The document discusses opportunities in Tehran's hotel market following the signing of a nuclear deal between Iran and Western nations. It notes that Tehran currently has only 96 hotels, with limited 4-5 star options, leaving significant room for growth. Recent easing of sanctions led to a surge in visitors and hotel occupancy/rates in 2014. The lifting of further sanctions is expected to spark a "modern day gold rush" among developers and operators seeking to enter one of the largest untapped markets. However, Tehran's aging hotel infrastructure will require renovations and expertise from international operators to meet global standards.
The document discusses global travel trends over the next decade based on analysis from Oxford Economics. It finds that global overnight visitor flows are expected to grow at 5.4% annually, outpacing GDP growth. Asia Pacific and the Middle East/Africa regions will be the fastest growing regions, with Asia growing nearly twice as fast as the previous decade. However, Europe will still dominate the share of visitor flows through 2023. The Asia Pacific region will drive growth in outbound travel spending and overtake Europe as the top region by 2023.
Iran has significant economic advantages due to its large reserves of oil and natural gas, ranking among the top countries globally. It has a well-educated population and growing industries such as petrochemicals. Lifting of international sanctions is expected to substantially improve Iran's economy and growth rates in the coming years. Key sectors seen as priorities for foreign investment include oil and gas, mining, and petrochemicals, which could help modernize infrastructure and industries. Iran's strategic location and market also provide opportunities for international companies.
International Exhibition of Exchange, Bank and Insurance Finex2014 Iran-TehranHodjat A Farhangian
The document provides information about FINEX, the International Exhibition of Exchange, Bank & Insurance, which is the largest finance industry fair in the Middle East. It summarizes the last exhibition in 2013 and provides details about the upcoming 8th FINEX exhibition in 2014, including exhibitor categories, registration fees and deadlines, and contact information. It also provides a general overview of Iran's strategic location and economic advantages, including its large population and GDP, resource-rich economy, diversified industries, and plans to privatize state-owned assets.
The document discusses hotel and tourism trends in Abu Dhabi. It notes that hotel demand has been driven by corporate and MICE segments but that the government is focusing on developing leisure tourism. Hotel room supply is concentrated in upscale segments and the development pipeline also skews upscale. Occupancy and RevPAR recovered in 2013 after declines from 2009-2012 due to new room additions. The aviation sector is driving tourism growth as passenger traffic increases annually. Infrastructure projects around transportation will further support tourism development and demand growth.
The document is a report from Hotels.com on Russian international travel in 2013. It surveyed over 2,500 hotel partners globally to analyze trends in Russian travelers. Some key findings include:
- Russian outbound travel is one of the fastest growing markets, increasing from 7.7 million travelers in 2006 to 35.7 million in 2012.
- Visa requirements are being relaxed by many countries to attract more Russian visitors.
- Russian travelers are becoming more independent with growing incomes, spending more on travel and speaking other languages better. However, infrastructure issues still limit growth of the travel market.
Russian International Travel Monitor (RITM), studio sugli albergatori di 37 Paesi del mondo condotto da Hotels.com e che analizza il ruolo della Russia nel mondo del turismo
A detailed look into the history, decline, current scenario and future outlook of the hotel industry in Pakistan, accompanied by research via statistical tools on public perception about the reasons of the decline
MENA Tourism and Hospitality – Q3 2014 | Aranca Special ReportsAranca
Green tourism is the special theme of Aranca’s MENA Tourism and Hospitality Report for the period July to September 2014. The report also features Kuwait tourism industry in addition to the usual sections on industry growth, trends & latest updates for Hospitality and Tourism in GCC region.
The document discusses global travel trends over the next decade based on analysis from Oxford Economics. It finds that global overnight visitor flows are expected to grow at 5.4% annually, outpacing GDP growth. Asia Pacific and the Middle East/Africa regions will be the fastest growing regions, with Asia growing nearly twice as fast as the previous decade. However, Europe will still dominate the share of visitor flows through 2023. The Asia Pacific region will drive growth in outbound travel spending and overtake Europe as the top region by 2023.
Iran has significant economic advantages due to its large reserves of oil and natural gas, ranking among the top countries globally. It has a well-educated population and growing industries such as petrochemicals. Lifting of international sanctions is expected to substantially improve Iran's economy and growth rates in the coming years. Key sectors seen as priorities for foreign investment include oil and gas, mining, and petrochemicals, which could help modernize infrastructure and industries. Iran's strategic location and market also provide opportunities for international companies.
International Exhibition of Exchange, Bank and Insurance Finex2014 Iran-TehranHodjat A Farhangian
The document provides information about FINEX, the International Exhibition of Exchange, Bank & Insurance, which is the largest finance industry fair in the Middle East. It summarizes the last exhibition in 2013 and provides details about the upcoming 8th FINEX exhibition in 2014, including exhibitor categories, registration fees and deadlines, and contact information. It also provides a general overview of Iran's strategic location and economic advantages, including its large population and GDP, resource-rich economy, diversified industries, and plans to privatize state-owned assets.
The document discusses hotel and tourism trends in Abu Dhabi. It notes that hotel demand has been driven by corporate and MICE segments but that the government is focusing on developing leisure tourism. Hotel room supply is concentrated in upscale segments and the development pipeline also skews upscale. Occupancy and RevPAR recovered in 2013 after declines from 2009-2012 due to new room additions. The aviation sector is driving tourism growth as passenger traffic increases annually. Infrastructure projects around transportation will further support tourism development and demand growth.
The document is a report from Hotels.com on Russian international travel in 2013. It surveyed over 2,500 hotel partners globally to analyze trends in Russian travelers. Some key findings include:
- Russian outbound travel is one of the fastest growing markets, increasing from 7.7 million travelers in 2006 to 35.7 million in 2012.
- Visa requirements are being relaxed by many countries to attract more Russian visitors.
- Russian travelers are becoming more independent with growing incomes, spending more on travel and speaking other languages better. However, infrastructure issues still limit growth of the travel market.
Russian International Travel Monitor (RITM), studio sugli albergatori di 37 Paesi del mondo condotto da Hotels.com e che analizza il ruolo della Russia nel mondo del turismo
A detailed look into the history, decline, current scenario and future outlook of the hotel industry in Pakistan, accompanied by research via statistical tools on public perception about the reasons of the decline
MENA Tourism and Hospitality – Q3 2014 | Aranca Special ReportsAranca
Green tourism is the special theme of Aranca’s MENA Tourism and Hospitality Report for the period July to September 2014. The report also features Kuwait tourism industry in addition to the usual sections on industry growth, trends & latest updates for Hospitality and Tourism in GCC region.
This document provides a PEST analysis of the hotel industry and discusses sources of finance and fund allocation for hotel projects. It analyzes the political, economic, social, and technological factors affecting the industry. These include regulations, taxes, visa issues, economic conditions, cultural trends, technology usage, and more. It also outlines common sources of finance for hotels such as share capital, loans, and bonds. Finally, it lists the major cost components of hotel projects like land, buildings, facilities, furniture, and staffing.
China tourism industry market forecast and investment strategy planning, 2013...Qianzhan Intelligence
This document provides an overview and analysis of the tourism industry in China from 2011-2017. It discusses the development of the global and domestic tourism markets, including key trends such as rising numbers of tourists, incomes, and spending. It also examines China's inbound, outbound and domestic tourism markets in depth, including growth during major holiday periods. The report aims to help industry players understand market opportunities and make strategic decisions.
China tourism industry market forecast and investment strategy planning, 2013...Qianzhan Intelligence
This document provides an overview and analysis of the China tourism industry market from 2013 to 2017. It covers topics such as the development environment, market trends, and sub-industries of the China tourism sector. The report aims to help readers understand the latest industry developments and identify opportunities in the growing China tourism market.
YOUR BUSINESS IS YOUR PROFITABILITY IN CONCEPT HOTEL FUTURIST. SEE YOUR FUTURE AS YOUR PRESENT AND INVEST IN CREATIVITY THAT MAKES SENSE AND REALITY FOR BOTH GUESTS, MANAGEMENT AND STAFF. A NEW VISION AT SHORT TERM, MID TERM OR LONG TERM QUALITY AND TECHNOLOGY HOSPITALITY INDUSTRY.
Morocco has transformed into a thriving tourist and business destination under the reformist rule of King Mohammed VI. The country is attracting wealthy foreign investors and tourists through economic liberalization and infrastructure development programs. A major Moroccan company, the Berrada Group, is investing in high-end resorts, hotels, and what will be Africa's first theme park to capitalize on Morocco's growing popularity as a destination. The reforms have also led to increased economic growth, rising incomes, and a more moderate and stable political system.
The document discusses the need for mid-market hotels in Dubai to accommodate a more diverse range of travelers as the city aims to attract 20 million visitors by 2020. While Dubai currently relies heavily on luxury hotels, mid-market hotels that offer affordable accommodations, good wifi, and technology access would appeal more to millennial and budget travelers from emerging markets like India and China. The paper examines factors driving demand for mid-market hotels and outlines challenges to their development, but argues they can be financially viable given lower construction costs per room compared to luxury hotels.
Ipsos Business Consulting - Iran - A New El DoradoThomas Mathews
The document discusses the investment opportunities in Iran following the lifting of economic sanctions. It describes how sanctions crippled Iran's economy but led to a well-educated population and diversified sectors like manufacturing. With sanctions now lifted, Iran's oil production and non-oil sectors are expected to grow significantly with foreign investment. However, challenges remain such as US sanctions, bureaucracy, corruption, and a large grey market. The document argues that Iran presents opportunities for companies able to successfully navigate these challenges.
The hospitality industry in India has seen significant growth in recent years and is projected to continue expanding. Some key points:
- India's travel and tourism sector contributed $234 billion to GDP in 2018 and is projected to contribute $492 billion by 2028, growing at a CAGR of 7.11%.
- Foreign tourist arrivals were 10.56 million in 2018 and are projected to reach 30.5 million by 2028. Foreign exchange earnings from tourism increased from $28.59 billion in 2018 to $2.55 billion in January 2019.
- The industry employs over 81 million people, accounting for 12.38% of total employment in India. Segments like medical tourism, cruise tourism,
SECURITIES VALUATION of The Indian Hotel Company LimitedPersonal
The document discusses the hotel industry in India. It provides statistics on the number of hotels and rooms in India categorized by star ratings. It describes the different market segments in the hotel industry including premium and luxury, mid-market, and budget. It also discusses the major players in the industry such as Indian Hotels Company which owns the Taj Hotels, as well as other hotel chains.
Russia's renewed interest in Africa has been fueled by the crucial need to access foreign energy reserves as Russia runs the risk of exhausting its oil reserves should the current scale of national exploitation remain constant. Russian imports from Africa rose overall from US$ 350 million in 2000 to US$ 1.6 billion in 2009 while exports grew from US$ 947 million to US$ 4 billion over the same period. Russia has maintained a trade surplus with Africa, which stood at US$ 597 million in 2000, rising to US$ 3.3 billion in 2008 and falling to US$ 2.3 billion in 2009.
India's travel and tourism sector contributes significantly to the country's GDP and employment. It is forecasted to grow at a 6.7% CAGR over the next decade. While foreign tourist arrivals support industry growth, domestic tourism is poised for strong growth as incomes rise. The hospitality industry in India has undergone periods of growth and downturns but has been growing steadily in recent years. Key trends include a shift to asset-light models, growth of online travel agencies, and potential for growth in foreign tourist arrivals as the government promotes tourism. Online hotel aggregators are also disrupting the industry through standardized services across their inventory.
Morocco has experienced steady GDP growth in recent years, projected to be 4.5% in 2012. The economy has benefited from growth in agriculture, mining, manufacturing and services. Major sectors driving the economy include phosphates, textiles, electronics and construction. The government is undertaking initiatives to improve the investment environment through reforms and developing financial markets.
Tri Consulting Awaiting the Gold Rush, Exploring the Opportunities in Tehra...Christopher Hewett
The document summarizes the opportunities in Iran's hotel market in Tehran following the easing of economic sanctions. It notes that Tehran currently has only 96 hotels, with limited 4-5 star options. Hotel occupancy and rates increased significantly in 2014 with growing international visits. The lifting of sanctions is expected to create huge demand that outpaces the limited supply, akin to a "modern day gold rush." International operators see opportunities in renovating existing hotels to secure early market positions in one of the world's largest untapped markets. However, challenges around international banking and fund repatriation remain uncertain.
Teheran (Iran) | Congresso "Branding strategies: powerful tools to position hotels effectively in the market" | International seminar on "Tourism branding strategies"
CIRAN.com is an Iranian startup company that aims to facilitate tourism in Iran through an online platform. The company's mission is to attract tourists, provide tourism services and information, and promote a positive image of Iran using technology. CIRAN.com plans to be the first Iranian company to successfully use e-commerce in the tourism industry. It will operate both virtually through a website and in real world operations such as travel coordination. The business model involves initially cooperating with tourism agencies and establishing an online portal for booking packages and services. Within 3 years, CIRAN.com expects to have 30 employees and pay back its initial investment within 22 months. Risks include lack of tourism infrastructure in Iran and possible difficulties in accepting credit cards
This document provides information for travelers about visiting Iran, including key details about language, religion, time zone, electricity, public holidays, telecommunications, money, transportation, dress code, food, and drink. It summarizes that Persian is the main language, most Iranians are Muslim, the time zone is +3.5 GMT, electricity is 220V/50Hz, weekends are Friday with some businesses also closed Thursday or Saturday, prepaid SIM cards can be purchased, internet cafes and hotel WiFi are available, the currency is the Iranian Rial, taxis and the metro system make transportation easy in cities, and modest dress is required for both men and women.
This document proposes "War Tourism Packages" that would take tourists to active war zones and other dangerous areas, with the promise that their funeral fees would be covered if they did not return. It argues such extreme tourism would provide adventure, a chance to see places few others can access, and an opportunity to participate in humanitarian initiatives and see the difficulties faced by local populations and militaries. The target market is described as adrenaline junkies and those bored of conventional tourism. Suggested destinations include active war zones in Iran, Iraq, Afghanistan and Pakistan as well as Chernobyl and jungles in South America.
A review on factors effecting on tourism policy implementation a tool on the ...Alexander Decker
This document reviews factors that affect the implementation of tourism policy in Iran. It identifies five key factors: 1) public policy, 2) macro and micro environmental factors, 3) institutional arrangements, 4) inter-organizational relations and coordination, and 5) interest groups. The document argues that Iran needs to address weaknesses in these areas to better promote tourism development, increase incomes in underdeveloped regions, and ensure sustainable development across the tourism industry. A review of previous studies on tourism policy implementation is also provided.
ISTS was established in 2002 to organize Iran's university basketball match and focus on hosting regional, provincial, national, and international sporting events to increase sport tourism in Iran. Some key events ISTS helped organize included the 2004 friendly match between Iran and Germany's national soccer teams. ISTS recognizes the value of sporting events in enhancing Iran's profile as a sport and tourism destination and aims to target high-profile national and international events. Its strategy is to develop relationships with local and international sporting organizations and assess event hosting opportunities to expand Iran's sport tourism industry.
Effect of transportation costs on tourism development in Iraniosrjce
This study examines the effect of transportation costs on tourism development in Iran. The author conducted interviews and distributed questionnaires to tourism managers, experts, and professionals in Guilan province. Statistical analysis found a significant negative relationship between transportation costs and tourism development, such that higher transportation costs are associated with lower tourism development. The author concludes that reducing transportation costs through improving infrastructure like roads, transportation facilities, and services could help attract more tourists and promote tourism development in Iran.
This document discusses rural tourism in Iran. It outlines the benefits of rural tourism such as employment opportunities and poverty alleviation. However, it also discusses barriers like lack of infrastructure and lack of community participation. Rural tours organized by travel agencies are described, focusing on experiences with handicrafts, agriculture and nomadic tribes like the Qashqai. The impacts of political events like the 2009 election protests on rural tourism are also examined.
This document provides a PEST analysis of the hotel industry and discusses sources of finance and fund allocation for hotel projects. It analyzes the political, economic, social, and technological factors affecting the industry. These include regulations, taxes, visa issues, economic conditions, cultural trends, technology usage, and more. It also outlines common sources of finance for hotels such as share capital, loans, and bonds. Finally, it lists the major cost components of hotel projects like land, buildings, facilities, furniture, and staffing.
China tourism industry market forecast and investment strategy planning, 2013...Qianzhan Intelligence
This document provides an overview and analysis of the tourism industry in China from 2011-2017. It discusses the development of the global and domestic tourism markets, including key trends such as rising numbers of tourists, incomes, and spending. It also examines China's inbound, outbound and domestic tourism markets in depth, including growth during major holiday periods. The report aims to help industry players understand market opportunities and make strategic decisions.
China tourism industry market forecast and investment strategy planning, 2013...Qianzhan Intelligence
This document provides an overview and analysis of the China tourism industry market from 2013 to 2017. It covers topics such as the development environment, market trends, and sub-industries of the China tourism sector. The report aims to help readers understand the latest industry developments and identify opportunities in the growing China tourism market.
YOUR BUSINESS IS YOUR PROFITABILITY IN CONCEPT HOTEL FUTURIST. SEE YOUR FUTURE AS YOUR PRESENT AND INVEST IN CREATIVITY THAT MAKES SENSE AND REALITY FOR BOTH GUESTS, MANAGEMENT AND STAFF. A NEW VISION AT SHORT TERM, MID TERM OR LONG TERM QUALITY AND TECHNOLOGY HOSPITALITY INDUSTRY.
Morocco has transformed into a thriving tourist and business destination under the reformist rule of King Mohammed VI. The country is attracting wealthy foreign investors and tourists through economic liberalization and infrastructure development programs. A major Moroccan company, the Berrada Group, is investing in high-end resorts, hotels, and what will be Africa's first theme park to capitalize on Morocco's growing popularity as a destination. The reforms have also led to increased economic growth, rising incomes, and a more moderate and stable political system.
The document discusses the need for mid-market hotels in Dubai to accommodate a more diverse range of travelers as the city aims to attract 20 million visitors by 2020. While Dubai currently relies heavily on luxury hotels, mid-market hotels that offer affordable accommodations, good wifi, and technology access would appeal more to millennial and budget travelers from emerging markets like India and China. The paper examines factors driving demand for mid-market hotels and outlines challenges to their development, but argues they can be financially viable given lower construction costs per room compared to luxury hotels.
Ipsos Business Consulting - Iran - A New El DoradoThomas Mathews
The document discusses the investment opportunities in Iran following the lifting of economic sanctions. It describes how sanctions crippled Iran's economy but led to a well-educated population and diversified sectors like manufacturing. With sanctions now lifted, Iran's oil production and non-oil sectors are expected to grow significantly with foreign investment. However, challenges remain such as US sanctions, bureaucracy, corruption, and a large grey market. The document argues that Iran presents opportunities for companies able to successfully navigate these challenges.
The hospitality industry in India has seen significant growth in recent years and is projected to continue expanding. Some key points:
- India's travel and tourism sector contributed $234 billion to GDP in 2018 and is projected to contribute $492 billion by 2028, growing at a CAGR of 7.11%.
- Foreign tourist arrivals were 10.56 million in 2018 and are projected to reach 30.5 million by 2028. Foreign exchange earnings from tourism increased from $28.59 billion in 2018 to $2.55 billion in January 2019.
- The industry employs over 81 million people, accounting for 12.38% of total employment in India. Segments like medical tourism, cruise tourism,
SECURITIES VALUATION of The Indian Hotel Company LimitedPersonal
The document discusses the hotel industry in India. It provides statistics on the number of hotels and rooms in India categorized by star ratings. It describes the different market segments in the hotel industry including premium and luxury, mid-market, and budget. It also discusses the major players in the industry such as Indian Hotels Company which owns the Taj Hotels, as well as other hotel chains.
Russia's renewed interest in Africa has been fueled by the crucial need to access foreign energy reserves as Russia runs the risk of exhausting its oil reserves should the current scale of national exploitation remain constant. Russian imports from Africa rose overall from US$ 350 million in 2000 to US$ 1.6 billion in 2009 while exports grew from US$ 947 million to US$ 4 billion over the same period. Russia has maintained a trade surplus with Africa, which stood at US$ 597 million in 2000, rising to US$ 3.3 billion in 2008 and falling to US$ 2.3 billion in 2009.
India's travel and tourism sector contributes significantly to the country's GDP and employment. It is forecasted to grow at a 6.7% CAGR over the next decade. While foreign tourist arrivals support industry growth, domestic tourism is poised for strong growth as incomes rise. The hospitality industry in India has undergone periods of growth and downturns but has been growing steadily in recent years. Key trends include a shift to asset-light models, growth of online travel agencies, and potential for growth in foreign tourist arrivals as the government promotes tourism. Online hotel aggregators are also disrupting the industry through standardized services across their inventory.
Morocco has experienced steady GDP growth in recent years, projected to be 4.5% in 2012. The economy has benefited from growth in agriculture, mining, manufacturing and services. Major sectors driving the economy include phosphates, textiles, electronics and construction. The government is undertaking initiatives to improve the investment environment through reforms and developing financial markets.
Tri Consulting Awaiting the Gold Rush, Exploring the Opportunities in Tehra...Christopher Hewett
The document summarizes the opportunities in Iran's hotel market in Tehran following the easing of economic sanctions. It notes that Tehran currently has only 96 hotels, with limited 4-5 star options. Hotel occupancy and rates increased significantly in 2014 with growing international visits. The lifting of sanctions is expected to create huge demand that outpaces the limited supply, akin to a "modern day gold rush." International operators see opportunities in renovating existing hotels to secure early market positions in one of the world's largest untapped markets. However, challenges around international banking and fund repatriation remain uncertain.
Teheran (Iran) | Congresso "Branding strategies: powerful tools to position hotels effectively in the market" | International seminar on "Tourism branding strategies"
CIRAN.com is an Iranian startup company that aims to facilitate tourism in Iran through an online platform. The company's mission is to attract tourists, provide tourism services and information, and promote a positive image of Iran using technology. CIRAN.com plans to be the first Iranian company to successfully use e-commerce in the tourism industry. It will operate both virtually through a website and in real world operations such as travel coordination. The business model involves initially cooperating with tourism agencies and establishing an online portal for booking packages and services. Within 3 years, CIRAN.com expects to have 30 employees and pay back its initial investment within 22 months. Risks include lack of tourism infrastructure in Iran and possible difficulties in accepting credit cards
This document provides information for travelers about visiting Iran, including key details about language, religion, time zone, electricity, public holidays, telecommunications, money, transportation, dress code, food, and drink. It summarizes that Persian is the main language, most Iranians are Muslim, the time zone is +3.5 GMT, electricity is 220V/50Hz, weekends are Friday with some businesses also closed Thursday or Saturday, prepaid SIM cards can be purchased, internet cafes and hotel WiFi are available, the currency is the Iranian Rial, taxis and the metro system make transportation easy in cities, and modest dress is required for both men and women.
This document proposes "War Tourism Packages" that would take tourists to active war zones and other dangerous areas, with the promise that their funeral fees would be covered if they did not return. It argues such extreme tourism would provide adventure, a chance to see places few others can access, and an opportunity to participate in humanitarian initiatives and see the difficulties faced by local populations and militaries. The target market is described as adrenaline junkies and those bored of conventional tourism. Suggested destinations include active war zones in Iran, Iraq, Afghanistan and Pakistan as well as Chernobyl and jungles in South America.
A review on factors effecting on tourism policy implementation a tool on the ...Alexander Decker
This document reviews factors that affect the implementation of tourism policy in Iran. It identifies five key factors: 1) public policy, 2) macro and micro environmental factors, 3) institutional arrangements, 4) inter-organizational relations and coordination, and 5) interest groups. The document argues that Iran needs to address weaknesses in these areas to better promote tourism development, increase incomes in underdeveloped regions, and ensure sustainable development across the tourism industry. A review of previous studies on tourism policy implementation is also provided.
ISTS was established in 2002 to organize Iran's university basketball match and focus on hosting regional, provincial, national, and international sporting events to increase sport tourism in Iran. Some key events ISTS helped organize included the 2004 friendly match between Iran and Germany's national soccer teams. ISTS recognizes the value of sporting events in enhancing Iran's profile as a sport and tourism destination and aims to target high-profile national and international events. Its strategy is to develop relationships with local and international sporting organizations and assess event hosting opportunities to expand Iran's sport tourism industry.
Effect of transportation costs on tourism development in Iraniosrjce
This study examines the effect of transportation costs on tourism development in Iran. The author conducted interviews and distributed questionnaires to tourism managers, experts, and professionals in Guilan province. Statistical analysis found a significant negative relationship between transportation costs and tourism development, such that higher transportation costs are associated with lower tourism development. The author concludes that reducing transportation costs through improving infrastructure like roads, transportation facilities, and services could help attract more tourists and promote tourism development in Iran.
This document discusses rural tourism in Iran. It outlines the benefits of rural tourism such as employment opportunities and poverty alleviation. However, it also discusses barriers like lack of infrastructure and lack of community participation. Rural tours organized by travel agencies are described, focusing on experiences with handicrafts, agriculture and nomadic tribes like the Qashqai. The impacts of political events like the 2009 election protests on rural tourism are also examined.
Economic Fluctuation and Its Effects on Tourism in Kish Island, Iranhamed rouzrokh
When economic recession accompany by international sanctions, market will experience the worst scenario in
three layers: political environment, fiscal, and management issues that Iran experienced from the second quarter
of 2012, due to international sanction. A field survey was applied to evaluate two target groups; shop owners and
tourists’ reactions against the economic fluctuation effects in Kish Island. Principal component analysis was
considered to analyze the data that obtained from field survey. The result shows that although the tourist chose
economizing strategies, however shop owners faced Paradoxical sphere, imbalance economy, none transparency,
high risk and uncertainty space. Shop owners try to adjust themselves through the variety of strategies based on
their capacity.
The role of ict in tourism industry on economic growth case study iranAlexander Decker
This document discusses the role of information and communication technologies (ICT) in the tourism industry and its impact on economic growth in Iran. It first provides background on e-tourism and how ICT has affected the tourism industry. It then reviews literature on the relationship between tourism, ICT, and economic growth. The document goes on to describe the econometric methodology used, including cointegration analysis and Granger causality tests, to analyze the long-run and short-run relationships between e-tourism and economic growth in Iran. The results showed there is bidirectional Granger causality between e-tourism and economic growth in the long run, indicating investment in e-tourism can boost economic growth.
Exploring Opportunities in Iran's Hotel Market 2016sps:affinity
A country report compiled by TRI. From a tourism perspective, Iran has many attractive features including a rich cultural heritage, an expansive mountain range, religious and archaeological sites, ideal climate, and a world renowned arts and crafts industry.
After decades of Isolation, the recent lifting of crippling economic sanctions and improving relations with the international community, Iran is poised to enter into a new era of long term economic growth.
Global Business & Development Strategy - An Overview -Travel & Tourism SectorCopperBridge Media
The internet and related technologies that come under the new media umbrella play a highly significant role as the most powerful business channels in today's globalized business world.
The concept of tourism has shifted away from being a one dimensional experience to that of a multifaceted one.
Adopting a sound global strategy NOW will be the best thing you can do for your business sales & development.
This document provides a high-level overview of Iran in 3 sentences or less:
Iran has a long and rich history dating back thousands of years, with various empires and dynasties ruling over diverse landscapes and peoples. Modern Iran is a republic with a majority Shi'a Muslim population and Farsi as the official language, seeking to balance traditional values with global engagement. The document outlines aspects of Iranian culture, history, and society both before and after the 1979 Islamic revolution.
This document provides an overview of tourism geography across multiple countries in the Middle East. It discusses the cultural features, religions, and languages common to many countries in the region. Specific places of interest are highlighted for Egypt, Israel, Jordan, Syria, Lebanon, United Arab Emirates, Qatar, Oman, Saudi Arabia, Yemen, Iraq, and Iran. These include important historical and religious sites, natural landscapes, cities, and the infrastructure and resources that support each country's tourism industry.
Lecture 7 tourism in the middle east and north africaASU Online
The document provides an overview of tourism in the Middle East and North Africa region. It discusses the region's population patterns, religious influences, cultural diversity, geopolitical issues, economic development, and environmental concerns. Tourism is an important part of the economy for some countries. Religious and historic sites attract many visitors to countries like Egypt, Jordan, Israel, and Turkey. However, political instability and violence have negatively impacted tourism in places like Syria. The document examines tourism trends, statistics and key destinations within the diverse region.
This document provides an overview of the hotel and tourism industry in India as background for a study comparing five hotels in Udaipur, India: Radisson Blu, Ramada, Ananta, Trident, and Lalit. It first introduces Udaipur as a popular tourist destination known for its history, culture, and scenic locations. It then outlines the research methodology, describing the objectives, scope, data collection methods, sampling approach, and limitations of the study. Finally, it provides context on the growth of the Indian hotel and tourism industry, key factors driving growth, government initiatives to support the industry, and the future potential of hospitality in India. The document serves as an introduction to the industry and research project
USA Travel Industry outlook and Trends 2018. Deloitte Report. David Vicent
A very complete report by Deloitte about travel and tourism industry trends in USA. Very nice report model to analyce key facts in any latin american country.
Hotels.com' Review of global hotel prices January — June 2014
While average hotel room prices rose globally by 4 per cent in the first six months of 2014, London prices exceeded that with a rise of 9 per cent to £127.
Cambodia is the cheapest place, with rooms only £34 in comparison.
See more: www.travelperformance.com
download: http://goo.gl/nV73SQ
The Greek hospitality industry is showing signs of recovery in 2014. International tourist arrivals to Greece increased 32% in the first quarter compared to 2013, while revenue per available room (RevPAR) for Athens hotels rose 11.5%. Greek resorts also saw a significant RevPAR increase of 32.3% in Q1 2014 over the previous year. However, room rates in Athens remain 21% lower than 2008 levels. Several new hotel investments and developments are planned or underway in Greece, signaling growing investor confidence in the tourism sector and broader economic recovery. The outlook for 2014 remains positive with expectations of further occupancy and rate gains.
The document discusses the impact of Asia's 1997 economic downturn on the region's hospitality industry. It finds:
1) The downturn led to declines in tourism and hotel occupancy rates across Asia as currencies devalued, with Hong Kong particularly impacted due to its pegged exchange rate.
2) While intra-regional tourism growth had been strong prior to the crisis, forecasts now predict a annual decline of 3.43% between 1995-2000 where previously 8.04% growth was expected.
3) In the short-term, visitor numbers from other regions like Europe and Americas are expected to rise faster to make up for declines as their currencies go further in Asia. Hotel operators will need to adapt strategies to
N1 phono tech_research_ph.2_15_06_2015Andrew Grant
This document provides an overview of the luxury hotel market and various hotel brands. It discusses key trends in the luxury hotel sector such as an increased focus on delivering personalized local experiences through global hotel brands. Several hotel chains are profiled that are leaders in the luxury market, including Accor, Hilton, Hyatt, IHG, Marriott, Starwood, and Taj Hotels. Pipeline data is also presented on new hotel room construction in Europe, with the majority being upscale brands.
Mazars Real Estate: Hospitality in Italy, where to invest 2016Danilo Papaleo
Mazars Real Estate Italy presents the research of the top cities in Italy for hotel investments. The study was conducted by Mazars hospitality department over 110 major cities in Italy after having identified seven variables used by hotel developers to select the target cities for their developments.
The future of travel and tourism in the uk to 2016benturner06
The document provides an analysis of the future of travel and tourism in the UK from 2007-2016. It finds that in 2011, the UK ranked 7th on a tourism competitiveness index and was the 3rd most exciting country culturally. London became more popular as a tourist destination after hosting the 2012 Olympics. The tourism industry comprised 7% of UK GDP in 2011 and represented 10.6% of employment. The report provides a detailed analysis of historical and forecast tourism demand, flows, employment trends, and the performance of industries like airlines, hotels, and car rentals. It finds domestic tourism rebounded in 2011 while international visitors grew slightly, and analyzes tourism trends and destinations for UK travelers.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
The economy of Iran is dominated by oil and gas production. Services account for over half of GDP, followed by oil exports. Inflation has averaged over 14% since 1957. Sanctions have had severe negative impacts, cutting oil exports in half and costing $50-60 billion annually. The economy shows development, ranked high in human development, but faces issues of unemployment, inflation, and a lack of investment.
Iran's Revival : What Will Your Strategy Be?Solidiance
On January 16th 2016, the 37 years of successive sanctions against Iran was lifted. Iran is currently home to 1.5% of the global GDP and is the 18th largest economy in the world, presenting itself as a strong business-case for significant Foreign Direct Investment (FDI). For the Iranian government, this means an immediate access to USD 150 billion in frozen assets, and an opportunity to rebuild the country’s industrialized economy. For businesses, the most immediate and significant sanctions to be lifted against Iran are the financial sanctions that have barred the country from playing in the global financial markets. This white paper provides a review of the Iranian economy, comparing it to lucrative emerging markets in the Middle East and Asia such as Turkey, Thailand, Indonesia, and Malaysia, while also highlighting investment opportunities and risks in Iran today.
International arrivals in Greece increased year-over-year in 2013, with arrivals up 14.3% in Athens and 30.5% in the rest of Greece. Revenue per available room (RevPAR) also increased across Athens, Thessaloniki, and Greek resorts. Confidence in the Greek economy is returning as 50% of Greek CEOs expect an improving economy in 2014. Tourist satisfaction in Athens and Thessaloniki remains very high. Several major Greek hotel sales were announced in 2013, including the sale of Astir Palace Resort for €400 million. The Greek tourism industry expects continued growth in 2014 with a target of 18 million international arrivals and €13 billion in revenue.
This executive summary proposes the development of a multi-destination tourism project in the Greater Tumen Region (GTR) of Northeast Asia to capitalize on the region's growing tourism markets. The GTR has great natural, cultural and urban resources that could appeal to domestic Chinese, outbound Chinese, and international travelers. Developing cross-border tourism routes could attract over $4 billion annually from the Chinese market alone by offering travelers experiences across multiple countries. However, obstacles like low tourism services quality and difficulties obtaining visas between countries must first be addressed. Cross-border tourism has potential to strengthen regional cooperation and appeal to travelers seeking multicultural experiences.
This executive summary proposes the development of a multi-destination tourism project in the Greater Tumen Region (GTR) of Northeast Asia to capitalize on the region's growing tourism markets. The GTR has great natural, cultural and urban resources that could appeal to domestic Chinese, outbound Chinese, and international travelers. Developing cross-border tourism routes could attract over $4 billion annually from the Chinese market alone if a small percentage visited. However, obstacles like low tourism services quality and difficulties obtaining visas between countries must first be addressed. Cross-border tourism has potential to experience multiple cultures along accessible routes between GTR countries.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
Doing Business in Iran provides an overview of establishing a business in Iran. It covers topics such as Iran's economy, international trade and investments, business environment, foreign investment laws, business organizations, taxation, intellectual property laws, and the legal system. The guide aims to help foreign investors understand the key considerations and opportunities when planning to do business in Iran.
The document discusses inbound and outbound tourism in the UAE and its effect on the economy. It notes that the UAE has become a top tourist destination due to its beaches, shopping, and attractions. While the economy was previously reliant on oil exports, tourism is now a large and growing sector. The government is investing heavily in tourism infrastructure like airports and attractions. Both inbound tourism, which benefits the economy, and outbound tourism by UAE residents are growing significantly. The tourism industry is expected to continue strong expansion in the coming years.
Whitepaper: Top hotel industry trends to look out for in 2016Iconsulthotels
An interesting white paper produced by the organisers the Hotel 360 - The Hotel Business Conference about hotel industry trends to watch out for in 2016.
Business Opportunities in Tourism and Hospitality SectorAjjay Kumar Gupta
Business Opportunities in Tourism and Hospitality Sector. Setting Up a 5 Star Hotel. Rising Opportunities in India's Hospitality Industry
Hotels industry is one of the major sectors fueling the growth of hospitality sector at the global level. Booming travel and tourism industry is one of the major factors fueling the demand in the hotels industry
The various types of hotels in the world are typically classified as 5 star, 4 star, 3 star, 2 star, and 1 Star, among others. India’s tourism sector is growing, bringing with it an increased demand for hotels that cater to holidaymakers. And hotel groups are seizing the opportunity, expanding across some of the country’s biggest cities.
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The hotel sector in Ethiopia has grown sharply in recent years, with tourist accommodations increasing and new hotels under construction. Hotel visitor numbers have risen from around 76,000 in 1989 to over 500,000 in 2011. The government aims to reach 1 million visitors by 2015. Ethiopia has a variety of attractions for tourists including history, culture, scenery, and wildlife. However, hotel investment remains low, accounting for only around 2% of bank loans in 2010-2011. The study examines trends in hotel demand and supply, investment, service quality, and access to financing to understand challenges and opportunities in the hotel sector.
Similar to TRI Consulting, Awaiting the Gold Rush, Exploring the Opportunities in Tehrans Hotel Market (20)
TRI Consulting, Awaiting the Gold Rush, Exploring the Opportunities in Tehrans Hotel Market
1. Awaiting the Gold Rush
“Exploring the Opportunities in Tehran’s Hotel
Market”
May 2015
2. The completion of the framework agreement on the nuclear deal between Iran and the P5+1
nations on 2nd
April, was the latest indication of thawing relations between Iran and the
international community. Since the signing of the initial deal in November 2013, Iran has
witnessed a wave of trade missions from key European countries and scouting trips by global
companies as they try to position themselves before the June 30 deadline. This recent influx of in-
ternational visitors has highlighted a key challenge in the country’s capital Tehran, there are simply
not enough hotel rooms.
With Tehran’s hotel market offering a minimal 96 hotels (compared to Dubai’s 657 hotels), of
which only 16 are classified as four and five star, the potential opening of Iran’s economy
presents enormous opportunities in the city’s untapped hotel market.
During a recent visit to Tehran, TRI Consulting met with hotel owners, operators and
government officials who confirmed the enormous opportunities available in one of the Middle
East’s largest cities. The signing of the initial agreement in November 2013 resulted in a surge in
hotel occupancy levels which increased from 58 percent in 2013 to 79 percent in 2014.
However, the industry’s isolation from the global hospitality and tourism market over the past 30
years has left most of Tehran’s hotels old, outdated and in desperate need of improvement, not
only in terms of refurbishments and renovation, but also for the knowledge and expertise of
international hotel developers and operators.
This presents an immediate opportunity for international hotel operators through the rebranding
of existing properties in the city, particularly the four and five star hotels. The rebranding of
existing hotels has a number of advantages including immediate penetration, market leader
positioning and direct cash flows from an existing hotel asset. However, uncertainty remains on
Iran’s reintegration into the global banking system (SWIFT) after the lifting of sanctions, which
raises concerns over the ability of hotel operators to repatriate funds out of the country.
Although, the signs point towards a successful signing of the agreement on June 30, the removal
of sanctions could take some time, with European operators expecting to have the advantage over
their American counterparts due in part to the need for congressional approval before any US
sanctions are lifted.
The future opportunities within Iran’s hotel and tourism industry are substantial, however with
a limited supply of hotels operating in key cities, particularly Tehran, the lifting of sanctions is
expected to set off a modern day ‘Gold Rush’ as developers and operators race to secure their
position in one of the world’s largest untapped markets.
Introduction
www.trimideast.com02
Tehran Hotel Market Review May 2015
77.1Population
(millions) in 2013
4.8million visitors
in 2014
96
UNESCO World
heritage Sites
Key Figures
Hotels in Tehran
17
Profile
Between 1990 and 2010, Iran’s economy witnessed marginal growth driven by
trade, a relatively diversified economy and a vast hydrocarbon sector. How-
ever, the economy took a turn in 2010 as it suffered from crippling economic
sanctions imposed by the US and a number of European countries over its
nuclear program. This resulted in a significant fall of revenues from oil sales,
extensive trade restrictions, reduced foreign cash reserves and stalled capital
flows due to its isolation from the international banking network.
As a result, the country’s economy became heavily reliant on the public
sector which, by some estimates, contributed to over 80 percent of total eco-
nomic activity. This, coupled with the limited exposure to trade with western
countries, resulted in hyperinflation, with levels reaching over 40 percent in
2013, eroding the value of Iranian Rial.
With a large and young population, relatively high GDP per capita, extensive
hydrocarbon reserves and a strategic location, Iran has strong potential to
become a leading economic and tourism market globally.
Regional Tourism Market Analysis
Country Population (mn) GDP per Capita (US$) International Tourists (000s) # of Hotels
Egypt 87.8 6,600 9,400 1,307
Iran 78.1 13,200 3,300 640
Turkey 77.6 14,700 34,000 3,479
Iraq 36.5 3,900 1,500 1,611
Saudi Arabia 31.5 24,500 17,600 1,051
UAE 9.3 48,800 12,100 969
3. The history of Iran’s economic sanctions date back to the 1979 Islamic Revolution following the attack on the US Embas-
sy. With the exception of a reprieve between 1981 and 1987, sanctions have continued to impede Iran’s economic growth
and development which has had a knock-on effect on the country’s tourism industry.
New sanctions imposed between 2010 and 2011 had a significant impact on the country’s economy including hyperinfla-
tion, falling currency values and extensive capital flight. However, international tourist numbers continued to grow, driven
by a resurgence in visitors from China, Korea and Germany, increasing from 3.1 million in 2010 to an estimated 4.8 million
in 2014.
Sanctions Timeline
www.trimideast.com03
History of Iran’s Economic Sanctions
1979
The US Government
freezes Iranian Govern-
ment assets in the
US which was later
expanded to a trade
embargo
1987
The US Government
imposes a new trade
embargo due to Iran’s
support of terrorist
activities
2010
The US passes the
Comprehensive Iran
Sanctions, Account-
ability and Divestment
Act
1981
Trade Embargo lifted
and US$ 12 billion
worth of assets and
funds of the Iranian
Government are
released
1995 - 1997
US bans any trade
or investment by US
persons with Iran, and
specifically halted any
activity related to the
development of Iran’s
Petroleum Industry
2011
The US tightens
sactions, particu-
larly targeting the oil,
chemical and financial
industries
Q3 2013 to Q1 2014
The US begins to ease
economic sanctions fol-
lowing the start of the
negotiations on Iran’s
nuclear programme with
P5+1 nations
Tehran Hotel Market Review May 2015
April 2015
The P5+1 countries agree
on a framework for a deal
on Iran’s nuclear deal
which is expected to be
completed in June 2015
Inbound tourists are vital to the country with the tourism industry playing a key role in the
country’s economic activity. According to the World Travel and Tourism Council (WTTC),
Iran’s tourism industry contributed 6.1% of GDP in 2013 and is expected to rise by an
average annual growth rate of 5.4% by 2024. Visitor exports generated US$ 1.6bn and is
expected to grow to US$ 2.2bn by 2024.
From a tourism perspective, Iran has an extensive range of tourism offerings including total
of 17 UNESCO World Heritage Sites located in cities such as Esfahan, Tehran, Fars and Pars.
In addition, Iran has expansive mountain ranges which offer various ski resorts, religious
and archaeological sites, and a world renowned arts and crafts industry, including the
highly sort after Persian carpets.
At present, religious tourism and corporate / government travel are the two most common
reasons to travel to the country, followed by cultural, skiing, mountaineering and eco tour-
ism.
As per latest data published by governmental agencies in Iran, the country received 4.8
million foreign tourists for the fiscal year ending 20 March, 2014, of which 2.5 million
tourists visited for religious purposes.
Iran Tourism Market
International Tourists (2007 - 2013)
2007 2008 2009 2010 2014
Visitors 2,172 2,028 2,273 3,121 4,800
Growth 19.5% -6.6% 12.1% 37.3% 53.8%
6.1%Tourism’s contribution to
GDP in 2013
414,500
jobs created in the
tourism industry in 2013
5.2million international
visitors expected by 2024
2.9%of total investment was
in the tourism industry in
2013
4. INTRODUCTION
Prior to the revolution in 1979, Tehran’s hotel market had one of the highest penetrations of international hotel operators
in the region, with IHG, Hyatt, Hilton and Starwood operating properties in prime locations. Following the revolution, the
industry witnessed decades of stagnation, which was compounded by the onset of the Iraq-Iran war which made owners
reluctant to invest in maintaining and improving the properties.
As a result, the quality of most hotels in the market remain
below international standards. This is evident in the size of
the bedrooms, which tend to be small (due in part to the
age of the properties), and of poor quality due to lack of
investment in furniture, fixtures and equipment. Furthermore,
due to the age of the properties the facilities, services and
amenities also tend to be limited compared to regional and
international standards.
The resurgence of hotel demand in recent years, coupled
with various government incentives promoting new hotel
development and renovations programs, has resulted in the
refurbishment and development of a number of properties.
In the past, refurbishments were often superficial, but the re-
cent re-development of properties such as the Parsian Azadi
Hotel and Howeyzeh Hotel have proven that precedents exist
in the marketplace.
The departure of international hotel operators had a profound impact on the management of the hotels in Tehran, which
tends to be old-fashioned and lacking in key techniques such as yield management. Furthermore, service levels in the
hotels are generally poor, due in part to a shortage of suitably skilled talent and a lack of quality hospitality and tour-
ism training facilities in the country. Iran’s over reliance on the public sector in recent years, has also created challenges
for hotels in attracting quality talent as the overall pay scales and benefits are below those provided within government
organisations.
HOTEL MARKET PERFORMANCE
The four and five star hotel market in Tehran is limited, represented by only 13 properties with 3,089 rooms, serving a
population of approximately 12 million residents. Although occupancy levels in recent years have remained stable, the
market witnessed a significant increase in demand in 2014 on the back of thawing international relations and renewed
tourist growth.
The sudden increase in demand resulted in market wide
occupancy levels increasing from 58 percent in 2013 to 79
percent in 2014. As a result of the strong demand, hote-
liers were able to yield significantly higher rates which
rose 56 percent from US$69 to US$108 over the same
period.
Although average room rates remain well below compa-
rable regional destinations, the limited supply and growing
demand is expected to drive rates significantly higher over the next 12 months, even without the removal of sanctions.
However, if sanctions are removed, the expected wave of corporate travelers could create a market where rates could
increase exponentially on the back of the limited supply of quality hotel rooms.
Potential competition for hotels could arise mainly from the privately owned hotel apartment market in Tehran. This sub-
market is comprised of 33 small properties, primarily driven by long term visitors who are on assignment for fixed periods
of time, however the strong demand witnessed over the past 12 months, has resulted in a shift towards short stay offer-
ings.
With hotel apartments offering ease and convenience of access, greater privacy, larger room offerings and higher quality
of service, this sub market has potential to have greater role in Tehran’s accommodation market. Furthermore, with the
potential entry of online travel agents including booking.com, Agoda and TripAdvisor as well as Airbnb, the hotel apart-
ments could offer some relief during periods of strong demand and help offset the potential exponential rise in room
rates.
www.trimideast.com04
Tehran Hotel Market
Tehran Hotel Market Review May 2015
Tehran Hotel Market - Key Performance Indicators
Key Indicator 2013 2014
Occupancy (%) 58.0 79.0
Average Daily Rate (US$) 69.0 108.0
RevPAR (US$) 40.0 85.0
Source: TRI Consulting 2015
5. Corporate
45%
Government/Diplomats
21%
Tour
Operators
14%
Leisure
8%
FIT
12%
Market Segmentation - Tehran Hotels
MARKET SEGMENTATION
The corporate and government sectors are the primary
sources of demand in Tehran. Despite the volatile politi-
cal environment and poor relations with USA and UK,
Iran has maintained good relations with many foreign
countries including Germany, South Korea, Japan and
France. In recent years, commercial cooperation has
also been established with China and there are indica-
tions that business is also growing strongly with other
Asian countries.
The corporate segment is the primary demand driver
for the majority of four and five star hotels in Tehran,
with hotels reporting that the segment accounts for
over half of their total room nights of demand.
The negative image of Iran portrayed by the media
over the past decade has had a corresponding impact
on tourist demand from key international source mar-
kets.
In response, Iran recently launched a number of marketing and promotional initiatives in order to revive its international
tourism market and offset its heavy reliance on domestic and religious tourists. Based upon comments and feedback
from industry professionals, Iran has managed to increase leisure demand by targeting key markets in the region includ-
ing the GCC, Caucasian countries and the Indian Sub-continent.
Additionally, leisure groups from tour operators and leisure FIT’s have significantly increased in the past year follow-
ing extensive coverage of Iran’s tourism sector from international media groups including CNN and the Financial Times
which included Iran as one of the top destinations in 2014.
Historically, the leisure segment was known to represent no more than 10-15 percent of total demand, however the mar-
ket has significant traction over the years and now attracts between 20-40 percent of total demand from this segment.
FUTURE SUPPLY
Although the entry of new hotels into the Tehran market has been limited in recent years, the city is expected to witness
four new properties enter the market between 2015 and 2017. The lack of quality hotels coupled with increasing perfor-
mance levels and the recent easing of sanctions are all catalysts in the potential for new hotel development in Tehran.
TRI have identified four key properties which are in various stages of development and are expected to change the hotel
landscape in the city:
Existing Hotel Pipeline in Tehran
Name Location Classification Opening Year Number of Keys
Espinas Behnood Hotel North Tehran 5 Star 2015 600
Rayhaan by Rotana - 5 Star 2017 200
Axis Hotel 1 IKIA 4 Star 2015 296
Axis Hotel 2 IKIA 3 Star 2015 196
Total 1,292
Source: TRI Consulting (2015)
Our assessment of the current market performance levels and the future supply pipeline in Tehran indicates that the
overall four and five star market is expected to witness growing, albeit fluctuating, occupancy levels over the next 12-24
months.
www.trimideast.com05
Tehran Hotel Market Review May 2015
6. According to market research,
“average room rates in Tehran’s four and
five star hotels increased 56 percent
between 2013 and 2014.
7. www.trimideast.com07
Market Outlook
The easing of economic sanctions against Iran in November 2013 resulted in a significant increase in tourism activity in
the country, from both the international leisure and corporate segments, boosting hotel performance throughout Tehran.
This sudden growth highlights the fact that the Tehran hotel market is significantly under served in the four and five star
segment, which has allowed even poor quality hotels to achieve strong occupancy levels whilst commanding rates which
exceed their theoretical thresholds.
If the nuclear agreement is finalised on June 30, it will usher in a new age for the
capital’s hotel and tourism market through an explosive growth in demand, particu-
larly from the corporate segment, as a greater number of companies try to penetrate
the market and secure contracts in the country’s various industries. With the existing
supply of hotels already experiencing occupancy levels in excess of 80 percent, the
growth in demand could push the market close to breaking point, as visitor demand
could potentially exceed the total supply of rooms in the city.
The growth and development of new hotels in Tehran has been stagnant in recent
years as economic sanctions restricted foreign investment, drove hyperinflation throughout the country and limited
tourism demand. With the floodgates poised to open in July, Tehran presents significant opportunities for new hotel
development as well as the entry of leading international hotel operators.
We consider that the key opportunity for hotel operators in Tehran will be through the rebranding of existing four and
five star hotels which not only allow for immediate market entry, but direct cash flows from management fees. With
the four and five star hotel market being limited to only 16 properties, we anticipate a highly competitive environment
amongst hotel operators, with owners expecting to benefit from attractive fee structures and the possibility of capital
injection or key money from operators for prime properties.
Although the potential opportunities in Iran are endless, key challenges remain, including the red tape of setting up
companies, the need for various licenses and most importantly, the process of repatriating funds out of the country. The
government has already taken proactive steps to try and remove some of these barriers through the creation of a one
stop shop for foreign investors and laws on Public-Private Partnerships (PPP).
Tehran Hotel Market Review May 2015
“There are significant op-
portunties in every sector
in Iran,
especially in the
hospitality and tourism
sectors”
8. TRI Consulting is one of the region’s leading management consultancy firms, specialising in hotels, leisure and real es-
tate. With over 20 years of experience in the region, TRI is regularly called upon to advise government entities, publicly
listed companies, regional developers, hotel operators and high net worth individuals through their extensive range of
services.
About the Authors
Christopher Hewett
Associate Director
Christopher joined TRI in 2010 and since then has en-
gaged in over 100 assignments throughout the MENA
region encompassing market and financial feasibility
studies, operational reviews, operator selection and
valuations.
He has advised an extensive array of clients ranging
from high net worth individuals to financial institutions
and government organisations. He adopts a prag-
matic and rational approach to unique hotel and real
estate projects, guiding clients through the various
stages of the development lifecycle.
In addition to his consulting activities, Christopher
oversees the marketing and public relations activities
of TRI and is a regular commentator on the regional
hotel and tourism industry, frequently appearing
in various media outlets as well as presenting and
participating in industry conferences, exhibitions and
events.
www.trimideast.com08
TRI Consulting
Tehran Hotel Market Review May 2015
Peter Goddard
Managing Director
A founding partner of TRI’s Dubai operation in 1995,
his areas of specialisation include site analysis and
planning; market analysis and demand forecasting;
facilities recommendations and planning; prospec-
tive financial analysis; valuations; raising of equity
and finance; management and contract negotiations;
investment and sensitivity analysis; and tourism devel-
opment and master planning.
Such continuous exposure to, and study of, hotel,
tourism and real estate industries has provided Peter
with an extensive background and understanding of
the feeder markets, demand generators and other key
factors affecting future demand levels and charac-
teristics, optimal market positioning for facilities and
demand capture. In his role as Managing Director of
TRI, Peter has overseen more than 750 assignments
across the region.
Peter is a frequent speaker at hotel, resort and tour-
ism industry-related conferences, he is often quoted in
trade magazines.
9.
10. TRI CONSULTING
P O Box 31933
Dubai
United Arab Emirates
Tel: +971 4 345 4241
Fax: +971 4 345 8502
Email: info@trimideast.com
Website: www.trimideast.com
KEY CONTACTS
Christopher Hewett
Associate Director
Mob: +971 50 345 5047
christopher.hewett@trimideast.com
Peter Goddard
Managing Director
Mob: +971 50 654 1320
peter.goddard@trimideast.com