The document discusses the evolving influence of trends on businesses and governance amidst significant global events such as populism, technological advancements, and societal changes. It highlights the need for new methodologies to understand consumption behavior, civic participation, and the emergence of new influencers in this landscape. The TrendsLab event aims to explore these dynamics and provide tools for navigating the future's uncertainties through expert discussions and workshops.

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www.elisava.net www.designthinkers.es http://trendsobserver.com/
Trends have become a ruling factor for business and also for governments. The
rapid changes in society transform markets, governance and people’s lifestyle
and view of the world.
Trump, Brexit, Putin, Syria, EU refugee crisis, Chinas deceleration, Generation Z,
AI, IoT and many other signals create a new territory for the short and mid-term
future that does not seem easy to manage or even understand. Because until
now, trends have been logical, consequent and somehow a matter of cause and
effect. But probably not anymore. How will the process of influence change after
these events?
New attitudes towards the “politically correct” and what is socially acceptable
start appearing when voters and companies feel empowered by the majorities in
the polls or in election processes. Recent events related to racism, corruption,
nationalism and other highly criticised practices seem validated when leaders
promote them within their actions and plans. Will this change the way we
consume, vote and relate to each other? Which are the new agreements around
the “new normal”?
The cycles and patterns for trends evolution have changed, probably because of
acceleration and the impact of radical and powerful influencers and passive
acceptance of massive audiences relying in the comfort of technology and
disinformation. Technology and data have been just some of the key factors for
understanding and forecasting future scenarios and opportunities for all types of
organisations.
Collective Intelligence and the new form of dominance and consumption will
probably bring new opportunities and threats to businesses and entrepreneurs.
Who will be the new trendsetters and opinion leaders? How will they get
accepted or rejected?
During our Trendslab 17, we will explore those industries, influencers and trends
that help shape the next years in terms of consumption and citizen participation.
We will discuss the reasons and roots of all these changes and some tools to
understand and navigate the next 10 years. Join the conversation: talks and
workshops and participate in the creation of opportunity scenarios using multiple
visual and digital methods
Context

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www.elisava.net www.designthinkers.es http://trendsobserver.com/
Monday February 13th
Welcome
Panel of Experts (streaming available)
Carla Montané, Marta Marin, Jorge Rodriguez
Introduction to Research Methodology
Jorge Rodriguez
Tuesday February 14th
Trends for 2017 by Nelson Pinheiro & Trends Observer
Workshop session
Nelson Pinheiro & Jorge Rodriguez
Wednesday February 15th
Collective Intelligence by Josep Maria Monguet
Big Data and Trends by Hector Linares
Thursday February 16th
Consumer behaviour & Consumer communities by Carla Montané
Workshop session Nelson Pinheiro & Jorge Rodriguez
Friday February 17th
Workshop Session
Nelson Pinheiro & Jorge Rodriguez
Conclusions and reports (streaming will be available)
Nelson Pinheiro & Jorge Rodriguez
Saturday February 18th
Free Day for Exploration in Barcelona, Social activities to be
announced.
Program

3. www.elisava.net www.designthinkers.es http://trendsobserver.com/
Jorge Rodriguez – Elisava Universitat Pompeu Fabra
DesignThinkers Group Spain Director Masters in Advanced
Design Management Strategy and Entrepreneurship and Managing
Director at DTGS. Panel of Experts and Trends Research
Methodology Workshop.
Nelson Pinheiro – University of Lisbon Partner at Trends
Observer ” …I emphasise the following interests: Trends Studies;
Fashion Culture; Consumer Culture; Branding & Culture; Elites and
Socio-economic cleavages; Literature of the nineteenth century…”
Trends Studies 2017 and Trends Research Methodology Workshop.
Marta Marin – Universidad Ramon Llul, Editorial director at
The Hunter Since 2005 developing solutions that anticipate market
and consumer trends from our offices in Barcelona and London.
Panel of Experts.
Hector Linares – Kantar Media Founder of The Data Republic
(you can also read it as The Dat-aRe-public) a public data research
lab recently acquired by Kantar. We want to find out if the analysis
of all sort of public data can help businesses and organisations to
achieve their goals. Big data and Data Research Session.
Carla Montané: Elisava Universitat Pompeu Fabra – Sociologist
and Research Methods Professor at the Master in Research for
Design and Innovation, Colaboradora DesignThinkers Group Spain
Panel of Experts and Consumer Behaviour and Consumer
Communities session.
Josep Maria Monguet Barcelona Tech. Universitat Politècnica de
Catalunya, Research Associate Onsanity Solutions S.L. Co-Autor
del libro Por qué algunas empresas tienen éxito y otras no. Modelos
de Negocio. Ideas clave y herramientas para innovar.
Collective Intelligence Session.
Speakers