Twitter getting started reviews the Twitter basics, best practices and tips and tricks and also dives deep into platforms to help you build your online communities and ways to measure your Twitter success.
An introductory presentation for beginnners to Twitter reviewing how to get an account, where to find followers, anatomy of a tweet, best practices, third-party apps that are absolutely necessary and everything you need to get started on Twitter.
Facebook for Business - Travel&Tourism by Milena Regos, Out&About MarketingMilena Regos
This document discusses strategies for using Facebook effectively for business purposes. It recommends focusing on engagement by optimizing the page wall, understanding how posts appear in the news feed using EdgeRank, leveraging apps, using Open Graph and social plugins, and advertising on Facebook. It provides best practices for posting including keeping posts short, experimenting with frequency, and including calls to action. It also discusses using metrics from Facebook Insights to measure success and ensure strategies are working. The overall message is that businesses should focus on creating engaging content that encourages interactions in order to reach customers on Facebook.
An intro to how to use Pinterest for business from setting up an account to building a solid presence and using Pinterest effectively to reach your audience.
Advanced LinkedIn covers some more in-depth tips and tricks for your personal LinkedIn profile and reviews LinkedIn Company pages, LinkedIn Groups, LinkedIn Ads, LinkedIn measurements, LinkedIn insights and how to tie everything back to your business goals and report on your social media ROI.
This document outlines a social media strategy in 6 steps: 1) Determine goals and objectives, 2) Listen and research audiences on social media, 3) Identify target audiences, 4) Create a content plan, 5) Engage with audiences on social media, and 6) Measure results. It recommends using free and paid social media listening tools to research audiences and monitor conversations. It also emphasizes creating content to solve audience problems, scheduling posts, engaging with audiences, and measuring metrics like traffic, awareness, sentiment, and ROI.
Social Media Success for Marketers and Entrepreneurs: Beyond the BasicsMilena Regos
Reviewing 3 powerful tools that can help you save time while engaging successfully with your audience, spying on the competition, discovering people to follow and reporting on your social media efforts from an easy report with HootSuite to more elaborate statistics with SocialBro and finally, a complete measurement suite with Simply Measured.
Social Media Engagement For The Resort IndustrMilena Regos
Social media is a great way for ski resorts to engage with their customers. David La Plante from Twelve Horses, Eric Hoffman from Park City, Michelle Evans from Grouse Mountain and Milena Regos from Diamond Peak discuss why and how ski resorts can create conversation with their customers.
An introductory presentation for beginnners to Twitter reviewing how to get an account, where to find followers, anatomy of a tweet, best practices, third-party apps that are absolutely necessary and everything you need to get started on Twitter.
Facebook for Business - Travel&Tourism by Milena Regos, Out&About MarketingMilena Regos
This document discusses strategies for using Facebook effectively for business purposes. It recommends focusing on engagement by optimizing the page wall, understanding how posts appear in the news feed using EdgeRank, leveraging apps, using Open Graph and social plugins, and advertising on Facebook. It provides best practices for posting including keeping posts short, experimenting with frequency, and including calls to action. It also discusses using metrics from Facebook Insights to measure success and ensure strategies are working. The overall message is that businesses should focus on creating engaging content that encourages interactions in order to reach customers on Facebook.
An intro to how to use Pinterest for business from setting up an account to building a solid presence and using Pinterest effectively to reach your audience.
Advanced LinkedIn covers some more in-depth tips and tricks for your personal LinkedIn profile and reviews LinkedIn Company pages, LinkedIn Groups, LinkedIn Ads, LinkedIn measurements, LinkedIn insights and how to tie everything back to your business goals and report on your social media ROI.
This document outlines a social media strategy in 6 steps: 1) Determine goals and objectives, 2) Listen and research audiences on social media, 3) Identify target audiences, 4) Create a content plan, 5) Engage with audiences on social media, and 6) Measure results. It recommends using free and paid social media listening tools to research audiences and monitor conversations. It also emphasizes creating content to solve audience problems, scheduling posts, engaging with audiences, and measuring metrics like traffic, awareness, sentiment, and ROI.
Social Media Success for Marketers and Entrepreneurs: Beyond the BasicsMilena Regos
Reviewing 3 powerful tools that can help you save time while engaging successfully with your audience, spying on the competition, discovering people to follow and reporting on your social media efforts from an easy report with HootSuite to more elaborate statistics with SocialBro and finally, a complete measurement suite with Simply Measured.
Social Media Engagement For The Resort IndustrMilena Regos
Social media is a great way for ski resorts to engage with their customers. David La Plante from Twelve Horses, Eric Hoffman from Park City, Michelle Evans from Grouse Mountain and Milena Regos from Diamond Peak discuss why and how ski resorts can create conversation with their customers.
Milena Regos provides tips on personal branding and social media marketing. She discusses success stories like receiving a replacement vehicle through effective use of Twitter and blogging. The document also outlines key principles for personal branding including trust, using social media for free research, traffic and customer service. Specific case studies show how social media campaigns increased engagement for businesses and non-profits through contests and promotions.
This document provides tips on how to leverage LinkedIn for business and career purposes. It discusses optimizing your LinkedIn profile to stand out from others by using a professional photo, compelling headline, complete profile details, and keywords. The document also recommends connecting with contacts from business interactions, joining relevant groups, endorsing others, using advanced search, and spending 20 minutes per day on LinkedIn activities like updating your status, writing recommendations, and prospecting. The overall goal is to establish an online professional presence and network that can generate business opportunities and leads.
Personal branding in the New Media World, best practices and time saving tipsMilena Regos
A presentation to the American Business Women's Association on how to build your personal brand using the web and social media, do and don't, how to save time and why all of this is important.
This document provides time saving tips and tools for social media marketing. It discusses how much time businesses spend on social media marketing and which platforms they use. It then offers suggestions for creating a social media plan, getting organized with content scheduling, prioritizing efforts, and automating posting. The document also recommends favorite tools for social media management and engaging on the go. It emphasizes committing to regular posting and quotes about making the most of your time.
Brand You - Intro to Personal branding, Using social media to brand yourself ...Milena Regos
I gave this presentation to Sierra Nevada College students who are graduating in a month and need to find a job. I used real life examples from people whom I respect. I outlined a personal brand plan for them and gave them tactics they can use to start working on their personal brand, as simple as get a good email address. Yes, surprisingly, they don't even teach them that in school!
This document summarizes a workshop on social media for HR professionals. The workshop covers developing a social media strategy and policy, recent court rulings regarding social media use by employees, using social media for internal communication and recruitment, and corporate social responsibility on social media. It provides examples of social media strategies and policies from different companies. It also discusses legal issues around monitoring and terminating employees for social media posts.
Social media has become a powerful marketing tool. It allows businesses to conduct free research on customers, build trust through customer service, and gain traffic at low cost. Facebook reaches 3 out of 4 internet users in the US. Most businesses believe in social media marketing but lack the time or knowledge to get started. To succeed, businesses need to commit to social media, provide valuable content, make sharing easy, have fun, and be authentic.
The document discusses how Millennials and Generation X are changing the workplace. Millennials, born between 1982-2007, grew up during major events like 9/11 and the financial crisis. They are optimistic, compassionate, and focused on education. Over 80 million strong, they make up 34% of the workforce currently but will be 46% by 2020. Generation X, born between 1965-1981, grew up during feminist movements and see marriage as disposable. Numbering around 59 million, they seek work-life balance and skill-building opportunities. Both generations value flexibility and transparency. To manage them effectively, employers should provide coaching, feedback, and mentorship while leveraging their strengths in technology and independence.
Facebook and Instagram ads for businessMilena Regos
How to set up your business Facebook presence. How to have a good Instagram presence. Create your own ads. A presentation to the El Dorado Chamber of Commerce.
This document provides information on setting up and optimizing Facebook and Instagram ads. It discusses setting up a Facebook business page, understanding Facebook and Instagram ads, and includes case studies. The goal is to help businesses use social media advertising to reach customers locally and affordably through targeted ads on Facebook and Instagram.
Facebook Tools and Tech NCET Tech BitesMilena Regos
Learn 5 important elements for your Facebook marketing from how to set up your Facebook page for success, grow your likes, improve your engagement, measure what counts and get return on investment.
How to build your LinkedIn profile and stand outMilena Regos
LinkedIn presentation for TriNet. Build and optimize your LinkedIn profile, grow your network with qualified people, use LinkedIn for lead generation and best practices on LinkedIn.
Social media tools to help you identify the right people to follow on social networks, trending content, best time to tweet, analytics, small business and enterprise level platforms to monitor, optimize, engage, generate leads and measure your social media marketing.
Rock LinkedIn - from an All-Star profile to lead generationMilena Regos
Use this LinkedIn presentation to dial in your LinkedIn profile and get the most out of LinkedIn features to grow your community, connect with your contacts and start generating leads and sales
This document provides tips for using social media to build a floral business. It discusses how social media has changed communication and marketing. The biggest obstacles florists face with social media are not knowing how or not having time. However, social media can increase sales, traffic, and loyalty when used effectively. The document provides strategies for using Facebook, Twitter, and Pinterest to engage customers and drive business, including claiming business profiles, creating engaging content, and using analytics to measure results. It emphasizes focusing on customers and using available resources for support.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
Milena Regos provides tips on personal branding and social media marketing. She discusses success stories like receiving a replacement vehicle through effective use of Twitter and blogging. The document also outlines key principles for personal branding including trust, using social media for free research, traffic and customer service. Specific case studies show how social media campaigns increased engagement for businesses and non-profits through contests and promotions.
This document provides tips on how to leverage LinkedIn for business and career purposes. It discusses optimizing your LinkedIn profile to stand out from others by using a professional photo, compelling headline, complete profile details, and keywords. The document also recommends connecting with contacts from business interactions, joining relevant groups, endorsing others, using advanced search, and spending 20 minutes per day on LinkedIn activities like updating your status, writing recommendations, and prospecting. The overall goal is to establish an online professional presence and network that can generate business opportunities and leads.
Personal branding in the New Media World, best practices and time saving tipsMilena Regos
A presentation to the American Business Women's Association on how to build your personal brand using the web and social media, do and don't, how to save time and why all of this is important.
This document provides time saving tips and tools for social media marketing. It discusses how much time businesses spend on social media marketing and which platforms they use. It then offers suggestions for creating a social media plan, getting organized with content scheduling, prioritizing efforts, and automating posting. The document also recommends favorite tools for social media management and engaging on the go. It emphasizes committing to regular posting and quotes about making the most of your time.
Brand You - Intro to Personal branding, Using social media to brand yourself ...Milena Regos
I gave this presentation to Sierra Nevada College students who are graduating in a month and need to find a job. I used real life examples from people whom I respect. I outlined a personal brand plan for them and gave them tactics they can use to start working on their personal brand, as simple as get a good email address. Yes, surprisingly, they don't even teach them that in school!
This document summarizes a workshop on social media for HR professionals. The workshop covers developing a social media strategy and policy, recent court rulings regarding social media use by employees, using social media for internal communication and recruitment, and corporate social responsibility on social media. It provides examples of social media strategies and policies from different companies. It also discusses legal issues around monitoring and terminating employees for social media posts.
Social media has become a powerful marketing tool. It allows businesses to conduct free research on customers, build trust through customer service, and gain traffic at low cost. Facebook reaches 3 out of 4 internet users in the US. Most businesses believe in social media marketing but lack the time or knowledge to get started. To succeed, businesses need to commit to social media, provide valuable content, make sharing easy, have fun, and be authentic.
The document discusses how Millennials and Generation X are changing the workplace. Millennials, born between 1982-2007, grew up during major events like 9/11 and the financial crisis. They are optimistic, compassionate, and focused on education. Over 80 million strong, they make up 34% of the workforce currently but will be 46% by 2020. Generation X, born between 1965-1981, grew up during feminist movements and see marriage as disposable. Numbering around 59 million, they seek work-life balance and skill-building opportunities. Both generations value flexibility and transparency. To manage them effectively, employers should provide coaching, feedback, and mentorship while leveraging their strengths in technology and independence.
Facebook and Instagram ads for businessMilena Regos
How to set up your business Facebook presence. How to have a good Instagram presence. Create your own ads. A presentation to the El Dorado Chamber of Commerce.
This document provides information on setting up and optimizing Facebook and Instagram ads. It discusses setting up a Facebook business page, understanding Facebook and Instagram ads, and includes case studies. The goal is to help businesses use social media advertising to reach customers locally and affordably through targeted ads on Facebook and Instagram.
Facebook Tools and Tech NCET Tech BitesMilena Regos
Learn 5 important elements for your Facebook marketing from how to set up your Facebook page for success, grow your likes, improve your engagement, measure what counts and get return on investment.
How to build your LinkedIn profile and stand outMilena Regos
LinkedIn presentation for TriNet. Build and optimize your LinkedIn profile, grow your network with qualified people, use LinkedIn for lead generation and best practices on LinkedIn.
Social media tools to help you identify the right people to follow on social networks, trending content, best time to tweet, analytics, small business and enterprise level platforms to monitor, optimize, engage, generate leads and measure your social media marketing.
Rock LinkedIn - from an All-Star profile to lead generationMilena Regos
Use this LinkedIn presentation to dial in your LinkedIn profile and get the most out of LinkedIn features to grow your community, connect with your contacts and start generating leads and sales
This document provides tips for using social media to build a floral business. It discusses how social media has changed communication and marketing. The biggest obstacles florists face with social media are not knowing how or not having time. However, social media can increase sales, traffic, and loyalty when used effectively. The document provides strategies for using Facebook, Twitter, and Pinterest to engage customers and drive business, including claiming business profiles, creating engaging content, and using analytics to measure results. It emphasizes focusing on customers and using available resources for support.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
The document provides guidance on building an effective personal brand and online presence using the acronym P.E.R.S.O.N.A.L. Each letter represents a key component: People, Enchantment, Relevant, Story, One Thing, Network, Authenticity, Launch. The document emphasizes putting audience needs first, starting small and growing consistently while sharing quality, valuable content to build trust and connections over time.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
2. Challenges:
1. It’s just for kids
2. It takes too much
time
3. It’s too confusing
4. I don’t see the value
3. • Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, digital
marketing and social media consultancy focusing on results.
• Frequent speaker on marketing and social media. Past
appearances include American Institute of Floral Designers,
Strategic Marketing Group Technology & Marketing
Conference, American Marketing Association, UNR, 1-800-
Flowers and more.
• Native Bulgarian. Skier, paddleboarder, mountain biker, yogi.
• On Twitter since 2006.
About Me
4. What is Twitter?
• Micro-blog
• Public chat
• Mobile friendly
• 140 characters message
• Can include a link and shorten
the link with a url shortener
• A great way to meet people
• Instantly connect to what’s
important to you
Source: Compete.com
5. Twitter lingo
• Mention - you can mention someone with their twitter
handle @milenaregos how are you today?
• Retweet - you can retweet a tweet by adding RT in front.
• Hashtag - using #whatever you can create hashtags that
allow people to follow a discussion. Great for chats,
conferences and SEO. #justdon’toverdoit
• Followers - people who follow you
• Following - people whom you follow
• DM - Direct Message is a private tweet.You can only send
to people who follow you.
• Lists - way to organize your following
• Link - a link to a website, blog, image, video
• Favorites - tweets that you favorite (similar to
bookmarks)
6. Home will show you
the tweets from
everyone you follow
This is your profile
7.
8.
9. How to build an
engaged following
• Organize your following with lists.
• Subscribe to good lists.
• Follow hashtags
• Participate in tweetchats
• Talk to people
• Retweet good content
• Analyze your competitors
• Meet 5 new people every day
22. 1. Optimize your profile. Include a Call to Action in your
header image. 2,048 pixels x 1900 pixels; 72 pixels/inch.
Include keywords in your Bio that will help with SEO.
2. Tweet interesting things — be insightful, humorous,
useful.
3. Tweet more about other people that yourself.
4. Promote your Twitter presence on your website/blog.
Grab a widget from twitter.com/about/resources/widgets.
5. Add your Twitter handle to your marketing collateral -
business cards, email signature, signage.
10 Twitter Tips & Tricks
24. 6. Avoid creating multiple company Twitter accounts.
7. Use a third-party service like HootSuite to listen,
collaborate, manage, monitor and measure.
8. Make sharing easier - add Twitter sharing buttons
to your content.
9. Add your Twitter link to Facebook, LinkedIn,
YouTube,Tumblr, Instagram.
10.Schedule tweets in advance - SocialOomph.com.
10 Twitter Tips & Tricks
27. To get a HootSuite Account: http://www.outandaboutmarketing.com/free-stuff/
28. Best Practices
• Be personable
• Listen
• Engage
• Spend 10 min each day; START
CONVERSATIONS
• Plan your tweets in advance
• Amplify your impact - Connect with people in
your industry, promote others
• Tweet sharable content - include media, links to
interesting content
• Sources for finding interesting content:
Alltop.com, Feedly.com, FlipBoard, Zite, your
network