The document discusses how smartphones, tablets, and bring your own devices have changed audience engagement at events, with over half of Europeans now owning smartphones and nearly a fifth owning tablets. It also outlines how virtual and live events combined can maximize reach and engagement through sharing content before, during, and after events across various online platforms and social media. Finally, it notes how event content and promotions can drive engagement on social media by providing shareable content, coupons, and other brand benefits to extend the impact of the event.

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5. Smartphones, tablets & BYOD
2012
(Bring Your Own Device)
have changed the landscape
for audience engagement.
(Europe 2012: Smartphones:
55%; Tablets: 19%
(Proj. 2016 - 44%)

6. Copyright: TweetwallPro.com

7. Copyright: TweetwallPro.com

8. Copyright: TweetwallPro.com

9. Moderated control of Twitter at an event >
Copyright: TweetwallPro.com

10. Twitter event analytics >
Copyright: TweetwallPro.com

11. Tweets including text, images and video

13. Virtual + Live Events
= Maximum reach & engagement
Content and platforms
combined extend your
event 24 x 7 x 365

14. A- Photo overlays
B- Celebrity Photo
C- App Green screen
B
Creating photo content,
provides opportunities to
share and extend the reach
of your event so that brand
A and audience engagement
through social media will
increasingly become the norm.
C

15. Event content will
drive promotions to
social media...
...related event content &
promotional links will provide
shareable coupons and
brand related benefits

16. Event driven
automated eMails
Copyright: MoZeus.com

17. Publish new content
in ‘real time’
Copyright: MoZeus.com

18. ...will help to capture
important customer data
Copyright: MoZeus.com

19. ...will provide important
planning, information
and networking
functionality for guests
Copyright: QuickMobile.com

20. Copyright: QuickMobile.com

21. ...some apps
can be created
by yourself in
minutes

22. ...will allow exhibition stand
visitors to self-select eLiterature.
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ers
nd f
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fly
ure ag
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bro mo
No
Copyright: AllianceTech.com

23. ...will help transform attendance
tracking and provide access
control to breakouts.

24. Transformed.
Copyright: AllianceTech.com

25. Some of the most popular approaches to
Crowdsourcing for marketing & events
will include:-
1. Problem solving
Even from unexpected quarters,
solutions are being solicited, proffered
and embraced
2. Content creation
Generating content such as videos,
image or copy
3. Idea generation
Creating ideas to identify or
develop initiatives.
4. Product development
Identifying insights to enhance existing
products or develop new ones.
5. Client insights
Gathering perspectives on current or potential
products or communications initiatives.
6. Client engagement
Building greater participation and affiliation with
the brand and company.
7. Customer advocacy
Tapping customers to spread word to their
personal networks about products or services.
8. Pricing
Gaining insights on attitudes to possible
pricing strategies.

27. Randle has an honorary doctorate in events management.
He has won a Guinness World Record on behalf of his
client, Vodafone, for the largest silver-service dinner party
as well as numerous other awards. Randle has produced
summits, conferences, product launches, exhibtions,
bespoke hospitality events, sponsorship activations and
experiential projects around the world for some for some
of the world’s leading brands. He is a visiting lecturer at
the UK Centre for Events at Leeds Metropolitan University.
@RandleLondon