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1 of 9
101
Adam @Besvinick
The Basics
• Pick a good “handle” or at least have your full name
    attached to it, so people can find you
•   Don’t be private
•   Include a photo
•   Type some sort of bio – let people know who you are and
    what you’re likely to tweet about
•   Follow people, companies, and news sources that provide
    info you care about
    • Use Twitter’s search function, look at whom your friends follow, or
     discover people organically
• Download a mobile app (Twitter has one, but I
    recommend Tweetbot for iPhone)
Retweets, @ Replies, and Direct Messages
• A retweet (RT) is when you manually type “RT
 @username: [tweet]” or press the retweet button on the
 website or in the app
  • Sent to everyone you follow who don’t follow the person you just
   retweeted
• @ replies are when you reply directly to a tweet from
 someone else and begin your tweet with “@username”
  • Seen only by your followers who follow both you and the person
   you are replying to
    • Can make all your followers see the tweet by starting it as
      “.@username”
• Direct messages (DMs) are private messages through
 Twitter
  • You can only send a DM to someone who follows you
@ Mentions and Hashtags
• @ mentions are simply when you type “@username”
 anywhere besides the beginning of a tweet
  • All your followers will see the tweet, and provided you’re not
   private, the person you mention will be able to see the tweet even if
   he/she doesn’t follow you
• Hashtags are words or phrases that begin with #
  • They began as a way to make tweets more easily searchable, but
    now people use them more frequently with less of a reason
  • Lots of events have hashtags associated with them
  • Allows for words or phrases to become a “trending topic”
RT with Comment and Modified Tweet
• Sometimes you might want to comment on someone’s
 tweet and do more than just reply
  • You can retweet with a comment, such as: “+1, some of these are
   really fantastic RT @Loh: #removeoneletterfilm is the best Twitter
   meme I've seen in a while.”
• If you need to change the tweet (but not the meaning or
 message of it), it is often “polite” to type “MT” or modified
 tweet
  • “wow that was quick- bet Highlight wishes they were acqd
   MT@TechCrunch: Fbook Buys Location-Based Discovery App
   Glancee http://t.co/5RXWVXuj”
Other Acronyms Worth Knowing
• +1 – usually used before a RT or MT to endorse what comes
    afterward
•   FB - Facebook
•   #FF – Follow Friday (endorsing people for your followers to
    follow)
•   HT (@username) – Hat tip / heard through (give someone
    credit for what you’re tweeting)
•   ICYMI – in case you missed it
•   IMO – in my opinion
•   IRL – in real life
•   LI – LinkedIn
•   OH – overheard
•   Via (@username) – give someone credit for what you’re
    tweeting
What to Tweet About (and Not Tweet About)
• Commentary on live events
• Links and news stories (adding a comment is helpful and
  better)
• Sharing photos or videos that you take through Instagram
  or another service
• General observations


• Don’t give a play-by-play of what you’re doing
• Don’t push numerous foursquare updates to your Twitter
  feed
• Don’t share things you don’t want to be seen by
  potentially thousands of people
Linking Twitter to Other Services
• You can connect Twitter to Facebook or LinkedIn to push
 your tweets to those websites
  • Can also type #fb or #li at the end of a tweet to selectively push
   tweets
• Can connect foursquare, Path, Instagram, Pinterest, and
 other services to Twitter so that you can selectively share
 content with your followers
Q&A

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Twitter 101

  • 2. The Basics • Pick a good “handle” or at least have your full name attached to it, so people can find you • Don’t be private • Include a photo • Type some sort of bio – let people know who you are and what you’re likely to tweet about • Follow people, companies, and news sources that provide info you care about • Use Twitter’s search function, look at whom your friends follow, or discover people organically • Download a mobile app (Twitter has one, but I recommend Tweetbot for iPhone)
  • 3. Retweets, @ Replies, and Direct Messages • A retweet (RT) is when you manually type “RT @username: [tweet]” or press the retweet button on the website or in the app • Sent to everyone you follow who don’t follow the person you just retweeted • @ replies are when you reply directly to a tweet from someone else and begin your tweet with “@username” • Seen only by your followers who follow both you and the person you are replying to • Can make all your followers see the tweet by starting it as “.@username” • Direct messages (DMs) are private messages through Twitter • You can only send a DM to someone who follows you
  • 4. @ Mentions and Hashtags • @ mentions are simply when you type “@username” anywhere besides the beginning of a tweet • All your followers will see the tweet, and provided you’re not private, the person you mention will be able to see the tweet even if he/she doesn’t follow you • Hashtags are words or phrases that begin with # • They began as a way to make tweets more easily searchable, but now people use them more frequently with less of a reason • Lots of events have hashtags associated with them • Allows for words or phrases to become a “trending topic”
  • 5. RT with Comment and Modified Tweet • Sometimes you might want to comment on someone’s tweet and do more than just reply • You can retweet with a comment, such as: “+1, some of these are really fantastic RT @Loh: #removeoneletterfilm is the best Twitter meme I've seen in a while.” • If you need to change the tweet (but not the meaning or message of it), it is often “polite” to type “MT” or modified tweet • “wow that was quick- bet Highlight wishes they were acqd MT@TechCrunch: Fbook Buys Location-Based Discovery App Glancee http://t.co/5RXWVXuj”
  • 6. Other Acronyms Worth Knowing • +1 – usually used before a RT or MT to endorse what comes afterward • FB - Facebook • #FF – Follow Friday (endorsing people for your followers to follow) • HT (@username) – Hat tip / heard through (give someone credit for what you’re tweeting) • ICYMI – in case you missed it • IMO – in my opinion • IRL – in real life • LI – LinkedIn • OH – overheard • Via (@username) – give someone credit for what you’re tweeting
  • 7. What to Tweet About (and Not Tweet About) • Commentary on live events • Links and news stories (adding a comment is helpful and better) • Sharing photos or videos that you take through Instagram or another service • General observations • Don’t give a play-by-play of what you’re doing • Don’t push numerous foursquare updates to your Twitter feed • Don’t share things you don’t want to be seen by potentially thousands of people
  • 8. Linking Twitter to Other Services • You can connect Twitter to Facebook or LinkedIn to push your tweets to those websites • Can also type #fb or #li at the end of a tweet to selectively push tweets • Can connect foursquare, Path, Instagram, Pinterest, and other services to Twitter so that you can selectively share content with your followers
  • 9. Q&A