SlideShare a Scribd company logo
Frankfurt, 7th of July 2015
Contact:
Sebastian Herzog
sebastian@lh-innovationhub.com
+49 151 5893 0459
What is the impact
of startups?
$
What is our
approach?
What is happening in our
industry?
Living in exponential times1
2
3
4
„DAS INTERNET IST FÜR UNS ALLE NEULAND“
Angela Merkel
POPULATION GROWTH FUELS DIGITAL DEVELOPMENT
0
1
2
3
4
5
6
7
8
9
Global
Population
(Billion)
Internet Users Global Population
2000 2010 2020
6%
23%
66%
3 Billion
New Minds
©PHD Ventures, Inc.
EXPONENTIAL EXAMPLE: COMPUTER CHIPS
20141956 2005
5 MB 128 MB 128 GB
$120,000 $99 $99
IBM 350 for RAMAC
X 1.000
X 30.000.000
THERE IS NO GUTT-FEELING FOR EXPONENTIAL GROWTH – 30
steps Exponential StepsLinear Paces
26 times around
the world
1.5 time around
the world
1.000km
1 time across
Germany
1km
1 1
2 2
3 4
4 8
5 16
6 32
7 64
8 128
9 256
10 512
11 1.024
12 2.048
13 4.096
14 8.192
15 16.384
16 32.768
17 65.536
18 131.072
19 262.144
20 524.288
21 1.048.576
22 2.097.152
23 4.194.304
24 8.388.608
25 16.777.216
26 33.554.432
27 67.108.864
28 134.217.728
29 268.435.456
30 536.870.912
31 1.073.741.824
YOUR MOST IMPORTANT INNOVATION PROJECT
HOW DO YOU REACT?
0.20% 0.40% 0.80% 1.60% 3.20%
6.40%
12.80%
25.60%
51.20%
102.40%
1 2 3 4 5 6 7 8 9 10 years
1% after 3 years?
Go, let´s put more
pressure on those
lazy innovation
guys.
Let´s kill it. Fail
early! Right?
Ok, 2 more
years.
Damn it. Enough
is enough. I don´t
throw good
money after bad
money!
Would you
have reached
that point?
target
THINGS CHANGE MORE RAPIDLY THAN EVER BEFORE
In 10 years, it´s
predicted that
40% of the
Future 500 companies
will no longer exist.
67years
15
years
Average lifespan of a company listed in
the S&P 500
1920
Today
Source: Richard Foster, Yale University
WHAT IS HAPPENING IN TRAVEL?
TRAVEL HAS NOT CHANGED FOR THE PAST 10 YEARS...
We are so
bored...
Such inefficiency
– it‘s a waste of
my time!
Highly intransparent information:
Where is the gate?
Will we pass by a pharmacy?!
Is there free space in the lounge?
...ALTHOUGH DIGITALISATION HAS CHANGED EVERYTHING
Inspiration Research Planning Traveling SharingBooking
Catalogue Guidebook Tips from
personal contacts
Travel agency ATB-ticket Tourist map Photo album
2005
2015
ALIENS ARE ENTERING OUR VERTICAL
TRAVEL + STARTUPS = BIG BUSINESS
88 billion €
36000M
€
11000
M€
8800M€
1600M
€
1400M€ 920M
€
880M
€
370M
€
640M
€
480M
€
150M
€
700M
€
6 billion €
<>
Digital Travel Applications Traditional Airline‘s Infrastructure
WHAT IS THE LUFTHANSA INNOVATION HUB DOING?
Re-thinking travel: disrupting an industry with startups
HOW DO WE OPERATE?
ACT & THINK
like startups
BUILD
startups
PARTNER
with startups
Examples of current activities
ACT & THINK
like startups
BUILD
startups
PARTNER
with startups
+49 157 359 839 14
hellomissioncontrol.com
Mission Control
hellomissioncontrol.com
Lufthansa API
developer.lufthansa.com
various
cooperation
testcases
Do you feel stressed while arranging all your travel needs?
Do you dream of a personal 24/7 assistance taking care of all
things travel?
Do you want immediate access to this service
even before downloading another travel app?
Ask yourself…
… then test us now!
Exclusive Access now!
SMS MCMVPCSS to 0157-35983914
Frankfurt, 7th of July 2015
Contact:
Sebastian Herzog
sebastian@lh-innovationhub.com
+49 151 5893 0459

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Re-thinking travel: disrupting an industry with startups

  • 1. Frankfurt, 7th of July 2015 Contact: Sebastian Herzog sebastian@lh-innovationhub.com +49 151 5893 0459
  • 2. What is the impact of startups? $ What is our approach? What is happening in our industry? Living in exponential times1 2 3 4
  • 3. „DAS INTERNET IST FÜR UNS ALLE NEULAND“ Angela Merkel
  • 4. POPULATION GROWTH FUELS DIGITAL DEVELOPMENT 0 1 2 3 4 5 6 7 8 9 Global Population (Billion) Internet Users Global Population 2000 2010 2020 6% 23% 66% 3 Billion New Minds ©PHD Ventures, Inc.
  • 5. EXPONENTIAL EXAMPLE: COMPUTER CHIPS 20141956 2005 5 MB 128 MB 128 GB $120,000 $99 $99 IBM 350 for RAMAC X 1.000 X 30.000.000
  • 6. THERE IS NO GUTT-FEELING FOR EXPONENTIAL GROWTH – 30 steps Exponential StepsLinear Paces 26 times around the world 1.5 time around the world 1.000km 1 time across Germany 1km 1 1 2 2 3 4 4 8 5 16 6 32 7 64 8 128 9 256 10 512 11 1.024 12 2.048 13 4.096 14 8.192 15 16.384 16 32.768 17 65.536 18 131.072 19 262.144 20 524.288 21 1.048.576 22 2.097.152 23 4.194.304 24 8.388.608 25 16.777.216 26 33.554.432 27 67.108.864 28 134.217.728 29 268.435.456 30 536.870.912 31 1.073.741.824
  • 7. YOUR MOST IMPORTANT INNOVATION PROJECT HOW DO YOU REACT? 0.20% 0.40% 0.80% 1.60% 3.20% 6.40% 12.80% 25.60% 51.20% 102.40% 1 2 3 4 5 6 7 8 9 10 years 1% after 3 years? Go, let´s put more pressure on those lazy innovation guys. Let´s kill it. Fail early! Right? Ok, 2 more years. Damn it. Enough is enough. I don´t throw good money after bad money! Would you have reached that point? target
  • 8. THINGS CHANGE MORE RAPIDLY THAN EVER BEFORE In 10 years, it´s predicted that 40% of the Future 500 companies will no longer exist. 67years 15 years Average lifespan of a company listed in the S&P 500 1920 Today Source: Richard Foster, Yale University
  • 9. WHAT IS HAPPENING IN TRAVEL?
  • 10. TRAVEL HAS NOT CHANGED FOR THE PAST 10 YEARS... We are so bored... Such inefficiency – it‘s a waste of my time! Highly intransparent information: Where is the gate? Will we pass by a pharmacy?! Is there free space in the lounge?
  • 11. ...ALTHOUGH DIGITALISATION HAS CHANGED EVERYTHING Inspiration Research Planning Traveling SharingBooking Catalogue Guidebook Tips from personal contacts Travel agency ATB-ticket Tourist map Photo album 2005 2015
  • 12. ALIENS ARE ENTERING OUR VERTICAL
  • 13. TRAVEL + STARTUPS = BIG BUSINESS 88 billion € 36000M € 11000 M€ 8800M€ 1600M € 1400M€ 920M € 880M € 370M € 640M € 480M € 150M € 700M € 6 billion € <> Digital Travel Applications Traditional Airline‘s Infrastructure
  • 14. WHAT IS THE LUFTHANSA INNOVATION HUB DOING?
  • 16. HOW DO WE OPERATE? ACT & THINK like startups BUILD startups PARTNER with startups
  • 17. Examples of current activities ACT & THINK like startups BUILD startups PARTNER with startups +49 157 359 839 14 hellomissioncontrol.com Mission Control hellomissioncontrol.com Lufthansa API developer.lufthansa.com various cooperation testcases
  • 18. Do you feel stressed while arranging all your travel needs? Do you dream of a personal 24/7 assistance taking care of all things travel? Do you want immediate access to this service even before downloading another travel app? Ask yourself…
  • 19. … then test us now! Exclusive Access now! SMS MCMVPCSS to 0157-35983914
  • 20. Frankfurt, 7th of July 2015 Contact: Sebastian Herzog sebastian@lh-innovationhub.com +49 151 5893 0459