TU Delft has launched a pilot phase for its participation in iTunes U, aiming to provide open educational resources and enhance access to multimedia content from the university. The initiative was marked by extensive planning and collaboration with Apple, culminating in a successful launch on February 2, 2010. The project aims to encourage faculty participation and optimize workflows while addressing copyright issues and enhancing the university's multimedia publication policy.

1. TU Delft on iTunes U Courses on your iPod Joost Groot Kormelink, Education & Student Affairs Paul Suijker, TU Delft Library

2. Content A few words about TU Delft Motivation TU Delft for participation Situation at the start Pilot phase & planning Workflow Lessons learned Contact Discussions

3. A few words about TU Delft

4. TU Delft - characteristics Faculties: 8 Bachelor programmes: 14, Master programmes: 36 Total number of students: 16,000/ International students: 2,100 Scientific staff: 2,600 Number of PhD-theses: 250 Focal Research programs: Energy, Health, Infrastructures & Environment: ‘Challenge the future’

5. Voorbeelden Engineering Challenges

6. Motivation TU Delft for participation in iTunes U Strong commitment CvB Open Access including Open Educational Resources Considered as a next step after the launch of OpenCourseWare in 2007 International orientation TU Delft Large number of visitors of iT unes U worldwide Prestige Better use of existing material Irreversible trend worldwide Demand from students

7. OpenCourseWare “ TU Delft is dedicated to finding sustainable solutions for social problems. The university's core tasks include delivering know-how and building knowledge networks in an international context. OpenCourseWare is one of the means by which we are contributing to this mission. “ Jacob Fokkema, Former Rector Magnificus, initiator of the TU Delft OpenCourseWare project

8. Starting points Strong increase in the use of Collegerama and other technology for recording seminars, lecturers, etc. Open Access policy also for education Different channels in use for external multimedia publications (YouTube, collegerama.tudelft.nl, etc.) Multimediaportal under construction Professors asking for participation in iTunes U However, NO cooperate publication policy for multimedia. Screenshot www.collegerama.tudelft.nl ‘ Ad-random publication’

9. Pilot phase & Planning Preparation 2007: first internal request February 2009: application sent to Apple June 2009: first meeting with Apple September 2009: briefing Apple for Senior management Experts September 2009: approval CvB for pilot phase , joint launch with OU

10. Pilot phase & planning Implementation October 2009: project team in place (next slide) under the responsibility of the already existing steering group Multimedia October 2009: finalization project plan & provisional workflow for publication November 2009 – January 2010: selection of assets & workflow for publication December 2009: approval Board internal organization after pilot phase January 2010: approval steering group for launch on 2.2.2010 February 2, 2010: launch jointly with OU February 2010: finalization project pilot phase & hand over to standing organization

11. Project team pilot phase Library: workflow publication process and storage MMS: technical support (format/trailer) ICT: Server & installation of iTunes U at the campus Education and Student Affairs: project leader & support for the workflow (E-learning support unit) M&C: homepage TU Delft at iTunes U Selection of assets: co-production No internal communication/marketing allowed Two student assistants doing most of the workflow

12. Launch 2.2.2010 Three Categories Engineering Challenges Education Campus life (i.e. Delft Design Engineering Challenges) Press Statement ( http://tinyurl.com/y9a4bxe ) Bezoek iTunes U TU Delft ( http:// itunesu.tudelft.nl )

13. Portal iTunes U

14. Workflow Recording of the lecture Conversion to mp3/mp4-format, add trailers Add metadata Load assets into repository Create RSS-feeds

15. Current workflow Recording of the lecture (MMS - Multimedia Services) Conversion mp3/mp4-format (Educational Support/MMS) Add metadata (Educational Support/Library) Load assets into repository (Library) Editorial phase (Marketing) Create RSS-feeds (Library)

19. Preparation iTunes U TU Delft homepage on iTunes U Website structure Course pages + links to RSS feeds TU Delft Repository for multimedia assets Landing page op TU Delft website

27. Statistics *) Total Visits: 129.772 Download tracks: 44.658 February 2010 Visits: 14.913 per week Download data: 0,657 TB download (first week February) March 2010 Visits: 14.604 per week *) February 2 - March 14, 2010

28. Statistics Client software iTunes op PC of Mac: 91.8 % iPod: 1% iPhone: 7,2 % (Wi-Fi?)

29. Lessons learned Support from “College van Bestuur”: crucial Workflow and costs are manageable Side effect: more attention for copyright & requirements for multimedia iTunes U has been a trigger for our new multimedia publication policy Metadata is important Conclusions from downloads: too early

30. Next steps Create new video’s Engineering Challenges Campus Life Encourage teachers to publish “existing” material on iTunes U (4.000 hours in store) Encourage teachers to publish “new” material on iTunes U Work on optimize workflow Work on publication policy

31. Questions?