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Contents

     Blogging and Tweeting reminder

     Structure (updated CookBook in MyRMIT Studies)

     Your social media strategy – research, media, marketing

     Tools – in the tute we will properly explore the tools

     Source material

     Some projects


Jenny Weight, RMIT                                             17/03/2012
Structure




Jenny Weight, RMIT               17/03/2012
Structure




Jenny Weight, RMIT               17/03/2012
Structure




Jenny Weight, RMIT               17/03/2012
Structure




            Links to the other content sections


Jenny Weight, RMIT                                17/03/2012
Structure




Jenny Weight, RMIT               17/03/2012
Structure




Jenny Weight, RMIT               17/03/2012
Structure




Jenny Weight, RMIT               17/03/2012
Structure




Jenny Weight, RMIT               17/03/2012
Structure

 If the people in your community have the same attitude towards your issue (it is
 an external conflict), then you can have a simple linear, or perhaps a complex linear
 Structure and a Dorothy world.

 If many people in your community have a different point of view about the issue
  (an internal conflict), you will probably have some variety of complex linear structure.

 However, whatever linearity you design, given that its
 Published online, and its using social media, your project
 Will go translinear, whether you like it or not:




Jenny Weight, RMIT                                                           17/03/2012
Structure




Jenny Weight, RMIT               17/03/2012
Structure




Jenny Weight, RMIT               17/03/2012
Structure




Jenny Weight, RMIT        17/03/2012
Your social media strategy

        1. Social media as a research tool and media
           resource
        2. social media as a marketing tool




Jenny Weight, RMIT                                     17/03/2012
1. Social media as a research
   tool and media resource

        Twitter




Jenny Weight, RMIT        17/03/2012
1. Social media as a research
   tool and media resource
        FaceBook




Jenny Weight, RMIT        17/03/2012
1. Social media as a research
   tool and media resource
    Do you need to get permission to use FB or tweets in
    your doco?

     A grey area. My answer:

     Since there’s a recognised way to cite tweets, just
      cite them in your credits

     Since there’s no recognised way to cite comments
      on a FB wall, you have to ask permission.


Jenny Weight, RMIT                                      17/03/2012
2. social media as
                      a marketing tool




Jenny Weight, RMIT                        17/03/2012
Production Tools




Jenny Weight, RMIT                      17/03/2012
Production Tools




Jenny Weight, RMIT                      17/03/2012
Projects

         Smokescreen: underneath the haze by Rod Chapman
          http://transientspacesdoco.wordpress.com/Rod explores the way smokers
          feel about social ostracism.Machinima one

         The Gastown project http://www.gastownproject.com/

         Eighteen days in Egypt http://beta.18daysinegypt.com/ wonderful
          participatory project, as yet unfinished.

         Shutesbury Public Library http://exp.lore.com/post/19398799821/where-
          would-you-be-without-your-library-charming and their social media
          presence: http://www.mnspear.org/

         Ideas to blog about: ‘Hightlights from the i-Docs 2011 symposium’ http://i-
          docs.org/2012/03/06/2381/



Jenny Weight, RMIT                                                               17/03/2012

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Ts2012 lecture4

  • 1.
  • 2. Contents  Blogging and Tweeting reminder  Structure (updated CookBook in MyRMIT Studies)  Your social media strategy – research, media, marketing  Tools – in the tute we will properly explore the tools  Source material  Some projects Jenny Weight, RMIT 17/03/2012
  • 6. Structure Links to the other content sections Jenny Weight, RMIT 17/03/2012
  • 11. Structure If the people in your community have the same attitude towards your issue (it is an external conflict), then you can have a simple linear, or perhaps a complex linear Structure and a Dorothy world. If many people in your community have a different point of view about the issue (an internal conflict), you will probably have some variety of complex linear structure. However, whatever linearity you design, given that its Published online, and its using social media, your project Will go translinear, whether you like it or not: Jenny Weight, RMIT 17/03/2012
  • 15. Your social media strategy 1. Social media as a research tool and media resource 2. social media as a marketing tool Jenny Weight, RMIT 17/03/2012
  • 16. 1. Social media as a research tool and media resource Twitter Jenny Weight, RMIT 17/03/2012
  • 17. 1. Social media as a research tool and media resource FaceBook Jenny Weight, RMIT 17/03/2012
  • 18. 1. Social media as a research tool and media resource Do you need to get permission to use FB or tweets in your doco?  A grey area. My answer:  Since there’s a recognised way to cite tweets, just cite them in your credits  Since there’s no recognised way to cite comments on a FB wall, you have to ask permission. Jenny Weight, RMIT 17/03/2012
  • 19. 2. social media as a marketing tool Jenny Weight, RMIT 17/03/2012
  • 22. Projects  Smokescreen: underneath the haze by Rod Chapman http://transientspacesdoco.wordpress.com/Rod explores the way smokers feel about social ostracism.Machinima one  The Gastown project http://www.gastownproject.com/  Eighteen days in Egypt http://beta.18daysinegypt.com/ wonderful participatory project, as yet unfinished.  Shutesbury Public Library http://exp.lore.com/post/19398799821/where- would-you-be-without-your-library-charming and their social media presence: http://www.mnspear.org/  Ideas to blog about: ‘Hightlights from the i-Docs 2011 symposium’ http://i- docs.org/2012/03/06/2381/ Jenny Weight, RMIT 17/03/2012