualitative research refers to much more subjective non-quantitative, use different methods of collecting data, analyzing data, interpreting data for meanings, definitions, characteristics, symbols metaphors of things. • Ethnography • Phenomenology • Case Study Research • Quantitative Research
- 7. Descriptive Research • The research which is determines "the way things are". The descriptive research may include behavior observation research, you can observe a lot by watching and survey research. • Observation Method • Survey Method • Case Study Method
- 8. Analytical Research • It is related with carrying analysis on certain phenomenon with the help of analytical tools. Analytical research used already available facts and information; analyze them to make critical evaluation. • Reviews • Historical Research • Philosophical Research • Research Synthesis • Grounded Theory
- 9. Fundamental Research • To acquire the new knowledge experimentation and theoretical work has to done primarily. It increases scientific knowledge of researcher and has no planned or immediate uses, their results may be useful in future. • Benefits of Fundamental Research • Economical gaining • Benefits to society • New knowledge acquisition
- 10. Conceptual Research • The research is conducted on the basis of already present information and observation on given topic. It can be used in developing theories or new interpretation by abstract concepts and ideas. • While conducting a conceptual research, choose the topic, collect relevant literature, identify specific variables, generate the framework, this type of research is mainly relies on previously conducted studies, already existing relevant information and literature.
- 11. Empirical Research • This type of research based on collection of data which lead to generation of new ideas, observation and experiments or by using scientific instruments. • The study conclusion is drawn from concretely empirical evidence and verifiable evidence. It is derived from Greek word Empeirikos which means "experienced".
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- 13. Laboratory Research • In laboratory research provide conditions with technological research, measurement and experiments are to be performed. • Any chemical substances, microscopically, parasitological, hematological, immunological, biochemical, tissue culture research can be carried out into laboratory. • It involves study of natural science with experiments.
- 14. Exploratory Research • This research is conducted for not clearly defined problems. It helps to determine data collection method, research design and selection of subjects. • It depends on reviewing of literature, information collection through informal discussion with consumer’s competition.