The document discusses how DiGi Telecommunications is driving profitability through its mobile internet ecosystem. It outlines 7 key things DiGi is doing: 1) Focusing on consistency in network speed and coverage; 2) Prioritizing territories by going deep for big screens and wide for small screens; 3) Implementing fair use quotas for all products; 4) Maximizing off-peak usage to complement fixed broadband; 5) Removing multiple APNs and setting defaults in devices; 6) Sending smart notifications about quota usage to upsell premium packages; and 7) Offering peace of mind pricing with no overage charges to incentivize upgrades.

1. Creating a Sustainable Mobile Internet Ecosystem
to Drive Profitability
Praveen Rajan
Head of Mobile Internet & Advanced Data Services, DiGi Telecommunications
5th Annual Mobile VAS Summit
27 April 2011, Singapore

2. 5 Things About Malaysia

3. 5 Things About Malaysia

4. 5 Things About DiGi

5. 5 Things About DiGi

7. Easier to Predict
when & where usage occurs
big screen user behaviour

8. Longer Attachment
spend more time
& hog the network
big screen user behaviour

9. CONSUME
MORE
better speed
= longer surf time
= bigger volume
big screen user behaviour

10. Harder to Predict
when & where usage occurs
small screen user behaviour

11. Shorter Attachment
short bursts of usage as &
when needed
small screen user behaviour

12. Device Drives Usage
beware of smartphones
small screen user behaviour

13. • Easier to predict
• Harder to predict
when & where
when & where
• Longer
• Shorter
attachment to the
attachment to the
network
network
• Better speed
• Usage depends
drives more
on device
volume

14. How are We Driving Profitability?

15. 1 Focus on
Consistency

16. 2
Prioritize Your
Territories
go deep for big
screen, go wide for
small screen
big screen & small
screen have varying
levels of tolerance

17. 3
Fair Use
Quota for
all Products
Start early,
communicate
everywhere

18. 4
Maximize
Off-peak
Can it
complement fixed
broadband?

19. Zero Settings
Get rid of multiple
APNs, set defaults in
devices
5

20. ATTENTION!
You have reached 75%
of your quota.
Smart Notifications
Opportunity to upsell to
premium packages
6

21. Peace of Mind Pricing
no charge after quota
incentivize customers to upgrade or buy top-ups
7

22. Speed /
Consistency
Peace of Mind Prioritize Your
Pricing Territories
Profitable
Mobile Internet
Ecosystem
Smart Fair Use
Notifications Quota
Zero Maximize
Settings Off-peak

25. Questions?