TurnTo On Trusted References For SNC 012309

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- The document discusses using social connections and recommendations from friends to influence online purchasing decisions. Specifically, it proposes connecting shoppers with friends who have relevant product experience at the moment information is needed. - This approach aims to activate the "receiver" by getting the shopper to reach out and request a recommendation from a trusted friend, rather than focusing on activating the "broadcaster" to advertise products. - The key is delivering recommendations and social connections in a contextual, permission-based way in response to the shopper's expressed purchase intent in order to influence consideration and drive higher conversion and loyalty.

Technology

Ecommerce Meets Social Networks: Trusted References A Different Approach to Driving On-line Referrals George Eberstadt CEO & Founder TurnTo Networks

In the “Social” Category, Ecommerce Has Been Very Focused on Ratings and Reviews ,[object Object],[object Object],[object Object],[object Object]

How do you get “the friend name” into the buying process?

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Hey everyone, I just got a vertalizer, and it’s the best thing ever! How do I get my happy customers to tell their friends? ?

Hey everyone, I just got a vertalizer, and it’s the best thing ever! Why are you bothering me with that? Not interested. Not again!?!? Oh, thanks. I was looking for something like that. Shill. ?

Hey everyone, Joe just got a vertalizer, and it’s the best thing ever!

Hey everyone, Joe just got a vertalizer, and it’s the best thing ever! Did you just use my name to advertise your product? WTF! I didn’t say you could do that!

Facebook Beacon ,[object Object],[object Object],[object Object],[object Object]

Beacon was a Beacon… to the Rest of Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Activating the Broadcaster” is Not Bad, It’s Just Hard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Context is King! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Advertising Dominates Because It Enables Response to Purchaser Intent

Permission Management ,[object Object],[object Object],[object Object],[object Object]

A Model for “Trusted Reference” Delivery Social permissions filter (i.e. who agrees to share what with whom) Raw customer data from merchant Data Authorized for With Sharing Friends Merchant Site Search Comparison Sites [Feed Readers] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content sites ,[object Object],[object Object]

“ Illuminate the Black Hole of Consideration” ,[object Object],[object Object]

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Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly) Session Description: 20 Tips to Improve Sales on your Ecommerce Site Speaker: Josh Levine, CXO and co-founder of Alexander Interactive Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers. He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.

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TurnTo On Trusted References For SNC 012309

1. Ecommerce Meets Social Networks: Trusted References A Different Approach to Driving On-line Referrals George Eberstadt CEO & Founder TurnTo Networks

4. Who is really most trusted? Friends

8. How do you get “the friend name” into the buying process?

10.

11. Hey everyone, I just got a vertalizer, and it’s the best thing ever! How do I get my happy customers to tell their friends? ?

12. Hey everyone, I just got a vertalizer, and it’s the best thing ever! Why are you bothering me with that? Not interested. Not again!?!? Oh, thanks. I was looking for something like that. Shill. ?

13. Hey everyone, I just got a vertalizer, and it’s the best thing ever! Why are you bothering me with that? Not interested. Not again!?!? Oh, thanks. I was looking for something like that. Shill. ?

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17. Hey everyone, Joe just got a vertalizer, and it’s the best thing ever!

18. Hey everyone, Joe just got a vertalizer, and it’s the best thing ever! Did you just use my name to advertise your product? WTF! I didn’t say you could do that!

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28. Search Advertising Dominates Because It Enables Response to Purchaser Intent

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TurnTo On Trusted References For SNC 012309

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