International arrivals in Greece increased year-over-year in 2013, with arrivals up 14.3% in Athens and 30.5% in the rest of Greece. Revenue per available room (RevPAR) also increased across Athens, Thessaloniki, and Greek resorts. Confidence in the Greek economy is returning as 50% of Greek CEOs expect an improving economy in 2014. Tourist satisfaction in Athens and Thessaloniki remains very high. Several major Greek hotel sales were announced in 2013, including the sale of Astir Palace Resort for €400 million. The Greek tourism industry expects continued growth in 2014 with a target of 18 million international arrivals and €13 billion in revenue.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
COVID-19 Impact on Hospitality Industry And How to Recover From this Pandemic?RateGain®
Gathering market insights from US, Europe, and China of hotel bookings and flight activity seen on a daily basis to help in navigating the uncharted waters of COVID 19, insights highlighting major cities of European regions like Italy, France, Iberia, Baltic, etc and showcasing the new reservation volumes of top cities in the USA using data from RateGain. In this joint webinar, It is emphasized that although times have been tough during this crisis, Current searches for within drive destinations have increased Y-O-Y and future searches for the second half of 2020 has increased as per the research done by Sojern.
Hope for a #bettertomorrow with smart distribution and strategize social media marketing for effective communication because the road to recovery will heavily depend on the next big trend that will be seen in the travel and hospitality industry worldwide.
To download the research, visit : https://bit.ly/3ayYmOl
Webinar - The Future of European Tour OperatorsRateGain®
Europe is cautiously but surely opening up after the first wave of COVID-19. With the upcoming summer holidays, tour operators would be looking to reorient their strategy to tap into the domestic demand and maximize revenue.
European Travel and Hospitality leaders Decode The Future of Tour Operators in the Region.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
COVID-19 Impact on Hospitality Industry And How to Recover From this Pandemic?RateGain®
Gathering market insights from US, Europe, and China of hotel bookings and flight activity seen on a daily basis to help in navigating the uncharted waters of COVID 19, insights highlighting major cities of European regions like Italy, France, Iberia, Baltic, etc and showcasing the new reservation volumes of top cities in the USA using data from RateGain. In this joint webinar, It is emphasized that although times have been tough during this crisis, Current searches for within drive destinations have increased Y-O-Y and future searches for the second half of 2020 has increased as per the research done by Sojern.
Hope for a #bettertomorrow with smart distribution and strategize social media marketing for effective communication because the road to recovery will heavily depend on the next big trend that will be seen in the travel and hospitality industry worldwide.
To download the research, visit : https://bit.ly/3ayYmOl
Webinar - The Future of European Tour OperatorsRateGain®
Europe is cautiously but surely opening up after the first wave of COVID-19. With the upcoming summer holidays, tour operators would be looking to reorient their strategy to tap into the domestic demand and maximize revenue.
European Travel and Hospitality leaders Decode The Future of Tour Operators in the Region.
Webinar: How Can Travel Companies in APMEA Navigate the Impact of COVID-19 fo...RateGain®
Join us to hear our expert panel of speakers discuss:
* Changing dynamics of the Travel Company- Hotel Relationship: Friends or Foes post COVID-19
* Emerging Travel Trends and how can Travel Companies Cope?
* Mass Discounts: The Right Approach or Cheat Code to Generating Demand?
* The increased importance of rate intelligence and parity in the Post-COVID world
* Cope with Corona: How can Online Travel Companies plan for First Day of Work
* The secret to generating traveler confidence
Webinar : Car Rentals - Driving Towards a Better TomorrowRateGain®
Decoding The Future Of Car Rentals For A #BetterTomorrow by learning about :
- Impact and the state of recovery so far for car rentals
- Recovery checklist for European car rental operators
- The relevance of airports for car rentals in the new normal
- Fleet utilization & inventory management in the new normal
- What lies ahead for car rentals in the new normal
Euronews Travel Trend Report (October 2020)David Mora
Hit hard by the global Covid-19 pandemic, the travel and tourism sectors are facing a rapidly changing future. As brands and businesses look to recover losses, there’s also a need to re-think their offerings, amid changing consumer behaviour and habits. New mindsets, needs, wants and desires – some fuelled by lockdowns – are emerging.
Your first class ticket to more travel sales with search advertising
As the days get shorter, the air gets colder, and snowflakes begin to fall, winter holiday seekers are typically deciding on one of two things: Should they embrace the winter season or should they escape it? Sean will talk share travel insights and why you can’t ignore the Yahoo Bing Network.
Trivago - one of the largest hotel search enginesaumya2503
Trivago - one of the largest hotel search engine, is a german comany. Here the business model, features, marketing straegies and financial statements of Trivago is discussed.
Webinar On Current Scenerio of Middle East And Africa Region In Corona CrisisRateGain®
Insights of DoD net bookings across regions, countries, cities, & hotel segments in the Middle East and Africa region. The way ahead to bring some positives during COVID-19 challenging time.
Webinar on the current state scenario of South East Asian Region Market durin...RateGain®
Market scenario and insights of southeast Asian region derived from RateGain's data labs for a deeper understanding of the impact of coronavirus on countries like Indonesia, Malaysia, Philippines, Vietnam, Singapore, Thailand, Myanmar and Cambodia focussing on a month on month booking and cancellation trends across major cities in the region. Although local and global chains along with budget hotels are witnessing challenging times, it is important to drive inspiration and hope from the positivity in the region for a #bettertomorrow.
To view the recorded webinar, visit: https://bit.ly/3ci19ws
The future of work and skills in the tourism industryDavid Mora
Informe sobre la gestión del talento, competencias y empleo de calidad en el sector turístico, elaborado por la OMT en colaboración con la empresa Cegos
In this study, we analyze the reviews for the top 10 most expensive and least expensive hotels based out of London to compare various aspects of the rating and review text.
Make It Personal: Engaging Travelers with Personalized MessagingRafat Ali
Download the workshop presentation presented at the Skift Global Forum 2015. This presentation dives into the world of personalization and how brands can engage with their travel customers.
This presentation is brought to you by Underline Communications.
The 2016 State of Travel deck draws from our daily coverage of the global travel industry, from our ongoing series of Skift Trends Reports, and also incorporates expert research from throughout the travel industry.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
Webinar: How Can Travel Companies in APMEA Navigate the Impact of COVID-19 fo...RateGain®
Join us to hear our expert panel of speakers discuss:
* Changing dynamics of the Travel Company- Hotel Relationship: Friends or Foes post COVID-19
* Emerging Travel Trends and how can Travel Companies Cope?
* Mass Discounts: The Right Approach or Cheat Code to Generating Demand?
* The increased importance of rate intelligence and parity in the Post-COVID world
* Cope with Corona: How can Online Travel Companies plan for First Day of Work
* The secret to generating traveler confidence
Webinar : Car Rentals - Driving Towards a Better TomorrowRateGain®
Decoding The Future Of Car Rentals For A #BetterTomorrow by learning about :
- Impact and the state of recovery so far for car rentals
- Recovery checklist for European car rental operators
- The relevance of airports for car rentals in the new normal
- Fleet utilization & inventory management in the new normal
- What lies ahead for car rentals in the new normal
Euronews Travel Trend Report (October 2020)David Mora
Hit hard by the global Covid-19 pandemic, the travel and tourism sectors are facing a rapidly changing future. As brands and businesses look to recover losses, there’s also a need to re-think their offerings, amid changing consumer behaviour and habits. New mindsets, needs, wants and desires – some fuelled by lockdowns – are emerging.
Your first class ticket to more travel sales with search advertising
As the days get shorter, the air gets colder, and snowflakes begin to fall, winter holiday seekers are typically deciding on one of two things: Should they embrace the winter season or should they escape it? Sean will talk share travel insights and why you can’t ignore the Yahoo Bing Network.
Trivago - one of the largest hotel search enginesaumya2503
Trivago - one of the largest hotel search engine, is a german comany. Here the business model, features, marketing straegies and financial statements of Trivago is discussed.
Webinar On Current Scenerio of Middle East And Africa Region In Corona CrisisRateGain®
Insights of DoD net bookings across regions, countries, cities, & hotel segments in the Middle East and Africa region. The way ahead to bring some positives during COVID-19 challenging time.
Webinar on the current state scenario of South East Asian Region Market durin...RateGain®
Market scenario and insights of southeast Asian region derived from RateGain's data labs for a deeper understanding of the impact of coronavirus on countries like Indonesia, Malaysia, Philippines, Vietnam, Singapore, Thailand, Myanmar and Cambodia focussing on a month on month booking and cancellation trends across major cities in the region. Although local and global chains along with budget hotels are witnessing challenging times, it is important to drive inspiration and hope from the positivity in the region for a #bettertomorrow.
To view the recorded webinar, visit: https://bit.ly/3ci19ws
The future of work and skills in the tourism industryDavid Mora
Informe sobre la gestión del talento, competencias y empleo de calidad en el sector turístico, elaborado por la OMT en colaboración con la empresa Cegos
In this study, we analyze the reviews for the top 10 most expensive and least expensive hotels based out of London to compare various aspects of the rating and review text.
Make It Personal: Engaging Travelers with Personalized MessagingRafat Ali
Download the workshop presentation presented at the Skift Global Forum 2015. This presentation dives into the world of personalization and how brands can engage with their travel customers.
This presentation is brought to you by Underline Communications.
The 2016 State of Travel deck draws from our daily coverage of the global travel industry, from our ongoing series of Skift Trends Reports, and also incorporates expert research from throughout the travel industry.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
The Greek Hospitality newsletter of GBR Consulting provides a snapshot of the performance of Greek hotels based on a sample of more than 180 hotels & resorts in Greece. This hotel data is complemented by data from other sources so as to place the Greek hospitality industry in the perspective of Greek tourism and of the International Hospitality Industry.
The Greek Hospitality newsletter of GBR Consulting provides a snapshot of the performance of Greek hotels based on a sample of more than 180 hotels & resorts in Greece. This hotel data is complemented by data from other sources so as to place the Greek hospitality industry in the perspective of Greek tourism and of the International Hospitality Industry.
The Greek Hospitality newsletter of GBR Consulting provides a snapshot of the performance of Greek hotels based on a sample of more than 180 hotels & resorts in Greece. This hotel data is complemented by data from other sources so as to place the Greek hospitality industry in the perspective of Greek tourism and of the International Hospitality Industry.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.
To build a tourism strategy that lasts and that works for all, you have to be realistic in analysing what works and what doesn’t. In the first of this ‘uncovered’ series of reports, experts at TOPOSOPHY share their views on the tourism resurgence in Greece and the top priorities for government and business in Greece today.
Cruise lines are queuing up to bring visitors to Greek shores, airlines of all colours and origins are returning to Greek airports and hotels are yet again filling with guests eager to enjoy Greek hospitality. But after some difficult years, is the picture really this rosy? A closer look reveals a range of concerns as big and small players across Greece struggle to keep up with their European competitors and understand how to capitalise on growth from the emerging markets. discover TOPOSOPHY’s take on the current state of Greek Tourism in this candid report that aims to provide much food for thought to tourism industry professionals in Greece and beyond.
A research dedicated for those looking to buy and invest in the tourism sector of Crete.
What is happening to the commercial – tourism Chania’s property market, and what are the most critical trends?
The commercial property market in Crete and specifically for the Prefecture of Chania is nonetheless relatively healthy, with great prospects for the near future for those looking to buy an exceptional real estate asset in Crete.
YOUR BUSINESS IS YOUR PROFITABILITY IN CONCEPT HOTEL FUTURIST. SEE YOUR FUTURE AS YOUR PRESENT AND INVEST IN CREATIVITY THAT MAKES SENSE AND REALITY FOR BOTH GUESTS, MANAGEMENT AND STAFF. A NEW VISION AT SHORT TERM, MID TERM OR LONG TERM QUALITY AND TECHNOLOGY HOSPITALITY INDUSTRY.
Hotels.com' Review of global hotel prices January — June 2014
While average hotel room prices rose globally by 4 per cent in the first six months of 2014, London prices exceeded that with a rise of 9 per cent to £127.
Cambodia is the cheapest place, with rooms only £34 in comparison.
See more: www.travelperformance.com
download: http://goo.gl/nV73SQ
USA Travel Industry outlook and Trends 2018. Deloitte Report. David Vicent
A very complete report by Deloitte about travel and tourism industry trends in USA. Very nice report model to analyce key facts in any latin american country.
Historic and forecast tourist volumes covering the entire Spanish travel and tourism sector
Detailed analysis of tourist spending patterns in Spain for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
http://www.researchmoz.us/travel-and-tourism-in-spain-to-2018-report.html
Etude PwC sur l'hôtellerie européenne (2014)PwC France
http://pwc.to/MHQxud
Après une année 2013 marquée par une reprise fragile, la troisième étude de PwC sur l’hôtellerie en Europe montre que le secteur devrait retrouver le chemin de la croissance en 2014. En matière de croissance du revenu par chambre disponible (Revenue Per Available Room, soit RevPAR), Dublin, Londres et Paris prennent la tête du classement. L’hôtellerie parisienne devrait ainsi connaître une croissance de près 4% de son RevPAR en 2014, grâce à des taux d’occupation et prix moyen élevés.
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
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2. Introduction
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the
broader context of the international hospitality industry as well as of Greek tourism and Greek socioeconomic developments.
International arrivals1 in Greek airports, 2013 compared to 2012
Region
% Change in International arrivals – Q4
Athens
% Change in International Arrivals – ytd Q4
14.3%
Thessaloniki
2.5%
12.0%
3.4%
30.5%
Rest of Greece
14.9%
Source: SETE, processed by GBR Consulting
RevPAR2 in Greek hotels, 2013 compared to 2012
Region
% Change in RevPAR of Greek hotels - Q4
Athens
% Change in RevPAR of Greek hotels ytd Q4
13.9%
Thessaloniki
11.2%
10.7%
-5.9%
Resorts
28.4%
16.3%
Source: GBR Consulting
RevPAR2 in Competitive Destinations, 2013 compared to 2012
Region
% Δ in RevPAR of Comp. Destinations – Q4
S. Europe
6.2%
Rome
6.0%
-0.4%
Madrid
Cairo
% Δ in RevPAR of Comp. Destinations ytd Q4
1.5%
-10.6%
-42.3%
-7.8%
-25.5%
Source: STR Global, processed by GBR Consulting
1
The international arrivals statistics are based on SETE calculations compiling the data from 13
major airports of Greece, representing 95% of foreigners’ arrivals by plane in Greece and 72% of
total foreigners’ arrivals. Thessaloniki airport does not distinguish between arrivals of Greeks and
foreigners.
2
RevPAR: Revenue per Available Room; for Greek resorts, calculations are based on TRevPAR (i.e.
Total RevPAR).
Hotels • Resorts • Spas • Marinas • Casinos • Conference Centers • Theme Parks • Golf
Page 2 of 4
3. Commentary
In 2013 12.6 mn tourists arrived at the main Greek airports representing an increase of 10.8% in
comparison to 2012. According to estimates of SETE, the total number of tourists in Greece reached
17.8 mn, up 15% from 2012 also thanks to a significant rise in arrivals by road. With respect to
revenue, SETE forecasts 11.5 bn euro over 2013 (+15%), while that number rises to 12.2 bn euro
when cruise passengers are also taken into account.
Official data of the Hellenic Statistical Authority until September 2013 showed an increase of 15.2% in
tourist arrivals compared to same period last year in line with the above forecast of SETE for 2013 as a
whole. Tourists from China grew by a spectacular 85% year-on-year, while Russia and Turkey showed
increases of 49% and 45% respectively. From the major source countries, France and Italy showed
increases of 17% and 14% respectively.
Athens airport saw a small recovery (+2.5%) in international tourist arrivals, after 6 years of decline.
Further levels at Athens’ hotels bottomed out primarily due to a recovery in leisure tourism and from
April onwards occupancy improved significantly yoy, while room rates remained at 2012 levels.
Similarly, Thessaloniki recorded significant increases in RevPAR as from August 2013, after 7 months of
decline; as a consequence, the drop in RevPAR was contained at -5.9% for 2013 as a whole. The resort
hotels had a good year with a 16.3% increase in RevPAR in 2013 compared to 2012.
By comparison, Rome remained stable in Q4 and ended 2013 with a +1.5% in RevPAR. Madrid and
Cairo further deteriorated with significant drops in Q4, so that the year was closed with drops in RevPAR
of -7.8% and -25.5% respectively.
Confidence in the Greek economy returning
Even though the economy retracted by an estimated 3.5% in 2013 and unemployment is still at record
levels, confidence is slowly returning. Towards the end of 2014 a pick-up of the economy is expected
after seven recessionary.
The ACEO/ICAP 2013 Q4 CEO survey among 2,340 Greek CEOs, indicated that 50% overall -and 65%
among the CEOs of the very big companies - expects that the Greek economy will improve in 2014.
Very high tourist satisfaction rates in Athens and Thessaloniki
Based on the latest Tourist Satisfaction surveys conducted by GBR Consulting on behalf of the Athens
and Thessaloniki Hotel Associations, tourists are very satisfied with their experience. In Athens,
contrary to perceptions, throughout the period 2009 – 2013 more than 90% of visitors surveyed would
come for a return visit and / or recommend Athens to family and friends. Furthermore, 93% of the
respondents of the 2013 survey considered their experience in Athens as expected or better.
In Thessaloniki the tourist satisfaction survey showed that a stunning 93% of the leisure tourists would
recommend Thessaloniki to other people and that the overall assessment mark was 8.0 on a scale of 1
– 10, where culture, the locals’ behaviour and leisure & entertainment were the highest rated.
Hotel transactions
In December the Hellenic Republic Asset Development Fund announced that ~90% of the shares of the
Astir Palace Resort was sold for € 400 mn (corresponding to an Enterprise value of just under € ½ bn)
to Saudi Arabian fund ACG, which is allied with the Turkish Dogus Group and four other Arab funds. The
resort complex consists of the 123 room Arion Resort & Spa, the 162 room Westin hotel, the non
operational 165 room Aphrodite hotel –planned to be developed as a W hotel- as well as the right to use
the two beaches, marina concession rights and the allowance to demolish some existing buildings to
build residential units. It is understood that the new owners will create a multiple resort with very highend villas and ultra-luxurious hotels.
The 405-key Grand Hotel in Rhodes was sold by the National Bank of Greece to Mitsis Group of Hotels
for an amount of 38 mn euro according to press reports. The hotel, which will be renovated, had been
on lease to the Mitsis Group, but the lease ended.
Finally, it is reported that Eurobank will again try to sell the 694-key Capsis hotel in Rhodes as an
earlier deal with a German firm was called off. Also National Bank owned Gerakina beach in Chalkidiki
with 500 rooms failed to sell at around 15 – 17 mn, but renewed attempts are being undertaken.
Outlook for 2014
SETE has announced that for 2014 the Greek tourism industry is aiming at 18 mn international tourist
arrivals and € 13 bn revenue. Bookings of tourism packages so far seem to confirm these expectations
Hotels • Resorts • Spas • Marinas • Casinos • Conference Centers • Theme Parks • Golf
Page 3 of 4