Twenty Questions for Business
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This document discusses the importance of the Domain Name System (DNS) and Internet Corporation for Assigned Names and Numbers (ICANN) for businesses that rely on the internet. It notes that ICANN manages the DNS, which allows websites and internet users to connect through unique identifiers. ICANN uses a multistakeholder model with input from various groups to govern the DNS in a consensus-driven manner. The document encourages businesses to engage with ICANN to help shape internet standards and expansion, and provides information on how businesses can participate or follow ICANN's activities.
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Twenty Questions for Business
- 1. !
- 2. Stable and Secure! Scalable! Interoperable! Global ! How much of your revenue depends on the Internet?! An Internet that is…
- 3. 3 How does your company use the Internet? To reach new markets? As a sales and delivery channel? For client engagement? For communica=ons? For enterprise opera=ng systems?
- 4. 4 + Do you know what allows the Internet to keep expanding? + Do you know what enables its interoperability? + Do you know what keeps it stable and secure? How crucial is the Internet to your company’s plans for the future?! ! What is key: The Domain Name System!
- 5. 5 The Domain Name System! ICANN manages and administers the unique identifiers that let us reach another person, website, or information ICANN does this using a multistakeholder model
- 6. 6 + Consensus-based, community-driven, bottom-up process + Every stakeholder has an interest in how the internet develops + No single stakeholder is more important than any other What is a Multistakeholder model?! + Plus the model is an important driver of innovation e.g. Internationalized Domain Names, Domain Name System Security Extensions, new generic Top Level Domains, etc.
- 7. 7 • Do you want to be in the vanguard of Internet expansion into new markets? • Do you want to shape open standards development and new technology? • Do you already devote resources to lobbying about Internet policy at the national level? • Do you want to shape policy at the global level and know what is on the horizon? A few more questions: Why should you engage? ! • Do you know if your competitors are already participating? • Do you want to be part of a growing and active community? • Do you have a Corporate Social Responsibility agenda? • Do you see the Internet as a global shared resource worth supporting? • Do you want to defend the multistakeholder model?
- 8. 8 As a follower –! Sign up for:! • myICANN! • Twitter! • Facebook! • LinkedIn! • Audioboo! • Slideshare! How can you participate?! As a policymaker – Join a stakeholder group:! • Commercial Business Users! • Intellectual Property! • Internet Service Providers! • Other groups in formation! As an advocate –! Look into:! • ICC Business Action to Support the Information Society (BASIS)! • Becoming an Internet Society (ISOC) business member!
- 9. 9 Information Sources for Business! + myICANN www.myicann.org + The Business Constituency www.bizconst.org + The IP Constituency http://www.ipconstituency.org + The ISP Constituency http://www.ispcp.info + ICC Basis http://www.iccwbo.org/BASIS @ICANN4biz ICANN for Business