Twitter Usage Statistics by Katie Grieser

1. Twitter Usage
Katie Grieser

2. Men vs. Women
18% 17% Men Women

3. Demographic Use
35%
30%
25%
20%
15%
10%
5%
0%
White: Non-Hispanic Black, Non-Hispanic Hispanic

4. Age Group Cohort Usage
35%
30%
25%
20%
15%
10%
5%
0%
18-29 30-49 50-64 65+

5. Usage by Educational Attainment
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
College+
Some College
High School Grad or Less

6. Usage by Income and Employment
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
$75,000+
$50,000-$74,999
$30,000-$49,999
Less than $30,000

7. Breakout of Usage
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
Urban Suburban Rural

8. Summary
 Twitter is a great target market because it has a wide range of
users. It’s biggest number of users fall in the target age range.
 The data surprised me in that I had no idea how many people
above the age of 29 were Twitter users.