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KRCR Media Kit, 2010
- 1. KRCR News Channel 7 Media Kit 2010 For new advertisers
- 3. Build credibility
- 4. Increase salesMost importantly…. advertising builds a powerful brand.
- 7. Television Advertising The world’s top brands also know the secret to successful advertising…using television to communicate their message on the most consumed medium in the world. Television is the #1 medium
- 9. The largest audience
- 10. The ability to generate frequency
- 11. The most diverse demographicTelevision is the only medium to… Incorporate sight, sound, motion, and emotion
- 12. Television Advertising Television When comparing time spent and adults reached, television has the broadest daily reach among Adults 18+ with 90.2%. * **Source: TVB Media Comparisons Study 2008, Adults 18+
- 13. The Most Influential Comprehensive research showed that television is considered the most influential and authoritative medium by far. **Source: TVB Media Comparisons Study 2008, Adults 18+
- 15. Less Reach
- 16. Less FrequencyRadio is shrinking in relevance… iPhone, iTunes, Satellite Radio, Mp3s…radio shrinks as new technology emerges, whereas television viewing audiences have grown to the highest levels in history! **Source: Nielsen Research
- 18. Paid medium
- 19. ExpensiveNewspaper … The decline of the newspaper industry is well-known; advertisers pay expensive rates to reach a shrinking audience, and ad placement isn’t segmented by category…so your ad may run right next to your competitor! **Source: Nielsen Research
- 21. Expensive Cost-Per-Point
- 22. Fragmented reach**Source: Nielsen Research
- 23. Broadcast vs. Cable It takes the top 12 cable channels to equal the combined viewing power of the 6 broadcast networks. **Source: TVB, weekly combined ratings, national avg.
- 24. Why choose KRCR? Television is the #1, Broadcast is the #1, and KRCR is the #1 broadcast station in northern California. KRCR Ratings Prove It! Let’s review some of our rating highlights!
- 25. KRCR DOMINATES A25-54 Shasta County KRCR ratings are 815% higher than our competitors combined! Source: Nielsen Media Research ~ May 2010 Based on averages of all day-parts
- 26. KRCR DOMINATES A35+ Shasta County KRCR holds 78% of the evening news viewing audience Source: Nielsen Media Research ~ May 2010 Based on combined ratings, 5p-6:30p
- 27. KRCR DOMINATES A55+ Shasta County Ratings for our evening news are as much as 5 TIMES GREATER than that of our nearest competitor! Source: Nielsen Media Research ~ May 2010 Based on 5p and 5:30p News
- 28. KRCR DOMINATES A18-49 Shasta County Daybreak:87%of total local news audience 5p News :90%of total local news audience 5:30p News:93%of total local news audience Source: Nielsen Media Research ~ May 2010 Based on combined ratings for 6-7a