The document proposes a concept called "Twitter for products" which would allow consumers to scan product barcodes with their smartphones and view or post comments about that product. It suggests building an international database of consumer opinions about products to help inform purchasing decisions. The document also discusses potential ways to monetize such a platform, including selling consumer comments and insights to manufacturers or data mining companies or using targeted ads. It raises the idea of integrating product information and reviews with mapping tools similarly to how Google Maps works with locations.

1. Fresh idea
Philippe Plagnol
April 2014
Twitter for products - Philippe Plagnol - April 2014

2. When you buy, you support a manufacturer
But do you really know what you support ?
Your purchasing decision will have impacts on
Ecological impacts
Health
Human rights
Recycling
Pollution
Animal cruelty
Nutrition
ETC …….Twitter for products - Philippe Plagnol - April 2014

3. Barcode is used in supply chain since 40 years!
Barcode can be used by consumers
as a new channel of communication !
Imagine a Twitter for products !
Imagine an international
consumer opinion database !
Twitter for products - Philippe Plagnol - April 2014

4. 1. Scan a barcode with
your smartphone
2. Select your language
3. Say what you think
& See what other people say!
4. Follow the tweets of manufacturers or
organization specialized in ecology, health,
nutrition,… to know what do they have to say
about the product you want to buy !
Twitter for products - Philippe Plagnol - April 2014

5. The 4th of April 2014
Amazon US launched
Amazon clients can now scan barcode to order !
The use of barcode by consumer
will be quickly democratized
There’s an ENORMOUS opportunity
Twitter for products - Philippe Plagnol - April 2014

6.  Sell comments to manufacturers
 For their own products: specific product, product line, brand
 For a market analysis: category (ex: orange juice), comments concerning an ad
hoc panel of product,…
 Sell comments to DataMining companies
 An enormous quantities of comments requires huge DataMining tools to create
analysis
 In the first half of 2013, Twitter generated $32 million licensing its data—your
tweets—to other companies, a 53% increase from the year before.
 Target Marketing (not easy for Twitter but easy with products,…)
 When a product is scanned, we know which product we speak about, the
product line, category, etc…
 Ads can be displayed using:
 the language chosen by the user
 the product, brand and product line (ex: a manufacturer wants to announce a
new product,… a retailer wants to publish its price for this specific product….)
 the category and classification (ex: a manufacturer want to show his
difference from competitors)
 …
How to monetize it ?
Twitter for products - Philippe Plagnol - April 2014

7. Extension to Google Maps…
Geo and Product concepts can be mapped !
Longitude / Latitude  GTIN code (under the barcode)
District, region, country, …  Brand, category, owner,…
3D Buildings, Street view  Packaging, pictures,…
Google Maps Engine  Product Lists Engine & Channels
GPS, Search by address  Scanner, Search by barcode
Analytic Geo Dimension  Analytic Product Dimension
2 planets and 1 still to explore
Twitter for products - Philippe Plagnol - April 2014