- Jessica Turner started Turner Test Prep in 1997 to help students pass the CPA exam after noticing many colleagues struggled. Her course offered live lectures, practice tests, and individual attention.
- By 2003, Turner had 10% of the test prep market but wanted to grow. She was unsure if her live-lecture format attracted all students and wanted to determine her breakeven point to ensure future success.
Turner Test Prep Co. helps students prepare for the CPA exam but has only captured 10% of the market share in its three years of operation. The company's founder, Jessica, lacked market research experience before starting the business. As a result, Turner Test Prep faces problems including an inability to achieve profitability and low market penetration. Suggested solutions include conducting market research to understand customer needs, controlling operational costs to reach breakeven faster, and potentially reducing fees to attract more students and gain market share. The key lesson is the importance of market research prior to commercializing a new business idea.
The document discusses strategies for targeting new customers and competitors' customers. It suggests understanding market segmentation and customer needs to target gaps. It also recommends understanding competitors' pain points and improving features to attract their customers. The document then analyzes two test preparation companies, NTC and Turner Test Prep. It compares their offerings, history, locations, programs and strengths or weaknesses.
Perfection Prep offers individualized SAT and ACT tutoring that is tailored to each student's unique needs. In contrast to large test prep companies, Perfection Prep only assigns one dedicated tutor to each student to ensure consistent messaging. The founder, Vince Hayner, has extensive experience tutoring and developing personalized test prep strategies to help students maximize their score gains. He works with students on both test-taking skills and managing test anxiety. Students and parents regularly report significant score increases and a highly effective tutoring experience with Perfection Prep.
CA Test Series provides high-quality coaching for CA final exams in India. It was co-founded to improve the quality of education in the country. The organization focuses on the student and providing a high-level of personalized support through its teaching methods, administration, and infrastructure. It aims to guide students on the right path to success in their careers through rigorous test preparation and feedback on performance. CA Test Series has grown significantly since starting in 2015 and plans to continue expanding its reach and services to support more students.
This document is a resume for Marci R. Reiter summarizing her qualifications and experience in education. She has over 10 years of experience in post-secondary education in roles such as faculty, admissions advisor, and persistence coach. Her experience includes increasing enrollment, retention, attendance, and completion rates at institutions like Cleveland State Community College and San Joaquin Valley College. She aims to use her diverse skills to further increase these metrics in another post-secondary role.
The document proposes a yearlong academic workshop course for high school seniors to increase their preparedness for the workforce or postsecondary education. The workshop would develop students' professional skills like writing and computer applications, life skills like financial planning, and "4C skills" of communication, collaboration, critical thinking and creativity through lectures, guest speakers, simulations and tutorials. Its effectiveness would be measured by students' self-reported preparedness before and after. The goal is to address high unemployment among recent non-college graduates by better preparing them for career or additional education.
A Brief Understanding About My Assignment Help in CanadaJamesCharlie3
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Problem statement chinese students are constrained by exam oriePOLY33
This social business aims to help Chinese students develop passions outside of exam-focused education. By providing counseling and apprenticeship opportunities, the organization wants 300+ students by 2026 to have identified career options beyond exams. The business and social goals are to give students more freedom and life satisfaction while facing less family and school pressure. Key assumptions include students having time for exploration and parents willingness to pay. Competition is exam-oriented education and lack of alternative career exposure for students in China. The organization believes its holistic counseling and hands-on learning experiences will better support students' well-being and development.
Turner Test Prep Co. helps students prepare for the CPA exam but has only captured 10% of the market share in its three years of operation. The company's founder, Jessica, lacked market research experience before starting the business. As a result, Turner Test Prep faces problems including an inability to achieve profitability and low market penetration. Suggested solutions include conducting market research to understand customer needs, controlling operational costs to reach breakeven faster, and potentially reducing fees to attract more students and gain market share. The key lesson is the importance of market research prior to commercializing a new business idea.
The document discusses strategies for targeting new customers and competitors' customers. It suggests understanding market segmentation and customer needs to target gaps. It also recommends understanding competitors' pain points and improving features to attract their customers. The document then analyzes two test preparation companies, NTC and Turner Test Prep. It compares their offerings, history, locations, programs and strengths or weaknesses.
Perfection Prep offers individualized SAT and ACT tutoring that is tailored to each student's unique needs. In contrast to large test prep companies, Perfection Prep only assigns one dedicated tutor to each student to ensure consistent messaging. The founder, Vince Hayner, has extensive experience tutoring and developing personalized test prep strategies to help students maximize their score gains. He works with students on both test-taking skills and managing test anxiety. Students and parents regularly report significant score increases and a highly effective tutoring experience with Perfection Prep.
CA Test Series provides high-quality coaching for CA final exams in India. It was co-founded to improve the quality of education in the country. The organization focuses on the student and providing a high-level of personalized support through its teaching methods, administration, and infrastructure. It aims to guide students on the right path to success in their careers through rigorous test preparation and feedback on performance. CA Test Series has grown significantly since starting in 2015 and plans to continue expanding its reach and services to support more students.
This document is a resume for Marci R. Reiter summarizing her qualifications and experience in education. She has over 10 years of experience in post-secondary education in roles such as faculty, admissions advisor, and persistence coach. Her experience includes increasing enrollment, retention, attendance, and completion rates at institutions like Cleveland State Community College and San Joaquin Valley College. She aims to use her diverse skills to further increase these metrics in another post-secondary role.
The document proposes a yearlong academic workshop course for high school seniors to increase their preparedness for the workforce or postsecondary education. The workshop would develop students' professional skills like writing and computer applications, life skills like financial planning, and "4C skills" of communication, collaboration, critical thinking and creativity through lectures, guest speakers, simulations and tutorials. Its effectiveness would be measured by students' self-reported preparedness before and after. The goal is to address high unemployment among recent non-college graduates by better preparing them for career or additional education.
A Brief Understanding About My Assignment Help in CanadaJamesCharlie3
The document discusses the benefits of using online assignment help services in Canada. It outlines 10 key benefits, which include saving time, improving subject understanding, affordability, avoiding plagiarism, high quality work from experts, privacy, customization options, proper citations, better grades, and guaranteed high quality work. It also discusses why the popularity of assignment help services is growing, citing factors like experienced writers, quality assurance, meeting deadlines, affordability, and immediate assistance. Overall, the document promotes an online assignment help service in Canada by detailing the advantages it provides to students.
Problem statement chinese students are constrained by exam oriePOLY33
This social business aims to help Chinese students develop passions outside of exam-focused education. By providing counseling and apprenticeship opportunities, the organization wants 300+ students by 2026 to have identified career options beyond exams. The business and social goals are to give students more freedom and life satisfaction while facing less family and school pressure. Key assumptions include students having time for exploration and parents willingness to pay. Competition is exam-oriented education and lack of alternative career exposure for students in China. The organization believes its holistic counseling and hands-on learning experiences will better support students' well-being and development.
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The document discusses challenges facing colleges in terms of student admission, placement, and increasing student interest in education. It suggests that colleges are overly reliant on consultants for placement, which often leads to deception. It recommends that colleges focus on enhancing student skills through activities, projects, social media engagement, and online testing to develop domain knowledge, communication skills, and aptitude. Regular assessment of student strengths and weaknesses is proposed along with games and interactive methods to improve cognitive abilities and exam preparation. Working together with colleges, the approach aims to make students more employable and institutions more successful.
Amy K. Prodan is seeking a new position and has extensive experience in education, marketing, and community outreach. She has over 15 years of experience in roles such as Director of Enrollment Services, Director of Marketing, and Manager of Continuing Education. Her background demonstrates success in student recruitment, developing partnerships, public speaking, and managing budgets. She increased enrollment at multiple institutions and more than doubled revenue from continuing education programs.
This document discusses Project PASS, a literacy tutoring program between Youngstown State University and Youngstown City Schools. It provides information on:
- The leadership team overseeing Project PASS from YSU and YCS.
- The goals and requirements of Project PASS, which pairs YSU students with YCS 2nd graders for literacy tutoring to benefit both students.
- Details on implementation such as tutoring schedules, locations, and growth of the program.
- Data showing positive impact of Project PASS on participating YCS students' literacy.
The document outlines the collaboration between YSU and YCS through Project PASS and its success in providing literacy support to YCS students.
Chegg talked to educators, employers and current college students to examine why a current skills gap exists. The report reveals an important perspective to the ongoing skills gap and extends the narrative on Chegg’s findings from last year’s “Bridge That Gap” study (www.chegg.com/pulse).
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An effort and attempt to solve a critical problem faced by secondary school students while choosing right career path. There is system to assess a child, analyse and guide. NSAP is an attempt to solve this problem.
National Student Assessment program is a Start up idea derived out of a daily life situation. This is to solve a critical problem faced by Secondary school students, while choosing a right career path. there is no system to assess and analyse and guide a student for right career path. NSAP does the job by creating a comprehensive system.
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- Vending machines and a water fountain to provide refreshments for students.
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The SAT is an entrance exam used by most colleges and universities to make admissions decisions. The SAT is a multiple-choice, pencil-and-paper test created and administered by the College Board
The purpose of the SAT is to measure a high school student's readiness for college, and provide colleges with one common data point that can be used to compare all applicants. College admissions officers will review standardized test scores alongside your high school GPA, the classes you took in high school, letters of recommendation from teachers or mentors, extracurricular activities, admissions interviews, and personal essays. How important SAT scores are in the college application process varies from school to school.
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The document outlines the 6 steps of the Direct Instruction (DI) method for teaching students. DI is a proven method that uses scripted lesson plans, groups students by skill level, and focuses on frequent student/teacher interactions to boost achievement. Implementation of DI requires initial training followed by ongoing support from curriculum specialists in properly grouping students, scheduling lessons, and teaching the structured DI method, which includes modeling, leading, testing, and retesting to ensure mastery. Schools that have implemented DI have seen dramatic test score improvements and reductions in the number of low-performing students. Teachers and former DI students attest to increased confidence and success with the DI approach.
Janice Turner is an experienced hospitality and higher education professional seeking an opportunity in event management. She has 15 years of experience, including roles as an entertainment coordinator, marketing manager, career services advisor, and student advisor. She is skilled in Microsoft Office, databases, and social media. She holds a Master's degree in education and a Bachelor's degree in business administration.
Latha Jayan is seeking a career opportunity to apply her managerial skills gained from experience in a dynamic industry. She has over 15 years of experience in education and training. Her most recent roles include Academic Head at Sri Sathya Sai Vidya Vihar school where she managed the curriculum. Prior experience includes teaching English and handling various grades at schools in India and Dubai. She also has experience in roles such as analyst, senior trainer, customer service advisor, and process associate focused on loan underwriting and mortgage applications. Latha holds a B.Ed in English and MA in English and has strong communication, organization, and people management skills.
The Financial Literacy Certification Program aims to increase students' financial literacy through testing and certification. It began in 2003 and has expanded to over 200 schools in 18 states. The program provides curriculum, teacher training, and pre- and post-tests to measure improvement. Students who pass the post-test with a score of 75% or higher receive certification in financial literacy.
This is a brief presentation on Outcome Based Education. Through this presentation we look at:
1. What is Outcome Based Education?
2. Goal of Outcome Based Education
3. The problems with the Traditional Education System
4. Why Outcome Based Education?
5. Differences between Traditional Education System & OBE
6. History of Outcome Based Education
7. Principles of Outcome Based Education
8. Challenges with Outcome Based Education
9. Solution for Challenges with Outcome Based Education
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A10 Best Practices For Non-Traditional Student RecruitmentGreenwood & Hall
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This newsletter summarizes initiatives to improve student work readiness and prepare them for internships. It highlights two programs: 1) Presence St. Mary and Elizabeth Medical Center developed an etiquette program integrated into internships to improve communication skills and self-esteem. 2) In response to partner concerns, CPS launched a work readiness initiative with Junior Achievement to provide sessions on topics like communication and resume building. The newsletter also provides reminders about upcoming internship dates and opportunities to highlight programs.
The document discusses challenges facing colleges in terms of student admission, placement, and increasing student interest in education. It suggests that colleges are overly reliant on consultants for placement, which often leads to deception. It recommends that colleges focus on enhancing student skills through activities, projects, social media engagement, and online testing to develop domain knowledge, communication skills, and aptitude. Regular assessment of student strengths and weaknesses is proposed along with games and interactive methods to improve cognitive abilities and exam preparation. Working together with colleges, the approach aims to make students more employable and institutions more successful.
Amy K. Prodan is seeking a new position and has extensive experience in education, marketing, and community outreach. She has over 15 years of experience in roles such as Director of Enrollment Services, Director of Marketing, and Manager of Continuing Education. Her background demonstrates success in student recruitment, developing partnerships, public speaking, and managing budgets. She increased enrollment at multiple institutions and more than doubled revenue from continuing education programs.
This document discusses Project PASS, a literacy tutoring program between Youngstown State University and Youngstown City Schools. It provides information on:
- The leadership team overseeing Project PASS from YSU and YCS.
- The goals and requirements of Project PASS, which pairs YSU students with YCS 2nd graders for literacy tutoring to benefit both students.
- Details on implementation such as tutoring schedules, locations, and growth of the program.
- Data showing positive impact of Project PASS on participating YCS students' literacy.
The document outlines the collaboration between YSU and YCS through Project PASS and its success in providing literacy support to YCS students.
Chegg talked to educators, employers and current college students to examine why a current skills gap exists. The report reveals an important perspective to the ongoing skills gap and extends the narrative on Chegg’s findings from last year’s “Bridge That Gap” study (www.chegg.com/pulse).
The following presentation was shared at the ASU/GSV Education Innovation Summit on April 22nd, 2014. Presented by Chegg CEO Dan Rosensweig.
Breaking the Mold: Identifying and Enhancing Students’ International Experien...CIEE
In this session, we'll challenge the notion that study abroad is an elitist luxury. We'll focus on how it supplies students with competitive global employability. Through a series of interactive methods, study abroad professionals will reflect on the career-enhancing opportunities available in overseas programs and take away effective strategies to help students identify opportunities abroad that meet their professional goals, maximize their experience, and capitalize on new networks and critical skills that help to create an edge as employable candidates in the job market.
An effort and attempt to solve a critical problem faced by secondary school students while choosing right career path. There is system to assess a child, analyse and guide. NSAP is an attempt to solve this problem.
National Student Assessment program is a Start up idea derived out of a daily life situation. This is to solve a critical problem faced by Secondary school students, while choosing a right career path. there is no system to assess and analyse and guide a student for right career path. NSAP does the job by creating a comprehensive system.
The 5TRIVE office prototype includes:
- Cubicles for financial advisors to meet with students one-on-one.
- Comfortable lounge areas with couches and chairs for students to relax in between meetings.
- A reception desk near the entrance to check students in for their appointments.
- Vending machines and a water fountain to provide refreshments for students.
- An open layout and use of the color green to create a welcoming environment that promotes balance and growth.
The document summarizes career preparation services available at Western Carolina University. It discusses a study that found gaps between how prepared for employment recent college graduates feel versus how prepared employers feel they are. It then analyzes how WCU's institutional learning outcomes align with the skills employers say are important. The outcomes focus on skills like critical thinking, problem solving, communication and ethics. WCU provides experiences like internships, externships and partnerships with career services to help students develop these skills and improve their career preparation.
RSCC - Setting Expectations for e-EducationBarry Dahl
This document discusses setting expectations for e-education. It provides examples of expectations that colleges commonly have for online students and faculty. For students, expectations often involve participation, technology access, and policies. For faculty, common expectations relate to interaction, feedback times, and course structure. The document stresses that expectations need to be clearly defined and communicated to students, faculty and staff. It also suggests topics that could be covered in defining expectations for both students and faculty regarding online learning.
The SAT is an entrance exam used by most colleges and universities to make admissions decisions. The SAT is a multiple-choice, pencil-and-paper test created and administered by the College Board
The purpose of the SAT is to measure a high school student's readiness for college, and provide colleges with one common data point that can be used to compare all applicants. College admissions officers will review standardized test scores alongside your high school GPA, the classes you took in high school, letters of recommendation from teachers or mentors, extracurricular activities, admissions interviews, and personal essays. How important SAT scores are in the college application process varies from school to school.
Everything you need to know about preparing students for the interview process RIVS
This document discusses how career centers can help prepare college students for the job interview process. It notes that over 40% of college students never visit their career center. Career centers can help students choose careers, prepare for interviews through mock interviews, and provide networking opportunities. They can also teach students how to perfect resumes and cover letters, negotiate job offers, know when to move on to new jobs, and build long-term career paths. The document includes sample interview questions for common college majors.
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Janice Turner is an experienced hospitality and higher education professional seeking an opportunity in event management. She has 15 years of experience, including roles as an entertainment coordinator, marketing manager, career services advisor, and student advisor. She is skilled in Microsoft Office, databases, and social media. She holds a Master's degree in education and a Bachelor's degree in business administration.
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The Financial Literacy Certification Program aims to increase students' financial literacy through testing and certification. It began in 2003 and has expanded to over 200 schools in 18 states. The program provides curriculum, teacher training, and pre- and post-tests to measure improvement. Students who pass the post-test with a score of 75% or higher receive certification in financial literacy.
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2. Goal of Outcome Based Education
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5. Differences between Traditional Education System & OBE
6. History of Outcome Based Education
7. Principles of Outcome Based Education
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Turner test prep co case
1. Turner Test Prep Company Case Study
Introduction
In the spring of 2003, Jessica Turner felt that she had come to a crossroads with
her business. As the founder and CEO of Turner Test Prep, a company specializing in
preparing people of the Certified Public Accountant (CPA) exam, she felt that she was
not achieving market share and growing in the right direction. After 3 years of providing
prep classes to both students and professionals, Turner had about 10% of the market and
was facing fierce competition from her primary rival, National Testing Services.
Uncertain with which growth direction to take, Jessica contemplated several options.
Background
Jessica Turner started Turner Test Prep in the summer of 1997 after graduating
from Case Western Reserve University with a master’s degree in Accounting. She
passed the CPA exam and began applying to Big Six accounting firms. Frustrated after
receiving several rejections, Jessica began to consider other employment options. Her
undergraduate degree was in business, and after graduation, Jessica worked for several
years in the business office of a small test prep company based in San Francisco. The
company prepared students who wanted to take primarily the SAT, GRE, GMAT, MCAT
and LSAT. Although her job was to manage the company’s business affairs, she also
began teaching math to students several nights a week. Jessica received training from the
company in teaching basic testing skills, and she applied those skills toward teaching the
math portion of the exams. She received positive feedback from her students as a
conscious and innovative teacher.
Jessica felt her teaching experience helped her as she began to prepare for the
CPA exam herself. She knew how to study efficiently, how to organize her notes, and
how to practice for the various sections of the exam. Jessica was one of the 25% of the
students who passed the exam on their first try.
When contemplating what to do next, Jessica was struck by the fact that so many
of her colleagues were unable to pass the exam. Convinced that she was not only skilled
in the accounting and finance principles but also in knowing how to study effectively, she
decided to start her own test prep company teaching students specifically preparing for
the CPA exam only.
Jessica returned to California, put together a business plan, and secured financing
from a local venture capitalist to start her business. She decided to focus her efforts in
the San Francisco area. On the basis of her research, she estimated that there would be a
market size of 1000 students per year.
The CPA Exam
Although people with undergraduate or graduate degrees in accounting or
business may do accounting work for a company, becoming a CPA provides additional
certification that employers prefer. Becoming a CPA can increase an accountants salary
by 10 to 15 % and is typically necessary to secure upper-level positions.
The exam is offered two times a year, in May and November. It is a grueling 2
day, 15-hour event comprised of multiple choice, essay and problem questions. The
subjects tested are Business Law, Auditing, Accounting and Reporting, and Financial
Accounting and Reporting.
2. CPA Exam Prep Services
The CPA exam varies only slightly from state to state. In order to study for the
exam, people typically purchase books, software or an online course to help them
prepare. Due to the amount of material covered on the exam as well as its level of
difficulty, students are advised to give themselves months to prepare.
In the San Francisco Bay area, several community colleges offer 1 week review
classes to help students prepare. These classes give students a starting point, after which
they could use supplemental materials to study on their own.
National Testing Services
National Testing Centers (NTC) is Turner’s primary competition. NTC is a
national test preparation company that has been in existence since 1962. The company
focuses on virtually every standardized test that is offered. In addition, the company has
a program designed for international students taking the Test of English as a Foreign
Language (TOEFL) exam.
NTC is a full service program that offers a variety of options for students taking
any of these exams. Most courses offer the opportunity to have classroom lectures, home
study videos, books, software, online tests or a combination of any of those options.
The CPA course does not offer live classroom sessions but gives students the
options of books, software and online testing for one of all of the areas covered on the
exam. NTC offers students a free repeat course if they do not pass the CPA exam, and
boasts a 75% pass rate.
The Turner Testing Advantage
Despite NTC’s success, Jessica knew that with a pass rate of only 25% of first
time takers, there was a need to provide a comprehensive program to students so that they
could pass on their first try. She devised a full service program that lasted for 6 weeks
and was 3 to 6 hours a day. She worked with accounting, finance, and law professors to
design a curriculum to give students a comprehensive approach to studying for the exam.
She hired the professors to give 3 live, 1-hour lectures per day, and she taught the test-
taking techniques and organizing skills necessary to easily assimilate the mountains of
information that students needed to know. Jessica also provided audio tapes for students
to review lectures at home and suggested they listen to them in their cars to maximize the
use of their time. The course also included several timed minitests for each topic and four
practice essay questions, which Jessica and her professors graded. The responses to
essays included many comments and much feedback to give students guidance on areas
to improve.
Jessica also made herself completely available to her student. She felt 1 on one
attention was critical to their success, and she held bi-weekly meetings with each student
to gauge progress and answer questions. In addition to the meetings, students could call
Jessica or e-mail her with questions, and promised a 24 hour response time.
Jessica held 2 sessions a year in March and September, 3 months prior to the
exams. This gave students ample time to prepare. Pricing her course at $1,100 per
student, she felt that she was providing more of an advantage and better preparation then
NTC. She also offered guarantee, allowing students to repeat the course if they did not
pass.
3. Jessica had taken a year to develop the materials and created a marketing plan for
her company. She decided to place ads in the bay area business schools to attract
students contemplating taking the exam after graduation. She also created flyers to be
placed in the schools and asked the schools administrators if she could place them in
student’s mailboxes. She introduced herself to local businesses and tried to alert them to
her program so that up and coming accountants would be encouraged to take her class if
they wanted to take the CPA exam.
The 1st year that she ran the program she had 10 students. Despite the small class
size, students felt that they had been well prepared for the exam and appreciated the
individual attention they received. All students passed the exam. The 2nd course had 45
students, 70% passed. The last session had 105 students and 80% passed the exam.
Jessica did not feel comfortable advertising her pass rate.
Spring 2003
By the spring of 2003, Jessica had finished teaching the course for the May exam
and was looking forward to the September class. Although she was pleased that the
numbers of students in each session was rising, she felt concerned that she was not
making enough of an impact in the market. With only 10% of the market tapped, Jessica
wanted to know how to improve her marketing and gain market share. She also
wondered if she needed to format the course any differently to attract students who did
not want to attend live lectures. She had initially believed that students would benefit
from a structured program that kept them on track, but now she was not so sure. Many
times students did not come to class but opted to listen to the tapes at home. Finally,
Jessica realized that in her zeal to get her business up and running she neglected to
calculate her breakeven point. How many students did Jessica need to break even, and at
what point would she realize a profit? She realized that these were all critical questions
that needed answers to ensure the future success of her business.
Exhibit 1 Operating Costs for Turner Testing Service
Professor Salaries (about 1200 hrs / yr) $75 per hour
Office Space $2000 per month
Utilities and Insurance $1000 per month
Materials $600 per student
Printing $500 per month
Marketing $400 per month
Travel $200 per month