Turismo al tempo dei big data

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Ministero dei beni e delle attività culturali e del turismo - Laboratorio Turismo Digitale

This document discusses how big data from sources like digital transactions, social media, telecommunications, and open data can provide new insights for tourism. It notes that the amount of digital data will grow dramatically from 13 zettabytes in 2005 to over 34 zettabytes by 2020. For tourism, big data can be used to micro-segment tourists and better understand behaviors and flows. Examples show how data on arrivals and visits from countries like China and Germany to cities like Milan can be analyzed at a granular level over time. This detailed data made available through big data has implications for how destinations can generate a competitive advantage and tailor their policies, investments, and promotions.

Travel Health & Medicine Business

TURISMO AL TEMPO DEI BIG DATA
COLLECTIVESENSING
Euro BEINAT
Università di Salisburgo, Austria

TRANSAZIONI DIGITALI
SOCIAL MEDIA
INTERNET DELLE PERSONE
INTERNET DELLE COSE
OPEN DATA

.13 ZETTABYTES IN 2005
IL TEMPO DEI BIG DATA
34.6 ZETTABYTES IN 2020

Source: The Warp, 17 February 2011
2011-2012 : LA SVOLTA

DATA TEAM
CAMPAGNA DI OBAMA
IL TEMPO DEI BIG DATA

CHE IMPLICAZIONI PER IL TURISMO ?
POSSIAMO MICRO-SEGMENTARE E
INTERPRETARE IL FENOMENO CON I
NUOVI DATI ?
COME GENERARE UN VANTAGGIO
COMPETITIVO ?

BIG DATA MANAGEMENT
COPIA DIGITALE DELL’ ITALA
SOCIAL MEDIA
TRANSAZIONI
TELEFONIA
OPEN DATA
POLITICHE
INVESTIMENTI
PROMOZIONI
BIG DATA
MANAGEMENT
FLUSSI
COMPORTAMENTI
COLLETTIVI
SEGMENTI
© CS Research Foundation

PRESENZA DEI TURISTI
TUTTE LE NAZIONI
© CS Research Foundation

PRESENZA DEI TURISTI
CINA
© CS Research Foundation

PRESENZA DEI TURISTI
GERMANIA
© CS Research Foundation

PRESENZA DEI TURISTI
CINA E GERMANIA
© CS Research Foundation

MILANO
CINA E GERMANIA
2013
© CS Research Foundation

QUANTE DESTINAZIONI VISITANO?
2013
© CS Research Foundation

MIGLIAIA DI SEGMENTI
OGNUNO CON UN VALORE
DIVERSO PER IL TURISMO

QUANTO PESANO LE SINGOLE DESTINIAZIONI
NELL’ESPERIENZA COMPLESSIVA?
2013
© CS Research Foundation

ARRIVI TURISTICI
CINA E GERMANIA
MAGGIO – NOVEMBRE, 2013
© CS Research Foundation

ARRIVI E PARTENZE
MAGGIO – NOVEMBRE, 2013
ASIMMETRIA ARRIVI-PARTENZE
TURISTI CINESI
© CS Research Foundation

TURISTI A MILANO OGGI
DA DOVE ARRIVANO?
© CS Research Foundation

TURISTI A MILANO OGGI
100 TURSITI A MILANO OGGI: DOVE ERANO IERI?
© CS Research Foundation

DOVE SONO I TURISTI CHE SPENDONO DI PIU’
© CS Research Foundation

MILANO DI DOMANI
DOVE ANDRANNO I TURISTI CHE SONO OGGI IN CENTRO A MILANO?
© CS Research Foundation

COLLECTIVESENSING

Università di Salisburgo, Austria
Euro Beinat
Christopher Haupt
Bartosz Hawelka
Pavlos Kazakopoulos
Bernard Pimpl
Paolo Santoro
Iza Sitko
© CS Research Foundation
All rights reserved
Dati di telecomunicazioni:
Vodafone Italia
Social media:
Twitter, GNIP, Topsy
In collaborazione con:
THNK – Amsterdam School of
Creative Leadership
Design e visualizzazioni:
Tellart

Ecosistemi Digitali - Strategie, infrastrutture e strumenti digitali per il Turismo della Destinazione Italia Firenze, 2 dicembre 2016 http://ecosistemi.buytourismonline.com Interoperabilità e Big Data Euro Beinat Professore di Geoinformatica Università di Salisburgo http://ecosistemi.buytourismonline.com/i-risultati/ Il progresso tecnologico ha dato a una moltitudine di attori la possibilità di analizzare incredibili quantità di informazioni utili per la conoscenza di fenomeni e l’elaborazione di previsioni. Sono informazioni determinanti per i soggetti che hanno la responsabilità di definire strategie a sostegno della programmazione e della progettazione turistica, in funzione della creazione di valore per destinazioni e operatori. Diventa di fondamentale importanza quindi poter disporre di strumenti e metodi automatizzati per svolgere questo compito.

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Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.

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Exploring Heritage The Ultimate Cultural Tour in Palmer, Puerto Rico

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Turismo al tempo dei big data

1. TURISMO AL TEMPO DEI BIG DATA COLLECTIVESENSING Euro BEINAT Università di Salisburgo, Austria

2. TRANSAZIONI DIGITALI SOCIAL MEDIA INTERNET DELLE PERSONE INTERNET DELLE COSE OPEN DATA

4. .13 ZETTABYTES IN 2005 IL TEMPO DEI BIG DATA 34.6 ZETTABYTES IN 2020

5. Source: The Warp, 17 February 2011 2011-2012 : LA SVOLTA

6. IL TEMPO DEI BIG DATA

7. DATA TEAM CAMPAGNA DI OBAMA IL TEMPO DEI BIG DATA

8. IL TEMPO DEI BIG DATA

9. CHE IMPLICAZIONI PER IL TURISMO ? POSSIAMO MICRO-SEGMENTARE E INTERPRETARE IL FENOMENO CON I NUOVI DATI ? COME GENERARE UN VANTAGGIO COMPETITIVO ?

10. BIG DATA MANAGEMENT COPIA DIGITALE DELL’ ITALA SOCIAL MEDIA TRANSAZIONI TELEFONIA OPEN DATA POLITICHE INVESTIMENTI PROMOZIONI BIG DATA MANAGEMENT FLUSSI COMPORTAMENTI COLLETTIVI SEGMENTI © CS Research Foundation

18. MIGLIAIA DI SEGMENTI OGNUNO CON UN VALORE DIVERSO PER IL TURISMO

29. COLLECTIVESENSING Università di Salisburgo, Austria Euro Beinat Christopher Haupt Bartosz Hawelka Pavlos Kazakopoulos Bernard Pimpl Paolo Santoro Iza Sitko © CS Research Foundation All rights reserved Dati di telecomunicazioni: Vodafone Italia Social media: Twitter, GNIP, Topsy In collaborazione con: THNK – Amsterdam School of Creative Leadership Design e visualizzazioni: Tellart

30. ..

Turismo al tempo dei big data

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