On Feb. 17th, 2011 the CES-EUC first EU Info-day 'Bringing the European Union closer: the EU Centre opens in St. Petersburg' was held at the European University at St. Petersburg. Michael Webb, the Deputy Head of the EU Delegation to Russia, and Maria Nozhenko, the Head of the CES-EUC, delivered their speeches on the activities of the newly established Centre and the EU-Russia relations in general.
The photo-presentation is prepared by Anna Dekalchuk, the Project Administrator of the Centre.
Вендорозамещение на 100%: инфраструктура, телеком и все-все-всеКРОК
Семинар «Вендорозамещение на 100%: инфраструктура, телеком и все-все-все» http://www.croc.ru/action/detail/50595/
Презентация Олега Кравченко, заместителя генерального директора
The document is a proposal from The Dream Weaver Development Team for a website presentation for a coffee cafe in Bucktown. The proposed website would provide information about the neighborhood including shops, restaurants, art galleries and nightlife. It would also promote the coffee cafe and help it become well known. The website design would use trendy brown and green colors and resemble a table. Images on the homepage would showcase the cafe's coffees, pastries, and space for relaxing or working. The website would contain pertinent information like the address, hours, menu and specials. It would serve as a marketing and information tool for both current and potential customers.
The document discusses branding for a coffee shop called Coffee Spot Cafe. It focuses on developing a logo and tagline that will represent the brand. The logo and tagline should convey the cafe's focus on high-quality coffee and a relaxed atmosphere.
PR vs Marketing, Mass Media vs PR, PR basics, elements and features. Storytelling, Infographics, Targeting and Audience Research in a Nutshell. in Russian.
On Feb. 17th, 2011 the CES-EUC first EU Info-day 'Bringing the European Union closer: the EU Centre opens in St. Petersburg' was held at the European University at St. Petersburg. Michael Webb, the Deputy Head of the EU Delegation to Russia, and Maria Nozhenko, the Head of the CES-EUC, delivered their speeches on the activities of the newly established Centre and the EU-Russia relations in general.
The photo-presentation is prepared by Anna Dekalchuk, the Project Administrator of the Centre.
Вендорозамещение на 100%: инфраструктура, телеком и все-все-всеКРОК
Семинар «Вендорозамещение на 100%: инфраструктура, телеком и все-все-все» http://www.croc.ru/action/detail/50595/
Презентация Олега Кравченко, заместителя генерального директора
The document is a proposal from The Dream Weaver Development Team for a website presentation for a coffee cafe in Bucktown. The proposed website would provide information about the neighborhood including shops, restaurants, art galleries and nightlife. It would also promote the coffee cafe and help it become well known. The website design would use trendy brown and green colors and resemble a table. Images on the homepage would showcase the cafe's coffees, pastries, and space for relaxing or working. The website would contain pertinent information like the address, hours, menu and specials. It would serve as a marketing and information tool for both current and potential customers.
The document discusses branding for a coffee shop called Coffee Spot Cafe. It focuses on developing a logo and tagline that will represent the brand. The logo and tagline should convey the cafe's focus on high-quality coffee and a relaxed atmosphere.
PR vs Marketing, Mass Media vs PR, PR basics, elements and features. Storytelling, Infographics, Targeting and Audience Research in a Nutshell. in Russian.
This document outlines the topics that will be covered in a course on media and power in the digital age. The 10 chapters will address: 1) political communication theory and methods, 2) the evolution of media and its role in politics, 3) the rise of audience peers and interaction strategies, 4) media's impact on identity and society, 5) media and culture, 6) contemporary political discourse, 7) new digital genres and formats, 8) digital governance theories, 9) how virtual worlds impact reality, and 10) future technologies and their effects on politics and society. Essential and other recommended reading are also provided. Students will complete writing assignments, including a Wikipedia article and research proposal.
Slides for the International Conference "Eurasia 2.0: Post-Soviet Geopolitics and New Media", Uppsala, Sweden, Nov 3-4, 2014. http://www.ucrs.uu.se/eurasia_/
This document is a photo album from 1944 by Karl Hoeker. The photo album was published in Moscow in 2013, nearly 70 years after it was originally created by Karl Hoeker in 1944. It provides a historical photographic collection from 1944.
Effects and complications of transparency. No secrets, no facts and no trust as main challenges for society and corporations. 7 guidelines for corporate communications. in English.
3 scenarios for Corporate Culture development - Stronghold, School of Life and Free Archers - provide guidelines and behaviour models for task setting and change management. by Anton Gumenskiy, in Russian.
Basic principles of corporate communications applicable both on and off line. Consistency, feedback, cooperation, etc. plus MAIM (Media, Audience, Idea, Message) Communication Model ((c) Anton Gumenskiy, 2010). Supposed to be updated regularly. In Russian.
Basic principles and rules of public speaking including voice, language, structure, audience, time, place, q&a's, risks, etc., in Russian, by Anton Gumenskiy, www.blogberry.ru
Media Convergence, Localization, Big Data, Vizualization and other Media Technologies + Gloss, Service, and Crowdsourcing as PR Strategies. in Russian. by Anton Gumenskiy, www.blogberry.ru
What is transparency tyranny, how it changes communication environment, and how it can be used in PR and Corporate Communications. in Russian. by Anton Gumenskiy, www.blogberry.ru
Basic pinciples and rules of information visualization. Four criteria of good infographic for paper, video and Internet: clear, rich content, beautiful, and emotional. A Layer Cake communication strategy. in Russian.
Glossy, Service and Cooperation are the main PR strategies for B2B and B2C markets. The difference is the target audience involvement extent, from minimal within Glossy strategy to maximal within Cooperation. by Anton Gumenskiy, 2014
Why Consumers Kill Subscriptions Research 2011Anton Gumenskiy
Why consumers unsubscribe, block and filter online marketing communications and how they do it technically? USA market online research, 2011. PowerPointed by Anton Gumenskiy
This document outlines the topics that will be covered in a course on media and power in the digital age. The 10 chapters will address: 1) political communication theory and methods, 2) the evolution of media and its role in politics, 3) the rise of audience peers and interaction strategies, 4) media's impact on identity and society, 5) media and culture, 6) contemporary political discourse, 7) new digital genres and formats, 8) digital governance theories, 9) how virtual worlds impact reality, and 10) future technologies and their effects on politics and society. Essential and other recommended reading are also provided. Students will complete writing assignments, including a Wikipedia article and research proposal.
Slides for the International Conference "Eurasia 2.0: Post-Soviet Geopolitics and New Media", Uppsala, Sweden, Nov 3-4, 2014. http://www.ucrs.uu.se/eurasia_/
This document is a photo album from 1944 by Karl Hoeker. The photo album was published in Moscow in 2013, nearly 70 years after it was originally created by Karl Hoeker in 1944. It provides a historical photographic collection from 1944.
Effects and complications of transparency. No secrets, no facts and no trust as main challenges for society and corporations. 7 guidelines for corporate communications. in English.
3 scenarios for Corporate Culture development - Stronghold, School of Life and Free Archers - provide guidelines and behaviour models for task setting and change management. by Anton Gumenskiy, in Russian.
Basic principles of corporate communications applicable both on and off line. Consistency, feedback, cooperation, etc. plus MAIM (Media, Audience, Idea, Message) Communication Model ((c) Anton Gumenskiy, 2010). Supposed to be updated regularly. In Russian.
Basic principles and rules of public speaking including voice, language, structure, audience, time, place, q&a's, risks, etc., in Russian, by Anton Gumenskiy, www.blogberry.ru
Media Convergence, Localization, Big Data, Vizualization and other Media Technologies + Gloss, Service, and Crowdsourcing as PR Strategies. in Russian. by Anton Gumenskiy, www.blogberry.ru
What is transparency tyranny, how it changes communication environment, and how it can be used in PR and Corporate Communications. in Russian. by Anton Gumenskiy, www.blogberry.ru
Basic pinciples and rules of information visualization. Four criteria of good infographic for paper, video and Internet: clear, rich content, beautiful, and emotional. A Layer Cake communication strategy. in Russian.
Glossy, Service and Cooperation are the main PR strategies for B2B and B2C markets. The difference is the target audience involvement extent, from minimal within Glossy strategy to maximal within Cooperation. by Anton Gumenskiy, 2014
Why Consumers Kill Subscriptions Research 2011Anton Gumenskiy
Why consumers unsubscribe, block and filter online marketing communications and how they do it technically? USA market online research, 2011. PowerPointed by Anton Gumenskiy
2. Кофе с мороженым для
дипломатов
Антон Гуменский
МГИМО, декабрь 2014
3. Утечки и оговорки
• Расмуссен и Путин, 2002
• Сикорский: встреча Путина и Туска о разделе Украины, 2008
• Меркель с Обамой о Путине, март 2014
• Баррозу и Путин, «Киев за 2 недели», май, 2014
• Лавров о Керри и Обаме, ноябрь 2014
4.
5.
6.
7.
8.
9.
10. Причины
• Обращение к широкой аудитории. Аудитория – союзник,
поддержка, свидетель, способ оправдать свои действия
• Активное использование новых медиа. Новые медиа
растворяются в окружающей среде, становятся
незаметными, неопасными, естественными