Realities are becoming more complex and multilayered as the physical and virtual worlds blend together. As people start to feel fatigue from excessive screen time, there is demand for richer experiences that combine real life and digital elements. Stories are becoming more immersive and pervasive, extending from screens into the physical world through location-based experiences, augmented reality, and persistent narrative worlds that continue even when not actively engaged. This allows for positive societal impacts and more cohesive cross-platform storytelling.

1. Real is a platform too !

2. The way it was :

3. real
/
fiction

4. real=true-physical-facts
/
fiction=false-virtual-imagination

5. The way it is now:

6. real
=
physical + virtual + fiction + facts + imagination

7. Reality
is becoming a
multilayered time experience …

8. …materializing
both online and IRL.

9. But signs of screen fatigue
are showing.

10. We start craving
fuller experiences.

12. Life online
can also be very lonely.

13. The innovation of loneliness
by Shimi Cohen / Shenkar College of Engineering & Design

15. So ?

16. Mixing real life and screens…

17. …is a great opportunity for
enriched story worlds.

18. The deep trend is towards
stories as pervasive and
permanent story worlds.

19. The future of storytelling
by Kim Gaskins / LATITUDE

20. Stories Come Out Of The
Screen, Into The Physical
World!
We've seen plenty of cohesive cross-
platform narratives, but where can
you go from there? The "real
world"—that's where.

21. Stories Will Be Told 24/7!
As we develop deeper relationships and
greater interactivity with characters, it's
only natural to think of them as having
lives of their own—lives that exist in
some parallel universe, and go on even
when we're not tuning in.

22. Stories Will Make The World
A Better Place!
As stories extend further into the real
world, so will their potential to create
positive change for both individuals and
society. That might mean living a
healthier life, supporting important
causes, or something else.

23. A few examples:

24. UGC data as metastory :

25. SHADOW
http://
www.discovershadow.com/

26. Flashmob as an entry point:

28. Geolocalised experience

29. Cinemacity

31. Treasure hunt

32. Ghost buffalo through Paris
for the Museum of Quai Branly

35. Conclusion:

36. Simple,playful,poetic interaction
can create
an engaging story experience.

37. Merci.
!
@michelreilhac