TumblarianTalk at ALA Annual 2014
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This document summarizes a panel presentation on using Tumblr in libraries. The panelists discussed how they started Tumblr accounts for their libraries to engage users in new ways. Examples included posting local news and tying historical facts to current events to attract interest. The panelists also highlighted strategies like spotlighting interns' work and partnering with researchers to share content. They found Tumblr allowed them to take a less formal approach than other social media and build audiences around timely topics.
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TumblarianTalk at ALA Annual 2014
- 1. Panel Presenters: Katie Anderson, Reference and Instruction Librarian and Social Media Coordinator, Rutgers University katie.anderson@camden.rutgers.edu//rutgersprl.tumblr.com Rachel Dobkin, Coordinator of the Government Info/Docs Student Interest Group., (University of Wisconsin-Madison SLIS 2014) govinfosig@gmail.com//gov-info.tumblr.com Daniel Ransom, Librarian for Research and Electronic Resources, Holy Names University dsransom@gmail.com//thepinakes.tumblr.com Ian Stade, Online Communication Senior Librarian System Services, Hennepin County Library ICStade@hclib.org//hclib.tumblr.com Colleen Theisen, Outreach and Instruction Librarian for Special Collections & University Archives, University of Iowa colleen-theisen@uiowa.edu//uispeccoll.tumblr.com Molly Wetta, YA/Media Selector, Collection Development, Lawrence Public Library mwetta@lawrence.lib.ks.us//lawrencepubliclibrary.tumblr.com #TumblarianTalk—ALA Annual Conference June 30, 2014
- 2. The Beginning – finding our voice We started the Tumblr in March 2011. We posted this yearbook image of Sean Daley a.k.a. Slug of local hip hop group, Atmosphere. It was picked up by the local alternative newsweekly and tweeted by Slug himself, demonstrating we could be less formal than other HCL social channels.
- 3. Timely Topics - #mnmarriage Historical tidbits are shared that tie in directly with current events. This is a post about the first female Minneapolis Public Library director, who was also in two committed relationships with women. Shared when gay marriage passed in Minnesota.
- 4. Guest posts from Interns and Volunteers Stewart Van Cleve – a respected LGBTQ historian, intern at Special Collections, wrote a post on Minneapolis “drag kings” and “drag queens.” Spotlights the collection, empowers the intern or volunteer and gives them something to add to their résumé.
- 5. Partnerships with Researchers Penny Petersen, a long time Special Collections user and local historian, wrote an excellent history of the “tolerated prostitution” era in Minneapolis. She made a big discovery at HCL (above) that proved the city knowingly provided construction permits to bordellos.
- 7. 27% 10% 21% 7% 19% 2% 14% LIBRARY TYPE Public General Academic General Special Collections/Digital Library Advocacy High School Media Public Archive Public Children Public Teen
- 8. 0 10 20 30 40 50 60 70 80 90 Percentage by Type: Accepting Questions and Submissions Questions Submissions
- 9. 0 0.5 1 1.5 2 Public General Academic General Special Collections/Digital Public Children Public Teen Average Age by Type
- 10. 0 200 400 600 800 1000 Public General Academic General Special Collections/Digital Public Children Public Teen Average # of Posts
- 11. 0 10 20 30 40 50 60 70 80 90 Public General Academic General Special Collections/Digital Public Children Public Teen Average Posts per Day
- 12. gov-info.tumblr.com Rachel Dobkin ALA Las Vegas•June 30, 2014 these ain’t yer uncle’s gov docs… A Project of LIS-GISIG: The Gov Docs & Info Student Interest Group
- 13. Making Gov Docs… Cool! Exciting! SEXY!!! …Since 2012-is
- 14. EVERY Librarian is a Gov Info Librarian
- 15. Why Tumblr? To make friends & influence people. With a secret meta-mission!
- 16. Sources of Sources Feed me. ( via Reeder & ReadKit) • 17 Gov Info/Doc Librarian Blogs: FGI, Full Text Reports, Alan Zoellner, Steven Aftergood, beSpacific, etc. • 10 Gov News Sources: The Hill, Vox, Roll Call, Sunlight, Vox Populi, etc. • 40 Gov Library/Archive/Museum Blogs LOC, NLM, Smithsonian, NARA, POTUS Libraries • 60 Agencies • 20 gov & gov-focused tumblrs
- 17. gov-info blog blurb "Primary Sources of non-partisan, timely government docs, info, data, reference & resources… Bills, laws & hearings; medical & consumer health; census & demographics; funding & regulations; NASA & Science; SCOTUS & DOJ; FDA, FEC & FTC; COPPA, SOPA, Open Access, declassification & privacy; environment & climate; GIS & USDA; Smithsonian, FDLPs, LOC, NARA, POTUS libraries & NLM. Seasonal, topical, under the radar and in the news.
- 18. Gov Docs
- 22. services
- 28. mother’s day May the fourth
Editor's Notes
- Link to book, spotlight on SC documentary and Minneapolis History Collection (permits).
- Could do this about how student groups can use gov docs, b ecause that is the gisig’s ulimate intentionBut this is les about the student grouo more about how we look at gov info. But with five minutes about the blog. Using a new form of social media to implement a new paradym of gov do s. Different intension etc.
- You notice that I’m a bit odd-not cool.
- I’ll show you an example What is a gov doc?
- 4-5 week for heritage months Anniversaries Official days
- What the other blogs do
- Not know outside disipline Not regular geneology
- On the ref desk in class
- Native aids day
- And fun!
- Primary sources Fill in news articles with links to gov docs
- Tumblr up to the between teitter and facebook 4-5 week
- nasagasm