Effects and complications of transparency. No secrets, no facts and no trust as main challenges for society and corporations. 7 guidelines for corporate communications. in English.
Slides for the International Conference "Eurasia 2.0: Post-Soviet Geopolitics and New Media", Uppsala, Sweden, Nov 3-4, 2014. http://www.ucrs.uu.se/eurasia_/
Basic principles and rules of public speaking including voice, language, structure, audience, time, place, q&a's, risks, etc., in Russian, by Anton Gumenskiy, www.blogberry.ru
What is transparency tyranny, how it changes communication environment, and how it can be used in PR and Corporate Communications. in Russian. by Anton Gumenskiy, www.blogberry.ru
Effects and complications of transparency. No secrets, no facts and no trust as main challenges for society and corporations. 7 guidelines for corporate communications. in English.
Slides for the International Conference "Eurasia 2.0: Post-Soviet Geopolitics and New Media", Uppsala, Sweden, Nov 3-4, 2014. http://www.ucrs.uu.se/eurasia_/
Basic principles and rules of public speaking including voice, language, structure, audience, time, place, q&a's, risks, etc., in Russian, by Anton Gumenskiy, www.blogberry.ru
What is transparency tyranny, how it changes communication environment, and how it can be used in PR and Corporate Communications. in Russian. by Anton Gumenskiy, www.blogberry.ru
PR vs Marketing, Mass Media vs PR, PR basics, elements and features. Storytelling, Infographics, Targeting and Audience Research in a Nutshell. in Russian.
This document outlines the topics that will be covered in a course on media and power in the digital age. The 10 chapters will address: 1) political communication theory and methods, 2) the evolution of media and its role in politics, 3) the rise of audience peers and interaction strategies, 4) media's impact on identity and society, 5) media and culture, 6) contemporary political discourse, 7) new digital genres and formats, 8) digital governance theories, 9) how virtual worlds impact reality, and 10) future technologies and their effects on politics and society. Essential and other recommended reading are also provided. Students will complete writing assignments, including a Wikipedia article and research proposal.
This document is a photo album from 1944 by Karl Hoeker. The photo album was published in Moscow in 2013, nearly 70 years after it was originally created by Karl Hoeker in 1944. It provides a historical photographic collection from 1944.
3 scenarios for Corporate Culture development - Stronghold, School of Life and Free Archers - provide guidelines and behaviour models for task setting and change management. by Anton Gumenskiy, in Russian.
Basic principles of corporate communications applicable both on and off line. Consistency, feedback, cooperation, etc. plus MAIM (Media, Audience, Idea, Message) Communication Model ((c) Anton Gumenskiy, 2010). Supposed to be updated regularly. In Russian.
Media Convergence, Localization, Big Data, Vizualization and other Media Technologies + Gloss, Service, and Crowdsourcing as PR Strategies. in Russian. by Anton Gumenskiy, www.blogberry.ru
Basic pinciples and rules of information visualization. Four criteria of good infographic for paper, video and Internet: clear, rich content, beautiful, and emotional. A Layer Cake communication strategy. in Russian.
Glossy, Service and Cooperation are the main PR strategies for B2B and B2C markets. The difference is the target audience involvement extent, from minimal within Glossy strategy to maximal within Cooperation. by Anton Gumenskiy, 2014
Why Consumers Kill Subscriptions Research 2011Anton Gumenskiy
Why consumers unsubscribe, block and filter online marketing communications and how they do it technically? USA market online research, 2011. PowerPointed by Anton Gumenskiy
Electrolux 4 Archetypes Case Study_Anton Gumenskiy 2006Anton Gumenskiy
Case Study of Electrolux Consumer Innovation Program of 2004. Catherine, Anna, Monica and Maria are the 4 Consumer Archetypes and Target Audiences, distilled from a massive ethnographic research data.
The Communication Metamodel elements are Media, Audience, Idea and Message. Features: all elements are mutually dependant; Audience is not divided into Source and Recipient; the Metamodel is neither linear, nor circular.
PR vs Marketing, Mass Media vs PR, PR basics, elements and features. Storytelling, Infographics, Targeting and Audience Research in a Nutshell. in Russian.
This document outlines the topics that will be covered in a course on media and power in the digital age. The 10 chapters will address: 1) political communication theory and methods, 2) the evolution of media and its role in politics, 3) the rise of audience peers and interaction strategies, 4) media's impact on identity and society, 5) media and culture, 6) contemporary political discourse, 7) new digital genres and formats, 8) digital governance theories, 9) how virtual worlds impact reality, and 10) future technologies and their effects on politics and society. Essential and other recommended reading are also provided. Students will complete writing assignments, including a Wikipedia article and research proposal.
This document is a photo album from 1944 by Karl Hoeker. The photo album was published in Moscow in 2013, nearly 70 years after it was originally created by Karl Hoeker in 1944. It provides a historical photographic collection from 1944.
3 scenarios for Corporate Culture development - Stronghold, School of Life and Free Archers - provide guidelines and behaviour models for task setting and change management. by Anton Gumenskiy, in Russian.
Basic principles of corporate communications applicable both on and off line. Consistency, feedback, cooperation, etc. plus MAIM (Media, Audience, Idea, Message) Communication Model ((c) Anton Gumenskiy, 2010). Supposed to be updated regularly. In Russian.
Media Convergence, Localization, Big Data, Vizualization and other Media Technologies + Gloss, Service, and Crowdsourcing as PR Strategies. in Russian. by Anton Gumenskiy, www.blogberry.ru
Basic pinciples and rules of information visualization. Four criteria of good infographic for paper, video and Internet: clear, rich content, beautiful, and emotional. A Layer Cake communication strategy. in Russian.
Glossy, Service and Cooperation are the main PR strategies for B2B and B2C markets. The difference is the target audience involvement extent, from minimal within Glossy strategy to maximal within Cooperation. by Anton Gumenskiy, 2014
Why Consumers Kill Subscriptions Research 2011Anton Gumenskiy
Why consumers unsubscribe, block and filter online marketing communications and how they do it technically? USA market online research, 2011. PowerPointed by Anton Gumenskiy
Electrolux 4 Archetypes Case Study_Anton Gumenskiy 2006Anton Gumenskiy
Case Study of Electrolux Consumer Innovation Program of 2004. Catherine, Anna, Monica and Maria are the 4 Consumer Archetypes and Target Audiences, distilled from a massive ethnographic research data.
The Communication Metamodel elements are Media, Audience, Idea and Message. Features: all elements are mutually dependant; Audience is not divided into Source and Recipient; the Metamodel is neither linear, nor circular.
3. Хронология
• Мон Ами. 13 марта 2013
• Прощайте, Михаил. 4 февр. 2014
• Стена плача. 6 февр. 2014
• Жди меня! 17 марта 2014
P.S. Чуєш… Ти чекай мене! 15 марта 2014
Ромпей запросился 19 марта 2014
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12. Наблюдения
1. Троллинг выходит за пределы
Интернета
2. Становится обычной практикой,
приемлемой и поддерживаемой
манерой общения с оппонентами
3. Анонимность не обязательна
13. Последствия
1. Проблема не решается
2. Собеседники дискредитируются
3. Диалог разрушается
4. Аудитория радикализируется
5. Троллинг самовоспроизводится
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24. 1. Троллинг – проявление
общего пренебрежения
границами и правилами в
международных отношениях?
2. Наша собственная реакция
на дипло-троллинг?
3. Реакция МИДа?
(http://www.kommersant.ru/doc/2467119)