The document discusses how commercial lawyer Ron Coleman has effectively used Twitter to build his practice, platform, and influence. It notes that Coleman says using social media like Twitter won't work for everyone. It then provides Coleman's advice on why social media networking won't work unless you understand that it is about adding value to others rather than self-promotion. Coleman suggests alternative approaches like detecting and facilitating discussions if simply promoting yourself won't work. He emphasizes that social media can work if you genuinely care about your followers and add value to them.

1. Tweeting for lawyers
@roncoleman

2. @RonColeman is an established
networking guru and widely considering
one of the most effective commercial
lawyers in the country at utilizing social
media to build his practice, his platform
and his influence. Find out how he does
it, and why he says:
It WON'T work for everyone!
@roncoleman

3. It won’t work if you don’t know what
IT
is.
Why won’t it work?
@roncoleman

4.  IT is networking
 NETWORKING is adding value
◦ Not [primarily] self promotion
◦ Not getting
◦ Not taking
◦ Not nagging
Why won’t it work?
@roncoleman

5.  IT is networking
 NETWORKING is adding value
◦ Not [primarily] self promotion
◦ Not getting
◦ Not taking
◦ Not nagging
 IT is a good thing
Do you have a GOOD THING to offer?
Why won’t it work?
@roncoleman

6. Why should anyone subscribe to
@YOURTWITTERFEED?
 To promote @YOU?
 Because you subscribed to @THEM?
 Because they have no idea what they’re
@DOING?
Why might it work?
@roncoleman

7. Are you
 BRILLIANT
Why might it work?
@roncoleman

8. Are you
 BRILLIANT
ORIGINAL
Why might it work?
@roncoleman

9. Are you
 BRILLIANT
ORIGINAL and
HANDSOME?
Why might it work?
@roncoleman

10. Are you
 BRILLIANT
ORIGINAL and
HANDSOME?
Why might it work?
@roncoleman

11. PLAN B
Why might it work?
@roncoleman

12. PLAN B:
Can you add value some
other way?
Why might it work?
@roncoleman

13. PLAN B:
Can you
DETECT
SELECT and
DETECT?
Why might it work?
@roncoleman

14. PLAN B:
Can you
FACILITATE?
Why might it work?
@roncoleman

15. ULTIMATELY:
Can you ADD VALUE some
way?
Why will it work?
@roncoleman

16. You can build a following!
Understand THEIR why
It will work!
@roncoleman

17. You can build a following!
Understand
YOUR goal
It will work!
@roncoleman

18. You can build a following!
Sincerely care about your
“following” and
It will work!
@roncoleman

19. You can build a following!
DON’T BE
STUPID!
It will work!
@roncoleman

20. IF IN DOUBT
 In your career
 In social media
 In life
BE COMFORTABLE
FOLLOWING
It will work!
@roncoleman

21. @RonColeman is an established networking guru and widely
considering one of the most effective commercial lawyers
in the country at utilizing social media to build his
practice, his platform and his influence. Find out how he
does it, and why he says:
It CAN work for everyone!
THANK YOU!
@roncoleman