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Questionnaire
Helen, Maia, Rhianna and Ruth
Anonymous Participants
1. What do you think the advertisement is about?
• I think it’s about ice cream.
• The advertisement is about ice cream.
• It’s about MAGNUM.
• It’s an ice cream?
• Ice cream advertisement.
• Magnum advertisement – new promotion?
• Ice cream
• Magnum?
2. Which target audience do you think the
advert is aimed at? Why?
• Teenagers, because the people in it are teenagers.
• Teenagers and young adults, because teenagers are used in the
advert.
• Young people, as it features young people in it.
• I don’t know? Teenagers?
• Young people.
• Teenagers.
• Teenagers.
• Young adults.
3. Did this advertisement make an appeal to you
to buy our new re-branded product?
• Yes.
• Yes.
• Yes.
• Yes.
• A little.
• Quite.
• Yes.
• Yes.
4. What part of this advertisement do you
specifically like?
• The cheers bit with the ice cream.
• When they put the ice creams together in the end.
• The bit when the girl opens the freezer and the music gets loud.
• The first part, which shows teenagers being bored.
• The music is catchy.
• The ice cream?
• The close ups.
• The music.
5. What could we do to improve our
advertisement more?
• Be more persuasive?
• Include more people, to show that the ice cream could bring more
people together.
• Have more variety in shots.
• Have extra special effects to persuade more people?
• Persuasion techniques could be added?
• More acting.
• More close ups of the ice cream.
• Smoother editing.
6. In this advertisement, is there anything you
particularly dislike?
• The changing of the light is inconsistent.
• The acting could be a bit more realistic, and the lightings were bad.
• The lighting is meh.
• Some of the angles can be improve?
• Lighting was poor.
• Lighting.
• Not really.
• It could be a bit more up beat.
7. Did the advertisement catch your attention?
• Not at first, but when the music started it did.
• When the music got louder, it got my attention.
• Yes, when the music gets louder.
• No, I guess not, but there are some bits that are catch.
• Quite a bit, the music was catchy.
• Yes, but it’s because of the lighting.
• Yes.
• Sort of.
8. How effective do you think this advertisement
is? Not Effective | Quite Ineffective | Effective | Quite Effective | Very Effective
• Quite Effective.
• Not Effective.
• Effective.
• Not Effective.
• Quite Effective.
• Quite Ineffective.
• Effective.
• Quite Effective.

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TV Advert: Questionnaire responses

  • 1. Questionnaire Helen, Maia, Rhianna and Ruth Anonymous Participants
  • 2. 1. What do you think the advertisement is about? • I think it’s about ice cream. • The advertisement is about ice cream. • It’s about MAGNUM. • It’s an ice cream? • Ice cream advertisement. • Magnum advertisement – new promotion? • Ice cream • Magnum?
  • 3. 2. Which target audience do you think the advert is aimed at? Why? • Teenagers, because the people in it are teenagers. • Teenagers and young adults, because teenagers are used in the advert. • Young people, as it features young people in it. • I don’t know? Teenagers? • Young people. • Teenagers. • Teenagers. • Young adults.
  • 4. 3. Did this advertisement make an appeal to you to buy our new re-branded product? • Yes. • Yes. • Yes. • Yes. • A little. • Quite. • Yes. • Yes.
  • 5. 4. What part of this advertisement do you specifically like? • The cheers bit with the ice cream. • When they put the ice creams together in the end. • The bit when the girl opens the freezer and the music gets loud. • The first part, which shows teenagers being bored. • The music is catchy. • The ice cream? • The close ups. • The music.
  • 6. 5. What could we do to improve our advertisement more? • Be more persuasive? • Include more people, to show that the ice cream could bring more people together. • Have more variety in shots. • Have extra special effects to persuade more people? • Persuasion techniques could be added? • More acting. • More close ups of the ice cream. • Smoother editing.
  • 7. 6. In this advertisement, is there anything you particularly dislike? • The changing of the light is inconsistent. • The acting could be a bit more realistic, and the lightings were bad. • The lighting is meh. • Some of the angles can be improve? • Lighting was poor. • Lighting. • Not really. • It could be a bit more up beat.
  • 8. 7. Did the advertisement catch your attention? • Not at first, but when the music started it did. • When the music got louder, it got my attention. • Yes, when the music gets louder. • No, I guess not, but there are some bits that are catch. • Quite a bit, the music was catchy. • Yes, but it’s because of the lighting. • Yes. • Sort of.
  • 9. 8. How effective do you think this advertisement is? Not Effective | Quite Ineffective | Effective | Quite Effective | Very Effective • Quite Effective. • Not Effective. • Effective. • Not Effective. • Quite Effective. • Quite Ineffective. • Effective. • Quite Effective.