Food Delivery Challenges

1. On-Demand Delivery Platform

2. PEOPLE WANT ANYTHING
DELIVERED IN MINUTES
Food • Goods • You Name It

3. URBAN DELIVERIES SUCK
Lack of
quality
No
on-demand
experience
Can’t get
anything
fast

4. Anything
Instant
Quality
We are the ultimate
on-demand delivery platform

5. With a highly reliable
technology-driven marketplace

6. REACH ANY STORE FROM A TAP, 24/7

7. DISCOVER TRENDY CURATED PARTNERS

8. OR SIMPLY ORDER GOODS OUTSIDE OUR CATALOG

9. ENJOY A REAL-TIME AND SEAMLESS EXPERIENCE

10. marketplace
17,000 Customers
( PARIS ONLY )
500 Runners
250 Partners & any other non-partner Merchants
WE DELIVER IN 35 MINUTES ON AVERAGE

11. MARKETPLACE REVENUE MODEL
Customer Runner
Merchant-Partner
marketplace
10-25% COMMISSION
20% COMMISSION
2 OR 9% OF THE BASKET

12. UNIQUE TECHNOLOGICAL PLATFORM
Machine Learning • Predictive Models • Real-time ETA • Dynamic Pricing
Automatic Catalog Classification • Natural Language Processing • Search
Dispatch Optimisation • Yield Management • Optimised Routing System
Prepaid Cards Management System
API
Customer
Apps
API
P
AYMENT
L
OGISTIC
D
ATA
A
PPLICATIONS
Back-Office
Front-End
Runner
Apps
Third-Party
Apps

13. Our mission is to become a
real-time delivery commodity
for merchants and customers

14. 1,750
3,500
5,250
7,000
New Runner model
CUSTOMERS LOVE OUR SERVICE OVER TIME
COHORT OF ORDERS FOR CUSTOMERS WHO STICK TO THE SERVICE SINCE INCEPTION
Numbe
r
of
Orders
Feb 15 Mar 15 Apr 15
Jan 14 Feb 14 Mar 14 Apr 14 Jun 14 May 15 Jun 15 Jul 15
Hop Runner model
Sep 15
20%
monthly
growth
Word of
mouth
only

15. 1,000
2,000
3,000
4,000
Feb 14 Jul 14 Dec 14 May 15 Oct 15
CUSTOMER GROWTH THROUGH STRONG WORD OF MOUTH
CUSTOMERS WHO ORDERED AT LEAST ONCE
Referral
Only
Start Customer Acquisition
on Google and Facebook
(i.e., from €18 to €10 CAC )

16. 10
20
30
40
Dec 14 Apr 15 Jul 15 Oct 15
CUSTOMER’S LOYALTY IS AMAZING
% OF CUSTOMERS ORDERING MORE THAN ONCE PER MONTH
30% 30% 30%
31%

17. 0
40
80
120
160
Mar 15 Jun 15 Oct 15
OUR FLEET OF RUNNERS IS GROWING AND ACTIVE
RUNNERS WHO MADE AT LEAST ONE RUN A MONTH
Active Pro Runners (pay-per-task) Active Hop Runners (pay-per-tips only)
Automated
on-boarding
process starts
in November

18. €75,000
€150,000
€225,000
€300,000
Feb 15 Mar 15 Apr 15 May 15 Jun 15 Jul 15 Sep 15 Oct 15
Gross business volume is growing
Gross Merchant Volume (GMV) Total Service Fee Volume
€230K in
October

19. Oct 14 Jan 14 Apr 15 Aug 15 Oct 15
Orders With Retailers Commission
80%
10%
40%
60%
50%
30%
20%
0%
70%
% of Orders with merchant commission
90%
100%
Any Picking Release
+ Add lots of non-partner content

20. €29
€30
€30
€31
€32
Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15
Average Purchase Price
Average Purchase Price in €
€30
Purchase
Price

21. €3
€7
€10
€13
Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15
Average Service Fee
Average Service Fee in €

22. Our retailer commission keeps increasing
4.075
4.25
4.425
4.6
Jun 14 Sep 14 Dec 14 Mar 15 Jun 15 Sep 15
€4.40
retailer
commission
per order

23. Revenue & Gross Margin per Order
( Trend of the average gross margin per Order )
Avg revenue per order Gross margin per order
Mar 15
€4.64
May 15
€5.84
Oct 15
€4.15
€5.35
€4.06
€5.26

24. FOOD BUSINESS IS BOOSTING OUR DELIVERY PLATFORM
6
14
80
Restaurant Grocery Others
Orders breakdown

25. CUSTOMERS ALREADY USE OUR SERVICE AS A COMMODITY
16
15
69
Restaurant Only Restaurant & Retail Retail Only
Customer use breakdown

26. NETWORK EFFECT GAME PLAN
MORE DEMAND
MORE RUNNERS
MORE GEOGRAPHIC COVERAGE
FASTER PICKUPS
LESS RUNNER DOWNTIME
LOWER PRICES
MORE PARTNERS
Oct
Surge pricing
MORE RUNNERS
Nov
ROADMAP
Runner on-boarding
automation
Pay-per-hour minimum
guaranteed slots
Pre-orders
Advertising Delivery API release
Dec
MORE DEMAND MORE PARTNERS
2016 Feb
Lower price
for local orders

27. THE BEST ON-DEMAND DELIVERY TEAM
Serge Alleyne
Founder & CEO
Sold 2 tech companies
@Zong/Ebay & @Teads
12 ENTHUSIASTS
Bodo Ralambofiringa
Executive Assistant
Office Manager
Gets things done
Guillaume Boschini
CS Engineer
Ex-Engineer @Teads
Android, Front & Core Dev.
Thomas Devilder
Founding Team & COO
Ex-Manager @Teads
Marketing & Ops
Laurent Candillier
PhD
Ex-PhD @Teads
Data Scientist
David Boutin
CS Engineer
Ex-Engineer @Teads
Front & Back-end Dev.
Julien Hénot
CS Engineer
Ex-Engineer @Teads
iOS, Data & Back-end Dev.
Emilie Esnault
Content Manager
Community Manager
1st Employee
Theodore Mollinger
Managing Director UK
Ex-Investment Banker
Consultant Strategy
Josep Aliagas
Managing Director Spain
Serial Entrepreneur
Sales Rockstar
Jordi Aliagas
Marketing Spain
Serial Marketer
Creative Rockstar
Pierre Bonnaïs
Founding Team & CTO
Ex-Engineer @Skype
Scrum, iOS & Android Dev.

28. MARKET COMPETITION
Marketplace On-demand Anything Delivery API
Tok Tok Tok
Postmates (US)
Amazon Now (US)
Shutl (UK)
UberEATS (US/EU)
Instacart (US)
Deliveroo (EU)
Take Eat Easy (EU)
Foodora (EU)
Just Eat (EU)
Jinn (UK)
Quipup (UK)
L
OGISTIC
LEAD
GENERATOR

29. Sep 15 Lyon France
Sep 15 Lille France
Nov 15 Toulouse France
Jan 16 London UK
Jan 16 Barcelona Spain
Mar 16 Madrid Spain
Mar 16 Bordeaux France
Apr 16 Brussels Belgium
Apr 16 Milan Italy
SCALABLE MODEL • LAUNCH PLAN

30. FINANCIALS
2015 2016 2017 2018 2019
Headcount 8.1 14.4 16.0 16.0 16.0
Total Cities 2 20 30 30 30
CUSTOMER BASE 4,534 23,117 108,279 153,455.8
176,057.7
153,455.8
176,057.7
RUNNER BASE 135 1,244 6,070 8,882 8,882
Daily Orders 155 1,415 6,690 9,559 9,559
ORDERS 55,860 509,279 2,408,262 3,441,358 3,441,358
CITIES TOTAL COSTS 487,916 4,297,873 10,468,275 11,668,391 11,668,535
ORDER GROSS MARGIN 3.3 3.2 4.1 4.2 4.2
ORDER CONTRIBUTIVE MARGIN 2.5 2.0 3.6 4.0 4.0
TOTAL TRANSACTION 2,122,695 19,352,598 91,513,937 130,771,600 130,771,600
TOTAL REVENUES 359,391 3,273,121 15,433,887 22,006,022 22,006,022
TOTAL OPEX Excluding Salaries 587,371 3,859,651 9,728,611 10,854,944 10,854,944
TOTAL STAFF COSTS 602,984 1,359,102 1,760,857 1,760,857 1,760,857
TOTAL OPERATING EXPENSES 1,190,355 5,218,752 11,489,468 12,615,801 12,615,945
TOTAL NET RESULT -830,965 -1,945,632 3,944,420 9,390,222 9,390,078
% Profit / Revenue -231% -59% 26% 43% 43%
TOTAL CUMULATED NET RESULT -468,078 -1,922,884 -1,632,455 6,254,205 15,644,349

31. THANK YOU!
SERGE@TOKTOKTOK.COM