Capitalizing on social media for Small Business - Which channels are best f...Kelly Craft
Beginner Level Social Media for Small Business. This is part 2 in a four-part series designed to help #SMBs launch social media efforts with basic strategy and understanding of the terms and practices.
This presentation covers the benefits and intricacies of various top social digital channels.
Sponsored by: City of Kitchener & Waterloo Region Small Business Centre
Overview of setting up a LinkedIn company and showcase pages. Sections also include groups, etiquette and more. Devised for a new user to LinkedIn, whether you've just opened your account or have had it for a while. By the end, you'll be able to comfortably navigate the platform, build your initial page, know how to manage it, take advantage of Showcase pages and participate effectively in groups.
Creating brand stories that connect, excite, and move audiences through the sales funnel is not easy! Effective storytelling attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. In this deck learn how to create and promote epic brand stories. Learn about brand archetypes, the science behind storytelling, personas, and how successful companies and brands work to make the customer the center of the story.
Everything We Wish We Knew About Twitter When We Started
A look at the basics of getting started with Twitter, how to grow your following and your engagement, and how to get the most value and fun out of a truly amazing network.
Capitalizing on social media for Small Business - Which channels are best f...Kelly Craft
Beginner Level Social Media for Small Business. This is part 2 in a four-part series designed to help #SMBs launch social media efforts with basic strategy and understanding of the terms and practices.
This presentation covers the benefits and intricacies of various top social digital channels.
Sponsored by: City of Kitchener & Waterloo Region Small Business Centre
Overview of setting up a LinkedIn company and showcase pages. Sections also include groups, etiquette and more. Devised for a new user to LinkedIn, whether you've just opened your account or have had it for a while. By the end, you'll be able to comfortably navigate the platform, build your initial page, know how to manage it, take advantage of Showcase pages and participate effectively in groups.
Creating brand stories that connect, excite, and move audiences through the sales funnel is not easy! Effective storytelling attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. In this deck learn how to create and promote epic brand stories. Learn about brand archetypes, the science behind storytelling, personas, and how successful companies and brands work to make the customer the center of the story.
Everything We Wish We Knew About Twitter When We Started
A look at the basics of getting started with Twitter, how to grow your following and your engagement, and how to get the most value and fun out of a truly amazing network.
swissnex presentation at the Center for Non Profit Success' Social Media Summit in San Francisco, October 2011.
For more info visit: http://www.cfnps.org/SFSU3.aspx
Developments by Google from the Panda update in 2011 to the rollout of RankBrain and recent changes in the Adwords Keyword Planner...the writing's on the wall - it’s time SEOs have a new strategy for content.
Going after single keywords based on search volume is a strategy only the big brands can achieve, and even they are having difficulties with that approach nowadays. Whether you work for a big brand or a local startup, SEOs need strategies and tools to handle the advancements of Google and create great content.
In this presentation, Nicole Hess shares the tools and processes that she and the team at her agency, Greenlane Search Marketing, use to research topics, search intent and semantics.
Covered are the main steps to their processes, examples, and a Greenlane custom tool that has cut our research time by 375% (no joke, you’ll see!).
Specifically included are:
1. Intro and status check on SEO research: What are you really trying to find?
2. Think Outside the Keyword Box: Creative brainstorming.
3. Topics: Getting data behind topics and the keywords that fuel them.
4. Know your competition: Defining the topics your competitors are strong at.
5. Search intent discovery: From purchases to research and comparison, identify what content the searcher wants to find.
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
Slides from my #PhLive webinar on the Science and Art of ROI.
In the session I cover:
How to help you gain buy in and influence with you key stakeholders
How to think of ROI in 3D and uncover the hidden value
How Digital activities all influence each other and how they add value to each other
Discus Marketing attribution, what it means and how to measure it
Define macro and micro goals - that mean something to your business
Performance aggregation through marginal gains
Lifetime value of a customer
Tools to help you measure ROI
#Winning at Twitter Chats by @KristiKelloggKristi Kellogg
Take your Twitter game to the next level when you learn how to leverage Twitter chats to amplify your brand voice. Twitter chats are a powerful tool for stimulating buzz for your company or personal brand (not to mention their ability to drive traffic, generate leads, etc.). Twitter chats provide opportunity to network, gain quality followers and amp up engagement, all while positioning yourself as a thought leader in your industry.
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)Timothy Resnik
SEO is not Magic, and you can do it! Many content creators struggle with SEO and end up paying someone to do something they could do themselves. This session will be half pep talk and half practical guide to doing some more advanced SEO tactics on your own.
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
Change the way you view your Audience: One Dimensional vs. Three DimensionalCate Conroy
Build a relationship with your audience by changing the way you view them. Take your target audience personas from one dimensional to three dimensional.
Memorable companies often make language their own. Learn the tactics to create a brand voice your audience will love and remember. Erica McGillivray from Moz will walk you through what creating branded language means, how to do it, how to scale and advocate for it, and how to keep it fresh. We'll explore:
- Creative language team exercises for defining brand lingo and the psychology behind it.
- What it actually looks like to teach and get input on language from your team.
- Crafting a brand voice guide from statements of purpose and addressing different audiences to dictionaries.
- How to humanize your brand through word choices.
- Empowering your staff or clients to be internal and external advocates of a shared language.
- Using your voice to own your audience and culture across your marketing channels.
- Real life examples from brands such as Stitch Fix, Basecamp, SuperHeroStuff, theSkimm, and more that use language to bring their community in for shared dialog.
Presented at Content Marketing Conference, Las Vegas, May 2016
The Visual Advantage of Content MarketingMatt Siltala
Presentation from Pubcon Las Vegas 2014 talking about the visual advantage of content marketing. Great examples and case studies of what can and should be done with content marketing visuals.
Kindergarten, driving, university, marriage it’s all the same to mother energy™Crystal Andrus
Mother Energy™ has crept back into my life again—that fiercely protective, “Worrier-Warrior”, who is certain my children aren’t quite ready for the natural progression of life and can’t handle the next steps without my continual guidance and loving, hands-on approach.
swissnex presentation at the Center for Non Profit Success' Social Media Summit in San Francisco, October 2011.
For more info visit: http://www.cfnps.org/SFSU3.aspx
Developments by Google from the Panda update in 2011 to the rollout of RankBrain and recent changes in the Adwords Keyword Planner...the writing's on the wall - it’s time SEOs have a new strategy for content.
Going after single keywords based on search volume is a strategy only the big brands can achieve, and even they are having difficulties with that approach nowadays. Whether you work for a big brand or a local startup, SEOs need strategies and tools to handle the advancements of Google and create great content.
In this presentation, Nicole Hess shares the tools and processes that she and the team at her agency, Greenlane Search Marketing, use to research topics, search intent and semantics.
Covered are the main steps to their processes, examples, and a Greenlane custom tool that has cut our research time by 375% (no joke, you’ll see!).
Specifically included are:
1. Intro and status check on SEO research: What are you really trying to find?
2. Think Outside the Keyword Box: Creative brainstorming.
3. Topics: Getting data behind topics and the keywords that fuel them.
4. Know your competition: Defining the topics your competitors are strong at.
5. Search intent discovery: From purchases to research and comparison, identify what content the searcher wants to find.
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
Slides from my #PhLive webinar on the Science and Art of ROI.
In the session I cover:
How to help you gain buy in and influence with you key stakeholders
How to think of ROI in 3D and uncover the hidden value
How Digital activities all influence each other and how they add value to each other
Discus Marketing attribution, what it means and how to measure it
Define macro and micro goals - that mean something to your business
Performance aggregation through marginal gains
Lifetime value of a customer
Tools to help you measure ROI
#Winning at Twitter Chats by @KristiKelloggKristi Kellogg
Take your Twitter game to the next level when you learn how to leverage Twitter chats to amplify your brand voice. Twitter chats are a powerful tool for stimulating buzz for your company or personal brand (not to mention their ability to drive traffic, generate leads, etc.). Twitter chats provide opportunity to network, gain quality followers and amp up engagement, all while positioning yourself as a thought leader in your industry.
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)Timothy Resnik
SEO is not Magic, and you can do it! Many content creators struggle with SEO and end up paying someone to do something they could do themselves. This session will be half pep talk and half practical guide to doing some more advanced SEO tactics on your own.
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
Change the way you view your Audience: One Dimensional vs. Three DimensionalCate Conroy
Build a relationship with your audience by changing the way you view them. Take your target audience personas from one dimensional to three dimensional.
Memorable companies often make language their own. Learn the tactics to create a brand voice your audience will love and remember. Erica McGillivray from Moz will walk you through what creating branded language means, how to do it, how to scale and advocate for it, and how to keep it fresh. We'll explore:
- Creative language team exercises for defining brand lingo and the psychology behind it.
- What it actually looks like to teach and get input on language from your team.
- Crafting a brand voice guide from statements of purpose and addressing different audiences to dictionaries.
- How to humanize your brand through word choices.
- Empowering your staff or clients to be internal and external advocates of a shared language.
- Using your voice to own your audience and culture across your marketing channels.
- Real life examples from brands such as Stitch Fix, Basecamp, SuperHeroStuff, theSkimm, and more that use language to bring their community in for shared dialog.
Presented at Content Marketing Conference, Las Vegas, May 2016
The Visual Advantage of Content MarketingMatt Siltala
Presentation from Pubcon Las Vegas 2014 talking about the visual advantage of content marketing. Great examples and case studies of what can and should be done with content marketing visuals.
Kindergarten, driving, university, marriage it’s all the same to mother energy™Crystal Andrus
Mother Energy™ has crept back into my life again—that fiercely protective, “Worrier-Warrior”, who is certain my children aren’t quite ready for the natural progression of life and can’t handle the next steps without my continual guidance and loving, hands-on approach.
La semaine du web au CyberParc,
Alger, du 18 au 23 Avril 2011
Sous le Haut Patronage de son Excellence M. Moussa BENHAMADI
Ministre de la Poste et des Technologies de l’Information
et de la Communication.
contact@semaineduweb.com
Integrated marketing strategy Creation of a cohesive campaignGordon Diver
Compiled by my colleague Kelly Craft (@krcraft) and the first in a series of four presentations on Integrated Marketing for the SMB community in Kitchener/Waterloo. Thanks to our partner Waterloo Regional Small Business Centre
PR Wishes and Digital Media Dreams: How to Succeed by Evolving Your Communica...The Idea Village
This presentation was given by Anna Ruth Williams, Founder & CEO of AR|PR, and Blair Broussard, Vice President of AR|PR. Find out more at http://www.annaruthpr.com.
PR Wishes and Digital Media Dreams - How to succeed by evolving your communic...Anna Ruth Williams
Today, more Americans obtain news from the Internet than print and radio outlets, and nearly 20% of consumers obtain news via social media. Furthermore, journalist layoffs have scaled newsrooms back by 30% - placing added constraints on reporting. As traditional news outlets race to digital platforms to harness online ad revenue and readership, brands must adapt to a new integrated communications approach. This session will teach you how to create a press release that dominates search engines, how to communicate with reporters in the digital age, and how to develop shareable digital media and PR content.
Are You ‘LPC’ on Twitter? How to Make Your Brand Live, Public and ConversationalKatie Safrey
Using Twitter to achieve #greatness for your business and brand. This deck was presented at PR News Social Media Summit in July 2014 and covers top tips and tools for creating an engaging Twitter presence.
Developing your Twitter and overall social media strategyLucy Goetz
My presentation from Forward Ladies Positive Women's Day 27th February 2014 - focusing on where to start with social media - including setting objectives, KPIs, choosing platforms and key messages and audiences.
Social Media Masterclass for BPMA Conference 2014Our Social Times
A no-nonsense top tips guide to using social media for business for the British Promotional Merchandise Association (BPMA) 2014 conference. Focusing on content marketing, blogging for business, social media optimisation, Twitter and LinkedIn best practices.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
#Meta: What We Learned From Our Own Content Marketing Case Study NewsCred
At the end of 2014 we set out on a mission to prove the ROI of our content marketing at NewsCred.
We decided to evaluate ROI by establishing this value chain:
•Quality content at a high volume/cadence = More Reach and Engagement
•More Reach and Engagement = More Leads (Conversion)
•More Leads = Sales Lift
Part Three of workshop for Brant Early Years group. The sessions are three hours in duration and this session covers Social Platforms Facebook, Pinterest, LinkedIn and Twitter.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Twitter wrscb may14
1. “How to use Twitter to Build you
Business"
Creating on going and valuable relationships.
Sponsored by: Waterloo Region Small Business Resource Center
Presented by: Gordon Diver & Kelly Craft