The document appears to be a questionnaire completed by 8 anonymous participants about an advertisement for Magnum ice cream aimed at teenagers and young adults. Most participants indicated that the advertisement appealed to them to buy the new rebranded Magnum product and that the catchy music caught their attention. However, some felt the acting and lighting could be improved to make the ad more effective.

1. Questionnaire
Helen, Maia, Rhianna and Ruth
Anonymous Participants

2. 1. What do you think the advertisement is about?
• I think it’s about ice cream.
• The advertisement is about ice cream.
• It’s about MAGNUM.
• It’s an ice cream?
• Ice cream advertisement.
• Magnum advertisement – new promotion?
• Ice cream
• Magnum?

3. 2. Which target audience do you think the
advert is aimed at? Why?
• Teenagers, because the people in it are teenagers.
• Teenagers and young adults, because teenagers are used in the
advert.
• Young people, as it features young people in it.
• I don’t know? Teenagers?
• Young people.
• Teenagers.
• Teenagers.
• Young adults.

4. 3. Did this advertisement make an appeal to you
to buy our new re-branded product?
• Yes.
• Yes.
• Yes.
• Yes.
• A little.
• Quite.
• Yes.
• Yes.

5. 4. What part of this advertisement do you
specifically like?
• The cheers bit with the ice cream.
• When they put the ice creams together in the end.
• The bit when the girl opens the freezer and the music gets loud.
• The first part, which shows teenagers being bored.
• The music is catchy.
• The ice cream?
• The close ups.
• The music.

6. 5. What could we do to improve our
advertisement more?
• Be more persuasive?
• Include more people, to show that the ice cream could bring more
people together.
• Have more variety in shots.
• Have extra special effects to persuade more people?
• Persuasion techniques could be added?
• More acting.
• More close ups of the ice cream.
• Smoother editing.

7. 6. In this advertisement, is there anything you
particularly dislike?
• The changing of the light is inconsistent.
• The acting could be a bit more realistic, and the lightings were bad.
• The lighting is meh.
• Some of the angles can be improve?
• Lighting was poor.
• Lighting.
• Not really.
• It could be a bit more up beat.

8. 7. Did the advertisement catch your attention?
• Not at first, but when the music started it did.
• When the music got louder, it got my attention.
• Yes, when the music gets louder.
• No, I guess not, but there are some bits that are catch.
• Quite a bit, the music was catchy.
• Yes, but it’s because of the lighting.
• Yes.
• Sort of.

9. 8. How effective do you think this advertisement
is? Not Effective | Quite Ineffective | Effective | Quite Effective | Very Effective
• Quite Effective.
• Not Effective.
• Effective.
• Not Effective.
• Quite Effective.
• Quite Ineffective.
• Effective.
• Quite Effective.