current status. Problem of Vup. Popularity ‘Vup’. Vup needs more publicity.
https://www.moguravr.com/v-to-world-3/
https://www.youtube.com/watch?v=jFmdOUX0XCI
- The document analyzes the eating behaviors of 200 single Vietnamese individuals ages 18-30 based on a survey conducted in September 2014.
- It finds that 53% always eat dinner at home and cook at home daily, while 83% often shop at local markets over supermarkets. Pricing is the most important factor in deciding where to buy food.
- Females eat out more than males and are more likely to decide what to buy in advance, while males decide products and brands at the store. The common budget for eating out is 20,000-30,000 VND and 500,000-1,000,000 VND is a popular monthly food spending amount.
1) According to a survey in Vietnam, 90% of urban 20-39 year olds own smartphones and spend over half their daily internet time on mobile. 50% of online shopping and YouTube usage in Vietnam is via smartphones.
2) Digital advertising spending accounts for 27% of total ad spending worldwide but only 5-10% in Vietnam, indicating a gap between brands and consumers. Television remains the dominant media at 91 minutes consumed daily versus 103 minutes on mobile internet.
3) Facebook is the dominant social media platform in Vietnam, used by 98% of urban 20-39 year olds, who spend an average of 2.5 hours per day on it. The average Vietnamese user likes 48 brand pages primarily to
How important is TV in Vietnam? Vietnam is one of the biggest TV market in ASEAN, while the youth spend hours of their time on internet. How important is TV for them and is it still worthwhile for you to spend a million for TVCF?
Statistic data as to the number of retail shops in Vietnam. The document covers the number of retails in the respective segment among HCM, Hanoi and others
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
current status. Problem of Vup. Popularity ‘Vup’. Vup needs more publicity.
https://www.moguravr.com/v-to-world-3/
https://www.youtube.com/watch?v=jFmdOUX0XCI
- The document analyzes the eating behaviors of 200 single Vietnamese individuals ages 18-30 based on a survey conducted in September 2014.
- It finds that 53% always eat dinner at home and cook at home daily, while 83% often shop at local markets over supermarkets. Pricing is the most important factor in deciding where to buy food.
- Females eat out more than males and are more likely to decide what to buy in advance, while males decide products and brands at the store. The common budget for eating out is 20,000-30,000 VND and 500,000-1,000,000 VND is a popular monthly food spending amount.
1) According to a survey in Vietnam, 90% of urban 20-39 year olds own smartphones and spend over half their daily internet time on mobile. 50% of online shopping and YouTube usage in Vietnam is via smartphones.
2) Digital advertising spending accounts for 27% of total ad spending worldwide but only 5-10% in Vietnam, indicating a gap between brands and consumers. Television remains the dominant media at 91 minutes consumed daily versus 103 minutes on mobile internet.
3) Facebook is the dominant social media platform in Vietnam, used by 98% of urban 20-39 year olds, who spend an average of 2.5 hours per day on it. The average Vietnamese user likes 48 brand pages primarily to
How important is TV in Vietnam? Vietnam is one of the biggest TV market in ASEAN, while the youth spend hours of their time on internet. How important is TV for them and is it still worthwhile for you to spend a million for TVCF?
Statistic data as to the number of retail shops in Vietnam. The document covers the number of retails in the respective segment among HCM, Hanoi and others
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.
This research was conducted in order to understand the digitalization implementation in the operation of enterprises and retails, based on our interviews with 100 corporations.
The research was conducted in May, 2022.
About the DX tool from Asia Plus, please find it here
https://fieldcheck.biz
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
Social media is what Vietnamese use for the versatile objective including communication with friends, trend watching, online entertainment etc. This survey was intended to clarify the social media popularities, user profile and the service characteristic differences.
This survey was conducted among 18-44 years old male and female of 600 respondents in January 2022.
Car is one of the item that Vietnamese wish to have when they have better economical status. The attention to the electric car goes up even in Vietnam. This survey is conducted in order to find out the potentiality and images of the electric car in Vietnam.
This survey was conducted among 235 samples in Vietnam who recognize electric car and motorbike. The survey was conducted in March 2022.
The usage of online delivery has been accelerated by the social distancing resulted from Covid-19. Consumers became digitalized in terms of how they get the foods during the pandemic. This report will show the trend of the food and drink delivery service as well as the popularity of delivery apps in Vietnam.
There was a similar survey conducted in Dec 2020, after one year, this survey is made again to understand the change of this field.
This survey was conducted among 660 people in 18-40 years old in Hanoi, HCMC and Da Nang in Dec 2021.
Vietnam overcame the severe lockdown and social distance policy to go into the living of “with corona”. The restrictions in terms of transportation or business operation gradually came back to normal.
This survey was made with an intention to understand Vietnamese behaviors and opinions toward Tet, the first annual ceremony after the severe social distancing.
This survey was conducted among male and female of 18 - 49 years old of 650 respondents in November 2021.
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
Vietnamese came to have more time at home during the lockdown period. Their time to go outside for shopping, entertainment, chatting has been replaced by the home activities.
This survey was made in order to understand how their leisure time is used during Covid and particularly pay attention to the usage change of social media.
The survey was held in September 2021.
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in September 2021
Remote work becomes as the new standard due to Covid-19. Most of the office workers are instructed to work from their home due to the pandemic.
This survey was made in order to understand their satisfaction / dissatisfaction in remote work and their preference of the work after the pandemic.
The survey was held 307 respondents who work full-time at the office.
The survey was held at August, 2021
Vietnam has a tremendously high penetration of motorbike. On the other hand, the car industry keeps growing and the enthusiasm in purchasing the car is getting higher, endorsed by the growth of the economy and the general revenues.
This survey is intended to find out the current frustration or issues with motorbike, while finding out the motivations and the types of the cars that they wish to have.
This survey was conducted among 20 years old and above of 381 samples in July, 2021.
The survey was conducted among nearly 1,000 male and female in Vietnam in June 2022 to understand their favorite celebrities and idols. The results showed that Trấn Thành, Quang Hải and Sơn Tùng MTP are currently the most favorite celebrities in Vietnam based on their popularity ratings and number of social media followers. The survey also provided insights into gender differences in preferences of celebrities across various categories such as music, television, sports and more.
This survey focuses on Vietnamese language learning habits. The report is the summary of:
What languages are Vietnamese people learning and which one is the most learned?
The average time they spend learning a foreign language weekly
The most popular learning methods
Where do they learn a foreign language? (popular language centers, online learning platforms,...)
The reason they learned that foreign language
This survey was conducted in June, 2021, from those who study languages
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in Jun 2021
Among online booking users in Vietnam, Traveloka is the most recognized and popular online travel booking platform, followed by Agoda and Booking.com. Frequent travelers, who travel 2-3 times or more per year, are more likely to book travel online compared to occasional travelers who travel once a year. Booking via mobile apps and websites is widespread, especially among frequent travelers.
It has been almost a decade of the disruptive innovation in transportation Vietnam that radically changed the travel habit of the consumer.
The aim of the this report is to understand the usage of the user between traditional and ride-hailing services (car & bike) and reasons for their selection.
This survey was conducted among 16 years old and above of 890 sample in May 2021.
Doing exercise is an important part of people’s daily day. With the growth of Vietnamese economy, health / exercise is one of the items that Vietnamese put their investment on, with their increased interests in physical and mental benefits.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who make exercises on the regular basis
The survey was conducted in May, 2021
As the economy in Vietnam grows, Vietnamese have more opportunities to get to know the different variety of enterprises.
This survey was made in order to figure out the corporate image by “country”, to illustrate the corporate characteristics.
This survey was conducted among Adult 18+ of 650 samples in April 2021.
Vietnamese are the young population where the average age of the nation is no more than 30 years old. Thus, what they like / dislike could be unique and different.
This survey was made to understand what behaviors are considered unfavorable for Vietnamese, in general and specifically among each gender.
This survey was conducted among more than 1000 people aged 18 and above in April, 2021.
DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.
This research was conducted in order to understand the digitalization implementation in the operation of enterprises and retails, based on our interviews with 100 corporations.
The research was conducted in May, 2022.
About the DX tool from Asia Plus, please find it here
https://fieldcheck.biz
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
Social media is what Vietnamese use for the versatile objective including communication with friends, trend watching, online entertainment etc. This survey was intended to clarify the social media popularities, user profile and the service characteristic differences.
This survey was conducted among 18-44 years old male and female of 600 respondents in January 2022.
Car is one of the item that Vietnamese wish to have when they have better economical status. The attention to the electric car goes up even in Vietnam. This survey is conducted in order to find out the potentiality and images of the electric car in Vietnam.
This survey was conducted among 235 samples in Vietnam who recognize electric car and motorbike. The survey was conducted in March 2022.
The usage of online delivery has been accelerated by the social distancing resulted from Covid-19. Consumers became digitalized in terms of how they get the foods during the pandemic. This report will show the trend of the food and drink delivery service as well as the popularity of delivery apps in Vietnam.
There was a similar survey conducted in Dec 2020, after one year, this survey is made again to understand the change of this field.
This survey was conducted among 660 people in 18-40 years old in Hanoi, HCMC and Da Nang in Dec 2021.
Vietnam overcame the severe lockdown and social distance policy to go into the living of “with corona”. The restrictions in terms of transportation or business operation gradually came back to normal.
This survey was made with an intention to understand Vietnamese behaviors and opinions toward Tet, the first annual ceremony after the severe social distancing.
This survey was conducted among male and female of 18 - 49 years old of 650 respondents in November 2021.
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
Vietnamese came to have more time at home during the lockdown period. Their time to go outside for shopping, entertainment, chatting has been replaced by the home activities.
This survey was made in order to understand how their leisure time is used during Covid and particularly pay attention to the usage change of social media.
The survey was held in September 2021.
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in September 2021
Remote work becomes as the new standard due to Covid-19. Most of the office workers are instructed to work from their home due to the pandemic.
This survey was made in order to understand their satisfaction / dissatisfaction in remote work and their preference of the work after the pandemic.
The survey was held 307 respondents who work full-time at the office.
The survey was held at August, 2021
Vietnam has a tremendously high penetration of motorbike. On the other hand, the car industry keeps growing and the enthusiasm in purchasing the car is getting higher, endorsed by the growth of the economy and the general revenues.
This survey is intended to find out the current frustration or issues with motorbike, while finding out the motivations and the types of the cars that they wish to have.
This survey was conducted among 20 years old and above of 381 samples in July, 2021.
The survey was conducted among nearly 1,000 male and female in Vietnam in June 2022 to understand their favorite celebrities and idols. The results showed that Trấn Thành, Quang Hải and Sơn Tùng MTP are currently the most favorite celebrities in Vietnam based on their popularity ratings and number of social media followers. The survey also provided insights into gender differences in preferences of celebrities across various categories such as music, television, sports and more.
This survey focuses on Vietnamese language learning habits. The report is the summary of:
What languages are Vietnamese people learning and which one is the most learned?
The average time they spend learning a foreign language weekly
The most popular learning methods
Where do they learn a foreign language? (popular language centers, online learning platforms,...)
The reason they learned that foreign language
This survey was conducted in June, 2021, from those who study languages
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in Jun 2021
Among online booking users in Vietnam, Traveloka is the most recognized and popular online travel booking platform, followed by Agoda and Booking.com. Frequent travelers, who travel 2-3 times or more per year, are more likely to book travel online compared to occasional travelers who travel once a year. Booking via mobile apps and websites is widespread, especially among frequent travelers.
It has been almost a decade of the disruptive innovation in transportation Vietnam that radically changed the travel habit of the consumer.
The aim of the this report is to understand the usage of the user between traditional and ride-hailing services (car & bike) and reasons for their selection.
This survey was conducted among 16 years old and above of 890 sample in May 2021.
Doing exercise is an important part of people’s daily day. With the growth of Vietnamese economy, health / exercise is one of the items that Vietnamese put their investment on, with their increased interests in physical and mental benefits.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who make exercises on the regular basis
The survey was conducted in May, 2021
As the economy in Vietnam grows, Vietnamese have more opportunities to get to know the different variety of enterprises.
This survey was made in order to figure out the corporate image by “country”, to illustrate the corporate characteristics.
This survey was conducted among Adult 18+ of 650 samples in April 2021.
Vietnamese are the young population where the average age of the nation is no more than 30 years old. Thus, what they like / dislike could be unique and different.
This survey was made to understand what behaviors are considered unfavorable for Vietnamese, in general and specifically among each gender.
This survey was conducted among more than 1000 people aged 18 and above in April, 2021.
3. テレビ・インターネット使用状況
一日にどれくらいテレビを見ますか
5 2
37
35
22
1
6
36
40
18
0 0
56
31
13
Up to 1 1-3 hours 3-5 hours >5 hours
hour
Less than
once per
day
Lower than 19 20-29 30-39
一日にどれくらいインターネットをしますか
29
24
46
34
5 9
34
23
31
15
23
10 13
3
Up to 1 1-3 hours 3-5 hours >5 hours
hour
Less than
once per
day
Lower than 19 20-29 30-39
30代においては、「ネット使用時間」よりも「テレビ視聴時
間」の方が長い。
4. どのようにしてテレビを視聴しますか?
3
5
2
4
12
15
22
28
6 5
7
10 11 11
20
29
3 3
13
10 10
3
18
41
Record TV
program
Use TV to play
game
Watch DVD/Blu-ray
Watch TV with
your friend (non-room
mate)
Watch TV while
connecting with
the internet
Turn on TV as
music
Watch TV by
yourself
Watch TV with
your family /
room mate
Lower than 19 20-29 30-39
多くの人が「ルームメイト」や「家族」とテレビを見ると回
答。ゲームや録画をする人は少ないという結果に。
5. 以前と比べてテレビの視聴頻度はどのように変わりましたか?
3
5
8
7
5
6
15
16
15
18
25
30
30
34
39
38
Watch TV by yourself
Watch TV with your family / room mate
Watch TV with your friend (non-room mate)
Watch DVD / Blu-ray
Turn on TV as music
Watch TV while connecting with the internet
Use TV to play game
Record TV program
I do less than before I do more than before
あらゆる場面で、テレビの使用頻度は減少傾向に
ある。
6. どんな番組を見たいと思いますか。
19
13
14
10
8
12
8
6
15
14
9
12
8
12
10
13
6
13
6
9
7
6
7
14
Music News Comedy Animation Movies Korean
Drama
Chinese
Drama
Sport
Lower than 19 20-29 30-39
10代では「音楽」と「コメディー」。20代、30代では「スポーツ」が
一番人気のテレビ番組。
7. 新番組についてどのように情報を得ますか?
62
47 46
39
30
25 24
18
53
47
38
34
31
26
28
11
39
44
6
34
40
29
21
6
Facebook Website Youtube Other SNS TV commercial Recommendation
by friends
Newspaper /
Magazine
Billboard
Lower than 19 20-29 30-39
10代はFacebookやYouTubeから、30代はテレビコ
マーシャルから情報を得ている。
8. テレビ番組の事を話題にしますか?(スポーツ以外で)
17
12
18
9
8
49
34
32
28
23
9
8
12
20
8 8
3
5
Several days a Every day
week
Irregularly. Only Once a week
when interesting
one was one
Not at all Rarely
Lower than 19 20-29 30-39
10代、20代では日常的にテレビ番組について話題に上がって
いる。30代になるとこの割合は下がる。
9. テレビ番組についてSNSに投稿しますか? (スポーツ以外)
3分の2はテレビについて「投稿しない」と回答。
6
10
5
23
33
23
8
25
35
22
3
0
26
36
31
Several times a Always
week
Irregularly. Only Once a week
when having an
interesting
program
Not at all Rarely
Lower than 19 20-29 30-39
10. 以前と比べて、テレビ視聴頻度はどう変わりましたか?
11
21
65
3
14
21
60
5
19
36
43
2
I watch TV more than before I watch TV as much as
before
I watch TV less than before I did not / do not watch TV
Lower than 19 20-29 30-39
10代、20代においては60%もの人が「以前よりテレビ
を見なくなった」と回答。
11. なぜ以前よりテレビを見なくなったのですか?
15
33
14
38
7
43
9
41
5
36
3
56
No exciting program on TV I could see the same
contents online
Youtube has more exciting
contents
I become busier than before
Lower than 19 20-29 30-39
オンラインで同じ情報を得ることが出来るから、というのが主な理
由として挙げられた。
13. Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
+ =
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
Info@qandme.net
You receive both of generic
and deep information easily
with affordable pricing.