Trends & Business Models for Mobile Internet in the Malaysian Market
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Presented at the Mobile VAS Summit in Kuala Lumpur on 14 March 2012. Focused on 10 trends / business models shaping the Mobile Internet business in Malaysia.
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Key Components:
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Benefits:
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Understanding User Needs and Satisfying Them
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We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
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- 1. Trends & Business Models for Mobile Internet in the Malaysian Market Praveen Rajan Head of Internet & Services, DiGi Telecommunications 6th Annual Mobile VAS Summit 14 March 2012, Kuala Lumpur
- 2. 5 Things About Malaysia
- 4. 5 Things About Malaysia
- 5. 5 Things About DiGi
- 6. 5 Things About DiGi
- 9. 80% of the market using feature phones Device replacement is priority #1
- 10. 80% of the market is Prepaid Maximize monetization variables
- 11. PRICE QUOTA SPEED VALIDITY TIME POLICIES
- 12. Rationalization of Pay As You Use There is room to craft profitable models
- 13. Charging 10sen/10kb 30sen/MB Blocks Daily Max Time Peak / Off Charge Charging Peak
- 14. Cost per MB Profitability versus utilization & monetization through top-ups
- 15. Price per MB Cost per MB Commitment (RM)
- 16. Bucket plans for Postpaid Bundle Internet with voice-centric plans
- 20. Policy differentiation to separate Big, Small & Medium screen
- 21. P2P VOIP PEAK TETHERING PRIORITY OFF PEAK
- 22. Online acquisition is an enabler Nationwide reach (with good logistics)
- 24. Competitive Internet roaming Leveraging on scale / partnerships
- 26. Stimulate usage on feature phones While working on device replacement
- 28. Device subsidies in an open market can be challenging Airtime rebates could be an alternative
- 30. Device replacement Monetization variables Pay As You Use Cost per MB Bucket plans Policy differentiation Online acquisition Internet roaming Stimulate usage Device subsidies
- 31. Questions?