This is a Twitter overview for the Hispanics Learn Community. Accompanying audio in Spanish can be found at www.hispanicslearn.com, Click on Training.

1. ‘ The Twitterverse’ as viewed by: Patricio Quezada @teenceo C

2. 1 EXECUTIVE SUMMARY Hispanics Learn is a bi-lingual coaching, training and consulting company geared towards helping the Hispanic Community embrace and learn digital technology. “ A true Renegade CEO challenges not the limits of society, but the limits of oneself.” Exploration 2009

3. 2 Twitter History 2.1 Privated owned company Headquartered in San Francisco, CA; Has raised nearly $100 million in VC funding; No ‘obvious’ revenue model in place 2.2 Launched in March 2006 by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams under a start up JV named Odeon-Twttr under Obvious Corp. 2.3 In April 2007 Twitter spun off to form it’s own Company “Twitter” 2.4 Initially was intended to be ‘city centric’ where people could sms from their phones to send a message to a small group of friends (followers) about new places they discovered, what they thought was hot etc. 2.5 As of Feb 2009, had approximately 5 million registered users “ An entrepreneurial mindset is not a different approach to thinking, but the only approach to thinking...” Exploration 2009

4. 3 What Are You Doing? 3.1 Twitter is considered “Microblogging” i.e status updates where messages are limited to 140 characters or less. Everybody on Twitter is answering the question “What are you doing?” 3.2 There is a mega huge public timeline that tracks everyone registered on Twitter (who chooses this option). 3.3 Another public timeline is dedicated to you (managed by you). It includes the people you follow and the people who follow you. “ 365 Infinite Expedition: Where Dreams Never End...” www.infiniteexpedition.com Exploration 2009

5. 4 Twictionary & Twitiquette 4.1 Tweet(s): The term given to the 140 character messages that you are sending out. 4.2 Tweeps/Tweeples: All the people in the Twitterverse who are sending out the Tweets 4.3 Handle/Alias - your Twitter Name @teenbizcoac 4.4 To reply to a tweep precede your message with @ (it can be viewed by anyone, but it will go into the replies message of the intended recipient so they will see that you sent the message. 4.5 RT/Retweet To share a message or useful information tweeted by one of your tweeps copy the message and precede the Tweet with “ RT @twitterhandle” Retweet is highest form of ‘gratitude’- because it is how a tweep and a message becomes ‘viral’ 4.6 DM (Direct Message) If you don’t want others to see your message you can DM the recipient but you can only DM if you are following them and they are following you back. Some people say that I make things look too easy…I say…they make things look too difficult. Exploration 2009

6. 5 Screenshot “ Never compete to get customers…let them compete to get you.” Exploration 2009 5.2 Type what are you doing in this box and press “update” 5.3 # of people you are following 5.4 # of people following you 5.1 Real time updates from your followers

7. 6 Twips 6.1 Twitter Handle: When choosing an alias choose something that describes 12 characters or less recommended 6.2 Bio: fill out the 160 character bio with a focused theme on what you want to accomplish with Twitter instead of lots of random things. If you can focus your bio then you will “pre-qualify” your followers. 6.3 Twitter Tools: Certain Twitter apps let you manage ‘Groups’ i.e. Friends, Media, Favorites, and also future date Tweets allowing you to set it and forget it (it takes a bit of time to initially set up but is worth it the long run). “ It is the very people who tell you to break the walls around you that are the ones who built them. The only walls to break are the ones within you…and then YOUR Infinite Expedition will begin…” Exploration 2009

8. 7 COMMUNICATE Hispanics Learn web: www.hispanicslearn.com email: pquezada@hispanicslearn.com Twitter: @teenceo “ All quotes in this presentation were created by Shonika Proctor, Teen Entrepreneur Coach, @teenbizcoach” Exploration 2009