The document introduces the concept of tribal marketing and discusses its potential benefits for brands. Tribal marketing focuses on identifying and nurturing consumer tribes - groups united by a shared passion. Members of tribes derive their identity and sense of belonging from their connection to the tribe's preferred brand. This loyalty can result in increased sales, advocacy, and profits for brands that authentically engage tribes. While risks exist, tribal marketing worked well for Saturn automobiles whose customer satisfaction and loyalty significantly outpaced competitors. The document concludes by noting Accelteon Partners can help brands develop and apply tribal marketing strategies.
Integrated Marketing Communications/ IMC Plan for studentsManju Princy
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
April 2003
Toyota Prius; Marketing Communications Plan
Executive Summary
Full service agency “Oakly & Oakley” has been asked to prepare a three-year communications plan for
the Toyota Prius, which is to be launched in the UK. Market analysis identified the target market, which
consists of two groups: private and corporate buyers. Next to the demographic profile, three different
psychographic profiles amongst the private buyer and their media usage have been identified.
Consequently a communications strategy that makes use of these media has been created. The
strategy will use PR, Advertising, direct mail and Personal Selling. TV, Print, Outdoor and the Internet
will be the main media. The Creative strategy is designed to emphasize the unique selling points of the
Prius and weaken the target markets objections. The budget has been allocated, however it is
suggested to change the allocation from £3m yearly to £4m, £3m, £2m in the course of the three
years. The majority of the budget will be spent on TV and print advertising.
The purpose of this study was to understand the- To study the challenges in b2b marketing, to study the importance of personal selling as compared to other channel in b2b, to study the impact of advertising in b2b marketing.
This report is solely based upon the existing studies, reports on the same topic.
Objectives
1.) To explore differences between B2C & B2B marketing.
2.) To analyse impact of advertising in B2B marketing.
3.) To explore the importance of personal selling in B2B marketing as compared to B2C
marketing.
Integrated Marketing Communications/ IMC Plan for studentsManju Princy
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
April 2003
Toyota Prius; Marketing Communications Plan
Executive Summary
Full service agency “Oakly & Oakley” has been asked to prepare a three-year communications plan for
the Toyota Prius, which is to be launched in the UK. Market analysis identified the target market, which
consists of two groups: private and corporate buyers. Next to the demographic profile, three different
psychographic profiles amongst the private buyer and their media usage have been identified.
Consequently a communications strategy that makes use of these media has been created. The
strategy will use PR, Advertising, direct mail and Personal Selling. TV, Print, Outdoor and the Internet
will be the main media. The Creative strategy is designed to emphasize the unique selling points of the
Prius and weaken the target markets objections. The budget has been allocated, however it is
suggested to change the allocation from £3m yearly to £4m, £3m, £2m in the course of the three
years. The majority of the budget will be spent on TV and print advertising.
The purpose of this study was to understand the- To study the challenges in b2b marketing, to study the importance of personal selling as compared to other channel in b2b, to study the impact of advertising in b2b marketing.
This report is solely based upon the existing studies, reports on the same topic.
Objectives
1.) To explore differences between B2C & B2B marketing.
2.) To analyse impact of advertising in B2B marketing.
3.) To explore the importance of personal selling in B2B marketing as compared to B2C
marketing.
Integrated Marketing Communication Plan for Folli Follie Spyros Langkos
As Gabrielle Coco Chanel once mentioned: “Luxury is a necessity that begins where necessity ends”
This study concentrates on the integrated marketing communications plan of the Greek company Folli Follie (personal luxury products retailer) and how it is implemented across international culture: the expansion in China.
This report was created to point out the mixed marketing communications plan for Folli Follie, in order to strengthen the FF Group reputation and motivate the end-user confidence.
Key factors for this communication are International Culture and Access to Global Market. We choose to focus on these two topics, because international employees and customers need more guidelines on these specifics.
International Culture: raise awareness upon cultural differences and increase diversification rates.
Access to Global Market: to expand the awareness of the impact of the Global Environment in new emerging markets.
The guidelines include:
- Branding: create & use consistent message and image
- Efficiency: create re-usable content & high impact channels,such as a multimedia website and social media
- Data metrics: plan activity measurements & future decision making data.
The Goals of this plan form from three levels:
1) Strengthen the reputation of Folli Follie
2) Attract new customers and enhance satisfaction
3) Create engagement and positive industry buzz (word of mouth)
The purpose of this plan is to support the practices, policies and the action plan of the Folly Follies Group and relate them with the business goals and vision, in order to raise awareness, loyalty and customer relationship.
This report strongly recommends the enhance of the company’s recent global campaign theme “ What are you crazy for? ”, based on the results of the situation analysis.
The primary targets of this communications are the Chinese youth, the international employees of the group and the Chinese post-modern woman & man. Secondary targets are China’s major cities, fashion shows, local agencies.We have investigated the possible launch of the Folli Follie in China, where we will try to combine the Folli Follie’s “way of doing” with the local Chinese market.
Our mission therefore, is to successfully introduce the brand, while paying attention to the Chinese needs and expectations.
History and achievements of the company:
Folli Follie is a Greek company which designs, manufactures and distributes jewelry, watches and fashion accessories. The company offers assortments in fashion accessories such as handbags, small leather goods, belts and sunglasses. Following a philosophy of affordable, fashionable luxury, the exclusively designed pieces add breadth to the company’s identity and are now globally recognized amongst accessories brands. Folli Follie established itself as a pioneer in the market when it introduced, amongst its first collections jewelry creations made of silver combined with murano g
IMC 610 Integrated Marketing Communication Plan for KmartStephanie Marchant
Integrated Marketing Communications plan for Kmart. The target audience of female shoppers between the ages of 18 and 45 is the focus of the proposed campaign and a great deal of research has been completed to identify and utilize Kmart’s strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the organization. Objectives and tactics have been designed to fall in line with Kmart’s mission and values. This detailed plan includes marketing, creative, media, and public relations strategies, as well as direct marketing and sales promotions suggestions. A comprehensive budget and media plan flowchart map out the campaign and the proposed measurement and evaluation plan will assess the campaign upon completion.
This is a hypothetical integrated marketing strategy plan created for the United States product launch of Somersby Cider.
For more: http://www.stuartisaacshapiro.com
Marketing proposal for the launch of a new female beauty product - Kleur Tona...Ammar Kanchwala
To develop a marketing proposal for the launch of a new female beauty product - Kleur Tonacity - which drives awareness, evaluation, sales; in addition to building loyalty and advocacy.
Report on 7UP REVIVE @ Varun beverages ltd, PepsiCo IndiaJubin James
A two-month Summer Internship Program in Varun Beverages Ltd. from 2nd May to 30th June 2015.
All you need to know about PepsiCo India, VBL & 7UP Revive
Workshop to provoke you to think differently and see how a brand’s BIG IDEA reflects the brand’s SOUL and transforms the experience and bond into a REPUTATION
Integrated Marketing Communication Plan for Folli Follie Spyros Langkos
As Gabrielle Coco Chanel once mentioned: “Luxury is a necessity that begins where necessity ends”
This study concentrates on the integrated marketing communications plan of the Greek company Folli Follie (personal luxury products retailer) and how it is implemented across international culture: the expansion in China.
This report was created to point out the mixed marketing communications plan for Folli Follie, in order to strengthen the FF Group reputation and motivate the end-user confidence.
Key factors for this communication are International Culture and Access to Global Market. We choose to focus on these two topics, because international employees and customers need more guidelines on these specifics.
International Culture: raise awareness upon cultural differences and increase diversification rates.
Access to Global Market: to expand the awareness of the impact of the Global Environment in new emerging markets.
The guidelines include:
- Branding: create & use consistent message and image
- Efficiency: create re-usable content & high impact channels,such as a multimedia website and social media
- Data metrics: plan activity measurements & future decision making data.
The Goals of this plan form from three levels:
1) Strengthen the reputation of Folli Follie
2) Attract new customers and enhance satisfaction
3) Create engagement and positive industry buzz (word of mouth)
The purpose of this plan is to support the practices, policies and the action plan of the Folly Follies Group and relate them with the business goals and vision, in order to raise awareness, loyalty and customer relationship.
This report strongly recommends the enhance of the company’s recent global campaign theme “ What are you crazy for? ”, based on the results of the situation analysis.
The primary targets of this communications are the Chinese youth, the international employees of the group and the Chinese post-modern woman & man. Secondary targets are China’s major cities, fashion shows, local agencies.We have investigated the possible launch of the Folli Follie in China, where we will try to combine the Folli Follie’s “way of doing” with the local Chinese market.
Our mission therefore, is to successfully introduce the brand, while paying attention to the Chinese needs and expectations.
History and achievements of the company:
Folli Follie is a Greek company which designs, manufactures and distributes jewelry, watches and fashion accessories. The company offers assortments in fashion accessories such as handbags, small leather goods, belts and sunglasses. Following a philosophy of affordable, fashionable luxury, the exclusively designed pieces add breadth to the company’s identity and are now globally recognized amongst accessories brands. Folli Follie established itself as a pioneer in the market when it introduced, amongst its first collections jewelry creations made of silver combined with murano g
IMC 610 Integrated Marketing Communication Plan for KmartStephanie Marchant
Integrated Marketing Communications plan for Kmart. The target audience of female shoppers between the ages of 18 and 45 is the focus of the proposed campaign and a great deal of research has been completed to identify and utilize Kmart’s strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the organization. Objectives and tactics have been designed to fall in line with Kmart’s mission and values. This detailed plan includes marketing, creative, media, and public relations strategies, as well as direct marketing and sales promotions suggestions. A comprehensive budget and media plan flowchart map out the campaign and the proposed measurement and evaluation plan will assess the campaign upon completion.
This is a hypothetical integrated marketing strategy plan created for the United States product launch of Somersby Cider.
For more: http://www.stuartisaacshapiro.com
Marketing proposal for the launch of a new female beauty product - Kleur Tona...Ammar Kanchwala
To develop a marketing proposal for the launch of a new female beauty product - Kleur Tonacity - which drives awareness, evaluation, sales; in addition to building loyalty and advocacy.
Report on 7UP REVIVE @ Varun beverages ltd, PepsiCo IndiaJubin James
A two-month Summer Internship Program in Varun Beverages Ltd. from 2nd May to 30th June 2015.
All you need to know about PepsiCo India, VBL & 7UP Revive
Workshop to provoke you to think differently and see how a brand’s BIG IDEA reflects the brand’s SOUL and transforms the experience and bond into a REPUTATION
Presentation Slides - Brand Meaning In The Age Of Macro FluxJustin Small
A new world of macro flux has suddenly emerged from the old - a world where economic, environmental and geopolitical change have come together to destroy the previous stability and drive us into a state of almost constant low-level panic. A new world where meaning and truth are being challenged like never before, and the retreat to the safety of the past is in full swing. Brands must adapt quickly, and rethink their promoter instincts and become trusted partner brands in order to build deeper bonds with their customers, and drive advocacy. Advocacy is survival in times of macro flux, and to build true advocacy in the current climate brands must fulfil the three key needs of the customer in macro flux - be useful to me, be knowledgeable of me, be integrated with me.
With the emergence of the social, super collaborative world, the nature of your brands is undergoing a transformation too. You no longer unilaterally shape your brand, your brand is now co-owned and communized.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.