The document discusses different types of customers in relation to customer behavior, emphasizing the psychology behind buying decisions. It categorizes customers into six types: potential, new, impulsive, discount, and loyal customers, each with distinct characteristics and implications for sales strategies. Understanding these types can help businesses tailor their approaches to effectively engage and convert different customer segments.

1. WhyWe are Here?
What will we Learn!!
By:- Shubham Saxena
BANCA Lucknow

2. • Customer Behaviour is the study of when, why, how and where people do or
do not buy a product. It basically depends on the psychology of the
consumer.
CUSTOMER

3. Potential customer –The Potential Paul
• The Potential Paul is a type of
customer that is on the very
beginning of your sales funnel.
• Technically, Paul is not your
customer yet.

4. New customer – New Neil
• New Neil is the fresh customer that just bought something from you. He is
still learning the ropes of using your product.

5. Impulsive Customer
• This is the type of customer
that can make a buying
decision in an instant,
provided that the
conditions are right.

6. Discount customer – Discount Dan
• Discount Dan is the type of customer that sees value in your product but
won’t buy it at full price.
• Dan is usually looking for some extra information on the exact conditions
of the deal or discount you are offering.You can help him by explaining the
deal and what he needs to do to use it.

7. Loyal customer – Loyal Larry
• This type of customers keeps coming back for more. Apart from having a
significant impact on your revenue, Larry will be also your brand’s
ambassador.

8. LETS REVISE
• Potential customer
• New customer
• Impulsive Customer
• Potential customer
• Loyal customer
• Discount customer

9. FEED BACK!!