This document outlines advertising ideas and plans for promoting "Ghost Chili Chips." The advertising ideas include a TV ad where friends turn into ghosts after eating a ghost pepper chip, a poster where half a face turns ghostly, and a daring radio ad. The ads will link with the slogan and be released over 6 weeks, starting with a billboard and ending with an online competition. The product will sell by daring people to try the extremely hot chips. Schedules and budgets are provided for producing the TV, radio, and print ads. Legal and ethical issues as well as sample materials are also discussed.

1. RELEASE
YOUR
INNER GHOST
Airidas Cironka

2. Ideas
TV Advert –
Within the TV advert there will be a group of friends who are scared to eat
one of the chips out of the bag since they contain ‘Ghost Chili Peppers’ and
when one of the actors does eat a chip they start to turn white since they are
called the ‘Ghost Chili Chips’ meaning that they are turning into a ghost.
Print –
For print, I will be creating a poster which has someone's face on the front
cover and then half of the face is normal and then the other half is turning
into a ghost.
Radio –
For the radio advert, there will be one speaker is who daring the audience to
actually try out one of the chips and trying to persuade them into eating one
of the chips and that they should eat one of the chips and release their inner
ghost. The voice of the radio advert will be louder to make sure it catches the
audiences attention.

3. How they all link together
All of the advertising ideas will link together since all of them will have
the slogan within them meaning that the audience will know what the
advert is about if they have heard it before. Looking at the 6 week plan
the billboard will be released first to gain some peoples attention, the
billboard will be the same as the poster. Then after a couple of days
the poster will be released then after 3 days have gone past of the
poster being released the TV advert will be released for the audience.
Then a week later the radio advert will be released this will be played
on the radio for around 2 weeks. After this a competition will be made
for the audience where they can participate to win some bags of the
product as well as discounts off products. All of this will be done
throughout the summer since the product I am promoting is very hot
therefore it will fit the time the product is going to be released.

4. How will the product sell
The product will sell since I will be promoting
the product through the TV advert, Poster &
Radio advert, the main reason on why it will sell
is because I am telling people that they wouldn’t
dare try one of these chips which will make
people want to go out and try them to see if
they can handle the chips. Also within the
campaign I will be trying to try and make the
audience think that they haven’t tried
something like this before in their life.

5. TV advert - Production Schedule
Pre-Production – 1 Month
- Script Writing
- Storyboarding
- Hiring Crew & Cast
- Location Scouting
- Costume Designing
Production – 1 Week
- Filming
Post-Production – 2 Weeks
- Editing the TV advert

6. Radio Advert - Production Schedule
Pre-Production – 2 Weeks
- Script Writing
- Purchasing rights to music if needed
Production – 1 Week
- Recording the radio advert
Post-Production – 2 Weeks
- Editing the radio advert together

7. Print - Production Schedule
Pre-Production – 2 Weeks
- Planning what the poster is going to look like
- Hiring photographer
Production – 1 week
- Getting pictures of model for poster
- Creating the poster

8. 6 Week Plan

9. 6 Week Plan

10. Target Audience
Primary Audience –
Age range: 15 – 25
Gender: Male
Socio-economic grouping: E/D
Secondary Audience –
Age range: 15 – 25
Gender: Female
Socio-economic grouping: E/D

11. Budget – TV Advert
Screening - £7,000 - £50,000
- ITV 1
- 30 Seconds
- Between 5 – 7pm

12. Budget – Radio Advert
- 30 Second spot
- Will be on for 2 and a half weeks
- Played between 4 – 7pm
- £3500
- Equipment and Editing the Radio Advert will
cost around £500
- Overall total - £4000

13. Budget – Print
- Taking up a whole page in a magazine will cost
around £950
- Hiring Photographer £49 an hour since I will
need him for around 4 hours it will be £196
- Overall Total - £1146

14. Resources & Props Needed For TV
advert
- Camera
- Tripod
- Actors wearing Suits
- Table
- Chairs
- The product I am advertising (Paqui Ghost Pepper
Chips)
- Lighting
- Editing Suite

15. Resources & Props Needed For Print &
Radio Advert
- Camera
- White Background
- Lighting
- Tripod
- Editing suite
- Model wearing a suit
- Microphone

16. Legal and Ethical Issues
- Copyright Law might be an issue since I will have
music on my TV advert and my Radio advert.
- Product Placement for example, if one of the
actors within my TV advert was wearing a
branded top and you could see the brand, the
brand could sue me or get the video taken down.
- When creating my poster I will have to make sure
that it doesn’t offend anyone or that the poster
doesn’t mislead people.

17. Print – Sample Material

18. Rough Sample Material – Video
https://www.youtube.com/watch?v=RTqR3r3S9zM&feature=youtu.be

19. Rough Sample Material – Radio
https://www.audiomack.com/song/airidas-cironka/unit-18-radio-sample-material

20. Questionnaire
https://www.surveymonkey.co.uk/r/CL2WS2B