2 planets and 1 still to explore Geo and Product concepts can be mapped ! Longitude / Latitude <-> GTIN code (under the barcode) District, region, country, … <-> Brand, category, owner,… 3D Buildings, Street view <-> Packaging, pictures,… Google Maps Engine <-> Product Lists Engine & Channels GPS, Search by address <-> Scanner, Search by barcode Analytic Geo Dimension <-> Analytic Product Dimension

1. Google Maps and “Google Products”
Geo and Product concepts can be mapped !
Longitude / Latitude  GTIN code (under the barcode)
District, region, country, …  Brand, category, owner,…
3D Buildings, Street view  Packaging, pictures,…
Google Maps Engine  Product Lists Engine & Channels
GPS, Search by address  Scanner, Search by barcode
Analytic Geo Dimension  Analytic Product Dimension
2 planets and 1 still to explore
Philippe Plagnol - May 2014

2. The 4th of April 2014
Amazon US launched
Amazon clients can now scan barcode to order !
The use of barcode by consumer
will be quickly democratized
There’s an ENORMOUS opportunity
Philippe Plagnol - May 2014