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Kstw sales kit 2013


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Kstw sales kit 2013

  1. 1. Source: Nielsen Universe Estimates 2013 MARKET RANK 12 Total TV Households 1,818,900 Population Total Persons 2+ 4,427,987 Total Persons 18+ 3,508,203 Total Women 18+ 1,800,333 Total Men 18+ 1,707,870 Key Demo Breakout A18-34 1,005,141 A18-49 1,955,840 A25-54 1,931,764 W18-34 499,811 W18-49 977,891 W25-54 959,561 M18-34 505,330 M18-49 977,949 M25-54 944,810 African-Amer. Household Rank #47 Hispanic Household Rank #26 Asian Household Rank #7 Source: NSI Seattle Universe Estimates Feb’13 About The Seattle Market Comcast 70.9% ADS 21.9%
  2. 2. 2013-2014 CW PRIME SCHEDULE Emily Owens, M.D.
  3. 3. TRADITIONAL MEDIA 1 Television Station (KSTW) 4 Radio Stations (KZOK, KMPS, KPTK, KJAQ) Sponsorships: Program, Feature Dedicated Customized Programming Commercials/PSAs Look Live Commercials DIGITAL MEDIA Homepage/Section Sponsorship Custom Micro Sites, Contests, Slideshows, Banners, Message Unit Rich Media – Flash, Expandable Images or Streaming Video BannerLink Mobile Text/E-Mail Blast Marketing :15 pre-roll Content provider Local Offers Local Pages Contest or Promotion Page Multi-Platform Campaign Elements Social Media: Facebook, Twitter USER GENERATED CONTENT (UGC) APPLICATION Photos, Videos, Voting, Commenting, Viral Capabilities Blogs SPONSORSHIPS LegaliTV Last Laugh TV HilariTV Season Premieres/Season Finales Programming Blocks Movie Screenings The Crew (Street Team) Eyeliners/Tweets Animated Squeezebacks PRODUCTS/SERVICES Creative Services – Logo, Tagline, Commercial Concepts Production & Editing Services Graphic Design Research Elements Research Data Collection (Surveys, E-mail blasts) Tickets (Sporting Events, Plays, Concerts, Events) Cross Promotional Partners (3rd Party Underwriters) PR/Communications Consulting Incentive Trips (Super Bowl, China, Mariners Spring Training) Office Space to Host Meetings/Info Sessions EVENT MARKETING Top Model Casting Call Family Feud Casting Call CW11 – KSTW TV Station Capabilities
  4. 4. Squeezebacks Eyeliners CW Prime Tweets Custom Snipes and Graphics On-air :10 custom graphics and messages appear in KSTW syndicated programs at the end of the show during the credits On-air :07-:10 custom logo or graphic appear in the lower third position of screen during select KSTW programs On-air :07-:10 custom logo appears in the lower third position of screen during the 9:00PM CW Prime program
  5. 5. Reach your future customers with CW11 KSTW TV. From Court shows, popular Syndicated Comedies, to the hottest new shows in Prime - CW11 KSTW attracts a VERY broad audience. The powerful team of CBS owned CW11 KSTW Television, CBS Radio stations, and CBS Digital properties can work together to help accomplish your marketing and sales objectives with creative multi-platform campaigns! From the latest Country hits, Pop & Alternative chart toppers, to Classic Rock or the most up to date news in Sports – CBS Radio can reach listeners of many lifestyles! CBS Digital properties offer a range of options – from banners ads, video pre-roll, home page takeovers to geo-targeted interactive banners CBS Television/Radio/Digital - Seattle
  6. 6. Monthly Reach & 655,145 Pageviews 377,953 Unique Visitors Monthly Reach & 655,145 Pageviews 377,953 Unique Visitors Reaching a diverse mix of audiences, CWSeattle & CBSSeattle websites build the frequency, engagement and interaction needed to drive more business. Source: Google Analytics, July 2013. DISPLAY • Leaderboard: 728x90 • Medium Rectangle: 300x250 • Super Skyscraper: 300x600 $10 CPM AUDIO STREAMING • Pre-roll offered in :15, :30, or : 60 sec -All lengths can be paired with 300x250 Companion ad* $20 CPM VIDEO STREAMING • Pre-roll offered in :15 or :30 sec -Ad Sizes vary on site pages • Local sites: 640x480 • Photo gallery on Local sites: 780x500 • Streaming player: 782x440 • In-stream video: 640x350 • In-banner video ads also available** $10/Spot SPONSORSHIP • Branded Wallpaper: 1768x1050 • Pencil Pushdown: 970x66 collapsed, 970x418 expanded • Sponsor buttons: 88x31, 150x40, 120x60*** $500/Day CWSeattle Digital Capabilities
  7. 7. Unique Visitor s Page Views Pages per Visit Length of Visit Streamin g Sessions CUME Streaming 735,160 1,413,371 1.6 5:02 26,076 9,985 40,364 210,663 3.9 15:36 79,307 21,607 30,251 142,360 3.9 13:22 45,528 11,320 40,667 270,530 4.8 16:56 81,745 20,932 5,837 24,883 5.3 11:50 n/a n/a TOTAL 852,279 2,061,807 n/a n/a 232,656 63,844 8 CBS SEATTLE DIGITAL TRAFFIC OVERVIEW KMPS-FM Database: 19,367 JACK-FM Database: 9,923 KZOK-FM Database: 4,450 TOTAL: 33,740 Source 2012 Google Analytics - 2012 Ando Media (streaming) 3/29/13 KMPS-FM Database: 27,662 JACK-FM Database: 14,523 KZOK-FM Database: 22,000 TOTAL: 64,185
  9. 9. CBS Seattle Demographics Male 52% Parents (any children in HH) 48% Earn 100K+ 25% A25-54 67% Attended College, College grad or more 73% Source: Google Analytics, June, July, August Ave. 2012. Our Seattle CBS Digital Media platform delivers results through Display, Local Search, Mobile, Offers, Sponsorships, Streaming and Video advertising opportunities. CBS Digital Media: Fact Sheet CBS Seattle Sites Monthly Page Views 1.3 Million Monthly Unique Visitors 522,519 Time Spent (mins per visit) 4.6 minutes Top (5) Nationally Ranked Media Site Time Spent #1 Page Views #2 Unique Visitors #5 CW Seattle & CBS Seattle Platform Examples: CBS Streaming Player CBS Video Pre-Roll Safe. Efficient. Effective. CBS Mobile - App and WAP Inventory
  10. 10. This is a working proposal and subject to revision and approval of all parties. The concepts are the property of CBS Television and KSTW-TV. This cannot be used or copied without the express permission of KSTW-TV. In-Stream Video Full Episodes on CW11 offers a NEW, EXCITING, and EXCLUSIVE, local in-stream video advertiser opportunity on!  30-second brand creative runs 1st position in the 5th break of EVERY FULL EPISODE STREAM (can also run as 2x :15 book-ends)  100% ownership of the local position across all full episode streams  10 PRIME PROGRAMS Spots will stream ROS in episodes of the current 10 prime programs on (The latest five episodes).
  12. 12. Emily Owens, M.D. CBS Baltimore: WJZ Boston: WBZ Chicago: WBBM Dallas: KTVT Denver: KCNC Detroit: WWJ Los Angeles: KCBS Miami: WFOR Minneapolis: WCCO New York: WCBS Philadelphia: KYW Pittsburgh: KDKA Sacramento: KOVR San Francisco: KPIX The CW Atlanta: WUPA Detroit: WKBD Philadelphia: WPSG Pittsburgh: WPCW Sacramento: KMAX San Francisco: KBCW Seattle: KSTW Tampa: WTOG IND Boston: WSBK Dallas: KTXA Los Angeles: KCAL Miami: WBFS
  13. 13. Our Purpose: CBS Community Partnerships is a division within the CBS Corporation whose mission is to identify community issues and develop multi-media strategies to address social concerns that inspire change. We work specifically with government agencies, foundations, private sector companies and non-profit organizations on these social responsibility programs. What We Offer:  Unique, all-inclusive campaigns that help stretch limited funds by offering cost effective ways to disseminate your message.  A specialized team of experts experienced in helping you deliver your message to its largest potential audience.  Cutting edge research that eliminates waste and helps define your best target audience.  Fully executed production for television, radio, web, out-of-home and other media components.  Capabilities including, but not limited to procurement of high-profile spokespersons, interactive web chats, web content development, text messaging, e-newsletters, grass roots marketing and promotion, phone banks and more. Awareness. Prevention. Education.
  14. 14. Purpose: HealthSolutions is a division within the CBS Corporation whose mission is to identify health issues and develop multi-media strategies to address the issues and inspire change. We help gain credibility with your patients by aligning with major health organizations, key physicians & pharmacy partners to offer targeted educational programs designed to grow your brand. For over 12 years HealthWatch™ is broadcast television’s most recognized brand for promoting awareness for today’s health issues and healthy living. • Custom created content under the highly recognized brand of HealthWatch provides the educational backdrop to your marketing message. • HealthWatch promotes our medical partners delivering valuable information that pertains to different topics throughout the year, and at the same time is designed to generate new customers and increase business for our partners. • Impact your medical professional community (physician & pharmacy chains) by featuring them in HealthWatch messages. Remedy: 27 television stations covering approximately 40% of the country. Additionally our capabilities include digital, print, outdoor, radio, long form video, interactive events, promos, physician office digital TV network, hospital television network and pharmacy partners.
  16. 16. About EcoMedia At CBS EcoMedia, we harness the power of advertising and channel it into tangible social change. Through our turn-key EcoAd, WellnessAd, and EducationAd programs, advertisers have the uniquely powerful opportunity to link their marketing communications with important, measurable benefits in local communities – all within existing ad budgets. Advertiser Benefits Through our programs and the community projects that are supported, advertiser opportunities include: •Associate advertising impressions with meaningful benefits for people and communities •Access to EcoMedia Project Partners and community leaders •Participate in project ribbon-cutting ceremonies and press events •Extend campaign messaging and brand presence through: • PR • Social media • Project-oriented video vignettes •Align the advertising campaign with the community project through on-air support/TV elements, such as: • Program-based spot documenting the advertiser’s role in the project’s success
  17. 17. Value and Efficiency
  18. 18. ESTIMATES Emily Owens, M.D.
  19. 19. CW11 Weather Watch M-S 11:00pm HH RTG RA18-49 RA25-54 KSTW 0.9 0.7 0.7 ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF FRASIER MO-FRI 11:00P-11:30P ON KSTW IN NOV’11 L+SD. Local weather is now featured on KSTW every night at 11:00pm! Join meteorologist Paul Deanno as he highlights the evening’s daily forecast as your brand/message is showcased in a custom :90 second segment every night. Sponsorship Elements: • :05 Intro/Lead-in Billboard (SPONSOR mention – ex: Tonight’s CW11 Weather Watch is brought to you by SPONSOR) • :55 weather segment (SPONSOR LOGO appears in lower third corner of screen) • :30 sponsor commercial spot (directly follows weather segment) Total Investment: $3,500 Mon-Sun (7x per week) Mon-Sun, 11:00PM Daily This is a working proposal and subject to revision and approval of all parties. The concepts are the property of CBS Television and KSTW-TV. This cannot be used or copied without the express permission of KSTW-
  20. 20. Breaking Pointe Mondays 9:00PM – 10:00PM Season premiere: July 22, 2013 HH A25-54 W18-34 W18-49 W25-54 Breaking Pointe 0.9/2 0.7 0.6 0.8 1.0 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF BRKG POINTE-CW Thu 8:00p-9:00p IN LPJun/2012LS ON KSTW. The acclaimed reality series BREAKING POINTE returns for a second season. This critically-acclaimed docuseries rips back the curtain on the inner workings of the elite Salt Lake City ballet company, Ballet West. BREAKING POINTE obliterates the notion that ballet is a dated art form and shatters pre- conceived stereotypes about the men and women who give their lives to the world of ballet. Underneath the tights and tutus lie warriors who battle in a gritty world of extreme athleticism, focus and dedication while hunting for the unattainable…perfection. In this close-knit community, the dancers’ lives intertwine both inside and outside of the studio, often putting intense pressure on friendships and romance.
  21. 21. Whose Line Is It Anyway? Tuesdays 8:00PM & 8:30PM Series premiere: July 16, 2013 HH A18-49 A25-54 W18-49 W25-54 Whose Line Is It Anyway? 1.1/2 0.6 0.6 0.8 0.8 Rationale: ESTIMATE IS BASED ON THE ACTUAL 2 HH SHARE OF CW’S SUMMER 2012 REALITY OH SIT APPLIED TO JULY ‘12 TP HUT/PUT. DEMOS IN PROP TO OH SIT! IN OCT’12 LSD. Whose Line is it Anyway? is an improvisational comedy show with new host of the series – Aisha Tyler! The show consists of a panel of four performers Ryan Stiles, Wayne Brady, and Colin Mochrie, who had also appeared on the original UK show, are joined by a recurring cast member or a special guest as the fourth performer . They create characters, scenes and songs on the spot, in the style of short-form improvisation games, many taken from theatresports. Topics for the games are based on either audience suggestions or predetermined prompts from the host, Aisha Tyler. Tyler would set up a game and situation that the performers would improvise.
  22. 22. Perfect Score Tuesdays 9:00PM & 9:30PM Series premiere: July 16, 2013 HH A18-49 A25-54 W18-49 W25-54 Perfect Score 0.9/2 0.6 0.7 0.8 1.0 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF CW’S SUMMER 2012 REALITY BREAKING POINTE ON KSTW IN JUNE’12 LSD. PERFECT SCORE, hosted by fan-favorite actress Arielle Kebbel (“John Tucker Must Die,” “The Vampire Diaries”), puts a unique twist on dating game shows by not only giving players a chance to win a date, but also the opportunity to win cold hard cash -- IF they can successfully identify their perfect match. In each half-hour episode, two friends compete to see who can pick their ideal mate from a group of 12 prospective singles, after both the players and the contestants have taken compatibility tests. These tests are used to assign cash values to each possible match, and the player who selects the most compatible single – with the highest cash value – wins the cash prize and the date!
  23. 23. Capture Wednesdays 9:00PM-10:00PM Series premiere: July 31, 2013 HH A18-49 A25-54 W18-49 W25-54 The Hunt 0.9/2 0.6 1.0 0.8 1.0 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF CW’S SUMMER 2012 REALITY BREAKING POINTE ON KSTW IN JUNE’12 LSD. In this intense new wilderness competition, 12 teams of 2 will enter “The Arena,” a fenced-in enclosure in the middle of the wild, where they must live for one month and compete against each other for scarce resources. With $250,000 on the line, it’s a winner- take-all battle in which the teams must hunt each other down to survive.
  24. 24. Queen Latifah Fall 2013 Start date: September 16, 2013 Mon-Fri 10:00AM-11:00AM Mon-Fri 4:00PM-5:00PM HH A18-49 A25-54 W18-49 W25-54 4PM-5PM 2.0/5 0.6 0.7 0.9 1.1 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF NEW FEMALE HOSTED TALK SHOWS IN NOV’12 LSD APPLIED TO NOV’12 TP HUT/PUTS. (KATIE/KING MF 4P; RICKI/KCPQ MF 3P) The Queen Latifah Show – new to CW11! The Queen Latifah show will be executive produced by Queen Latifah and Hollywood power couple Will and Jada Pinkett Smith. The Queen Latifah Show will feature celebrity interviews, human interest stories, comedy, pop culture and musical performances. It is expected to showcase Queen Latifah’s talents, blending comedy and music into her hosting duties. HH A18-49 A25-54 W18-49 W25-54 10AM-11AM 1.4/5 0.4 0.5 0.6 0.8 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF NEW FEMALE HOSTED TALK SHOWS IN NOV’12 LSD APPLIED TO NOV’12 TP HUT/PUTS. (KATIE/KING MF 4P; RICKI/KCPQ MF 3P)
  25. 25. Bethenny Fall 2013 Start date: September 9, 2013 Mon-Fri 11:00AM-12:00PM Mon-Fri 5:00PM-6:00PM HH A25-54 W18-34 W18-49 W25-54 5PM-6PM 2.5/5 0.9 1.1 1.1 1.4 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF NEW FEMALE-HOSTED TALK SHOWS IN NOV ’12 LSD APPLIED TO NOV ’12 TP HUT/PUTS. (KATIE/KING MF 4P; RICKI/KCPQ MF 3P) Bethenny Frankel brings her distinctive voice and candid point of view to CW11! "Bethenny," the show, embodies Bethenny the woman; it is real, honest, informative and most of all, entertaining. Her show covers all the areas that women care about; love and relationships, beauty and fitness, celebrity and pop culture. Bethenny, "the queen of too much information," is the honest, un- filtered girlfriend who tells it like it is. When she doesn't have the answers she brings in experts who do, even her own psychologist will be on hand. HH A25-54 W18-34 W18-49 W25-54 11AM-12PM 1.4/5 0.5 0.7 0.6 0.8 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF NEW FEMALE-HOSTED TALK SHOWS IN NOV ’12 LSD APPLIED TO NOV ’12 TP HUT/PUTS. (KATIE/KING MF 4P; RICKI/KCPQ MF 3P)
  26. 26. The Middle Fall 2013 Start date: September 16, 2013 Mon-Fri 6:00PM-7:00PM HH A25-54 A18-49 W18-49 W25-54 6-7PM 1.1/2.2 1.0 0.7 1.0 1.4 RATIONALE: ESTIMATE IS BASED ON FEB13 "RULES OF ENGAGEMENT" HH SHR (2.2) APPLIED TO THE OCT12 AND NOV12 TP AVG. HUT. DEMOS IN PROPORTION TO OCT12 AND NOV12 TP. "THE MIDDLE" WILL BENEFIT FROM A "BETHENNY" LEAD-IN AND SHOULD HAVE A SIMILAR SUCCESS TO "RULES OF ENGAGEMENT". Frankie (Patricia Heaton) and her husband, Mike (Neil Flynn), have lived in Orson, Indiana, their whole lives. A man of few words (every one a zinger), Mike is a manager at the town quarry and Frankie is the third-best used car salesman (out of the three) at the local dealership. She may not be a high- powered career woman, but when it comes to her family, she'll go to just about any length. And with kids like these, she had better. There's Axl (Charlie McDermott), her semi-nudist teenage son conceived while under the influence of Guns N' Roses; Sue (Eden Sher), the awkward teenage daughter who fails at everything... but with the utmost of gusto; and their seven-year-old son Brick (Atticus Shaffer), whose best friend is his backpack. Sometimes it seems like everyone is trying to get to the top, or struggling not to hit bottom, but we think Frankie and her family will find a lot of love, and a lot of laughs, somewhere in The Middle.
  27. 27. OH SIT! Season premiere: April 15, 2013 Mondays 8:00PM-9:00PM HH A25-54 W18-34 W18-49 W25-54 OH SIT! 0.7/1 0.5 1.4 0.7 0.7 Rationale: OH SIT RETURNS TO THE CW IN APRIL’13. THE FINALE DOUBLED ITS HH RATING OVER THE PREMIERE. ESTIMATE IS BASED IN APRIL ‘12 LSD TP PERIOD HH RTG (0.7) APPLIED TO MAY ‘12 TP HUT/PUTS. DEMOS IN PROP TO OH SIT IN OCT’12 LSD. Hosted by actor/comedian Jamie Kennedy ("The Ghost Whisperer") and actress/television host Jessi Cruickshank ("MTV Live"), OH SIT! is a fun, high- stakes, high-octane musical chairs competition, in which 12 thrill-seeking daredevils race head to head through five physically demanding, obstacle course- style eliminations as they each compete to claim a chair, to the sounds of a live band. At the end of the hour, only one contestant will be left sitting triumphant to seize the cash prize.
  28. 28. Rachel Bilson leads a stellar ensemble cast in this fish-out-of-water comedic drama about small-town living, big city attitudes and complicated love triangles. It’s been nearly two years since Dr. Zoe Hart moved to BlueBell, Alabama, and shook up life in this small town. Now Zoe navigates between bad boy Wade Kinsella and good hearted George Tucker. Zoe’s love life is still a mess, and she’s not sure what the future holds in store for her, but we know it will be juicy and full of fun. HH A18-49 A25-54 W18-49 W25-54 Hart of Dixie 0.8/1 0.7 0.8 1.2 1.2 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF HART-DIXIE-CW Tue 8P IN LPFeb/2013LS ON KSTW ADJUSTED TO THE LPNov/2012ovs TP HUT LEVEL FROM Mon 8-9p. Hart of Dixie Mondays 8:00PM–9:00 PM Season Premiere: October 7, 2013
  29. 29. Beauty and the Beast Mondays 9:00PM–10:00 PM Season Premiere: October 7, 2013 HH A18-49 A25-54 W18-49 W25-54 Beauty and the Beast 1.1/1 0.9 1.0 1.4 1.2 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF BEAUTY&BST-CW Thu 9-10p IN LPNov/2012OVS ON KSTW ADJUSTED TO THE LPNov/2012OVS TP HUT LEVEL FROM MON 9-10p. Detective Catherine Chandler, shaken to the core over the fact that everything she thought she knew about her life has been a lie, is determined to get answers to the secrets that have been revealed about her family. Cat must also navigate her evolving relationship with handsome doctor Vincent Keller, who becomes a terrifying beast when enraged, unable to control his super-strength and heightened senses. Cat and Vincent continue to grapple with the desire to be a normal couple while trying to stay one step ahead of the mysterious organization known as Muirfield.
  30. 30. The Originals Tuesdays 8:00PM–9:00 PM Series Premiere: October 3, 2013 When Klaus Mikaelson, the original vampire-werewolf hybrid, receives a mysterious tip that a plot is brewing against him in New Orleans, he returns to the city his family helped build. Klaus’ questions lead him to a reunion with his diabolical former protégé, Marcel, a charismatic vampire who has total control over the human and supernatural inhabitants of New Orleans. Tensions between the town’s supernatural factions are nearing a breaking point as Marcel rules with absolute power. With the help of his brother Elijah, Klaus, vows to reclaim what was once his – the power, the city and his family. HH A18-49 A25-54 W18-49 W25-54 The Originals 2.2/4 2.0 1.4 2.6 1.9 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF VAMPIRE DRS-CW Thu/8p IN LPNov/2012OVS KSTW ADJUSTED TO THE LPNov/2012OVS TP HUT LEVEL FROM TUE 8-9p
  31. 31. Supernatural Tuesdays 9:00PM–10:00 PM Season Premiere: October 8, 2013 HH A18-49 A25-54 W18-49 W25-54 Supernatural 1.3/2 1.0 1.1 0.9 1.1 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF SUPERNATURAL-CW Wed 9-10p IN LPNov/2012OVS ON KSTW ADJUSTED TO THE LPNov/2012OVS TP HUT LEVEL FROM Tue 9-10p. The thrilling and terrifying journey of the Winchester brothers continues as SUPERNATURAL enters its ninth season. With the help of their protector, the fallen angel Castiel, Sam and Dean have faced everything from the yellow-eyed demon that killed their mother to vampires, ghosts, shapeshifters, angels and fallen gods. They even came face-to-face with Lucifer and the Four Horsemen in averting the Apocalypse. Despite their endless struggle and sacrifice to defeat the world’s monsters, they know that, come nightfall, something otherworldly — something supernatural — will claw its way out of the shadows.
  32. 32. Arrow Wednesdays 8:00PM-9:00PM Season Premiere: October 9, 2013 After a violent shipwreck, billionaire playboy Oliver Queen was missing and presumed dead for five years before being discovered alive on a remote island in the Pacific. He returned home to Starling City, bent on righting the wrongs of his family and fighting injustice. To do this, he creates the persona of Arrow – a vigilante – and allies himself with former military man John Diggle and computer science expert Felicity Smoak, while keeping his secret from those closest to him. HH A18-49 A25-54 W18-49 W25-54 Arrow 2.2/4 0.9 1.0 1.0 1.2 Rationale: ESTIMATE IS BASED ON ACTUAL PERFROMANCE OF ARROW-CW Wed 8-9p IN LPNov/2012OVS ON KSTW.
  33. 33. Tomorrow People Wednesdays 9:00PM –10:00PM Series Premiere: October 9, 2013 HH A18-49 A25-54 W18-49 W25-54 Tomorrow People 2.1/4 0.9 1.0 1.1 1.2 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF TOMORROW PEOPLE’S LEAD-IN (ARROW- CW Wed 8p) IN LPNov/2012 OVS ON KSTW ADJUSTED TO THE PNov/2012 OVS TP HUT LEVEL FROM Wed 9:00p- 10:00p Stephen Jameson was a “normal” teenager, until he began hearing voices and teleporting in his sleep, never knowing where he might wake up. In desperation, Stephen listens to one of the voices in his head, and it leads him to the Tomorrow People — John, Cara and Russell — and their astonishing abilities of telekinesis, teleportation and telepathic communication. Though he is one of them, Stephen is not willing to turn his back on his human family, and he sets out on his own path — a journey that could take him into the shadowy past or into an unknown future with THE TOMORROW PEOPLE.
  34. 34. The Vampire Diaries Thursdays 8:00PM–9:00 PM Season Premiere: October 3, 2013 HH A18-49 A25-54 W18-49 W25-54 The Vampire Diaries 2.1/4 1.9 1.3 2.4 1.7 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF VAMPIRE DRS-CW Thu 8:00P-9:00P IN LPNov/2012OVS ON KSTW. In the tumultuous fourth season of THE VAMPIRE DIARIES, the world of Mystic Falls was turned upside down when the beautiful and compassionate Elena Gilbert (Nina Dobrev) came face-to-face with her worst nightmare – life as a vampire. While Elena struggled to control her new powers and the overwhelming thirst for blood, the astonishing news that a cure for vampirism may actually exist reached Damon (Ian Somerhalder) and Stefan (Paul Wesley) Salvatore, the two vampire brothers who love her. Their search for the cure leads the brothers, along with Elena’s brother Jeremy (Steven R. McQueen) and her best friends Bonnie (Kat Graham) and Caroline (Candice Accola), to a horrifying confrontation with the ancient and all- powerful immortal, Silas, who has been entombed with the cure for more than 2,000 years.
  35. 35. Reign Thursdays 9:00PM –10:00PM Series Premiere: October 17, 2013 HH A18-49 A25-54 W18-49 W25-54 Reign 1.1/2 0.8 0.8 1.3 1.1 Rationale: ESTIMATE IS BASED ON THE ACTUAL TIME PERIOD PERFORMANCE OF BEAUTY & BST-CW Thu 9P IN LP/Nov/2012OVS ON KSTW. Hidden between the lines of the history books is the story of Mary Stuart, the young woman the world would come to know as Mary, Queen of Scots. Queen of Scotland since she was six days old, the teenage Mary is already a headstrong monarch - beautiful, passionate, and poised at the very beginning of her tumultuous rise to power. Arriving in France with four close friends as her ladies-in-waiting, Mary has been sent to secure Scotland’s strategic alliance by formalizing her arranged engagement to the French king's dashing son, Prince Francis
  36. 36. The Carrie Diaries Fridays 8:00PM – 9:00PM Season Premiere: October 25, 2013 HH A18-49 A25-54 W18-49 W25-54 The Carrie Diaries 1.0/2 0.5 0.5 0.7 0.8 Rationale: ESTIMATE IS BASED ON NOV’12 LSD TP HH SHARE (2) APPLIED TO NOV’12 LSD TP HUT/PUTS. DEMOS IN PROP TO CARRIE DIARIES ON KSTW IN MARCH’13 LSD. It’s the summer of 1985, and, for the first time, 17-year-old Carrie Bradshaw (AnnaSophia Robb) can call Manhattan home. After her boyfriend Sebastian (Austin Butler) and best friend Maggie (Katie Findlay) betrayed her, Carrie is happy to accept the offer to spend the summer living in the downtown loft apartment of her Interview magazine boss Larissa (Freema Agyeman). But as summer turns to fall and Carrie heads into her senior year, she and her friends and family discover that letting go of old loves and embracing new dreams comes with some tough new realities but also incredible new opportunities.
  37. 37. America’s Next Top Model Season premiere: August 2, 2013 Thursdays 8:00PM – 9:00PM HH A18-49 A25-54 W18-49 W25-54 ANTM 0.9/2 0.6 1.0 0.9 1.6 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF ANTM Fri 8P IN LPNov/2012OVS ON KSTW ADJUSTED TO THE LPNOV/2012OVS TP. Cycle 20 of AMERICA’S NEXT TOP MODEL hosted by Tyra Banks, returns with new prizes and new competition – men! The first-ever “Guys and Girls” edition will begin airing Summer 2013. Eight men and eight women will live under one roof and battle it out to earn the prestigious title of AMERICA’S NEXT TOP MODEL. This cycle will explore the similarities and differences that male and female models face in the pursuit of their careers, bringing on experts and celebrities to mentor and challenge them each week. There will be more than a little opportunity for rivalry, flirtation and romance.
  38. 38. CSI Miami Saturdays: 8:00PM –9:00 PM Sundays: 6:00PM-7:00PM The series follows Miami Cops/Scientists, identified as "Crime Scene Investigators", (instead of the actual title of "Crime Scene Investigation Bureau" (CSIB)) working for the Miami-Dade Police Department (MDPD) as they use physical evidence, similar to their Las Vegas counterparts, to solve grisly murders in this unusually graphic drama, set in the sunshine state. The series mixes deduction, gritty subject matter and character- driven drama just like CSI: Crime Scene Investigation. HH A18-49 A25-54 W18-49 W25-54 CSI: Miami 0.6/1 0.1 0.3 0.2 0.4 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF CSI MIAMI Sat 8:00p-9:00p IN LPNov/2012OVS ON KSTW.
  39. 39. Leverage Saturdays: 5:00PM –6:00 PM HH A18-49 A25-54 W18-49 W25-54 Leverage 0.5/1 0.4 0.4 0.5 0.5 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF LEVERAGE Sat 9:00p-10:00p IN LPNov/2012OVS ON KSTW. Leverage follows a five-person team: a thief, a grifter, a hacker, and a retrieval specialist, led by former insurance investigator Nathan Ford, who use their skills to fight corporate and governmental injustices inflicted on ordinary citizens.
  40. 40. Criminal Minds Sundays 7:00PM –8:00 PM HH A18-49 A25-54 W18-49 W25-54 Criminal Minds 0.5/1 0.4 0.4 0.5 0.5 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF CRIMINAL MINDS SUN 7:00p-8:00p IN LPNov/2012OVS ON KSTW. The series follows a team of profilers from the FBI's Behavioral Analysis Unit (BAU) based in Quantico, Virginia. The BAU is part of the FBI National Center for the Analysis of Violent Crime.[2] The show differs from many procedural dramas by focusing on profiling the criminal, rather than the crime itself.
  41. 41. The Closer Sundays 8:00PM-10:00 PM The LAPD has created a new division--- Priority Homicide---to deal with high-profile murders and incidents. However, the assistant chief gives the job to a former FBI interrogator (and former lover), Brenda Leigh Johnson, raising ire in Capt. Taylor, the man who thought he would be getting the job...and the second highest rank in the department. Brenda proves to be a contradiction in terms. She is socially absentminded at times; she has an addiction to junk food; her quirks can be annoying; and she can be a spitfire when the time calls for it. But, to the surprise of her team, she is also very adept, sharp, observant, and is a "closer"---someone who can get the confessions and the convictions. HH A18-49 A25-54 W18-49 W25-54 The Closer 1.3/2 0.2 0.3 0.1 0.5 Rationale: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF CLOSER Sun 8:00p-9:00p IN LPNov/2012OVS ON KSTW.
  42. 42. White Collar Saturdays: 9:00PM-10:00 PM Sundays: 5:00PM-6:00PM White Collar centers on the unlikely crime- solving partnership between Neal Caffrey (Matt Bomer), a charming con man turned consultant for the FBI, andPeter Burke (Tim DeKay), the Federal Agent charged with keeping him on the right side of the law. When Neal escaped from a maximum-security prison to find his long-lost love, Peter had to bring him to justice - for the second time. Rather than return to jail, Neal suggested an alternate plan: he would provide his criminal expertise to assist the Feds in catching other elusive criminals in exchange for his eventual freedom. Initially wary, Peter quickly found that Neal provided insight and intuition that couldn't be found on the right side of the law. HH A18-49 A25-54 W18-49 W25-54 White Collar 1.3/2 0.1 0.3 0.2 0.5 Rationale: ESTIMATE IS BASED ON THE ACTUAL LP/Nov2012 OVS Sun 9:00p-10:00p TIME PERIOD ON KSTW.