Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Internet Done Right in 10 Ways

699 views

Published on

Presentation on DiGi's best practices. Presented at the Mobile VAS Summit in Singapore. 27 April 2011

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Internet Done Right in 10 Ways

  1. 1. Internet Done Right in 10 WaysAchieving profitable growth from Internet for the small screen in a rapidly maturing and highly competitive market Praveen Rajan Head of Mobile Internet, DiGi Telecommunications 4th Annual Mobile VAS Summit 27 April 2010, Singapore
  2. 2. 5 Things About Malaysia
  3. 3. 5 Things About Malaysia
  4. 4. 5 Things About DiGi
  5. 5. 5 Things About DiGi
  6. 6. What’s the Secret Formula to Profitable Growth?
  7. 7. We Usually Start with a Simple “R2D2” Solution
  8. 8. … but End Up with Complex “Death Stars”
  9. 9. So, Here’s 10 Things That Have Worked For Us
  10. 10. 1 Unified Experience for GPRS / EDGE / 3G Consider branding your network – we called ours Turbo 3G
  11. 11. 1 Unified Experience for GPRS / EDGE / 3G Consider using “3G” to refer to Small Screen – all other terms are confusing
  12. 12. 1 Unified Experience for GPRS / EDGE / 3G
  13. 13. 2 Peace of Mind Pricing in Products Exponential growth in usage with daily max charge
  14. 14. 2 Peace of Mind Pricing in Products Exponential growth in usage with monthly max charge
  15. 15. 2 Peace of Mind Pricing in Products Significant growth in roaming usage with daily max charge
  16. 16. 2 Peace of Mind Pricing in Products Simplify communications for everyone – per MB pricing for roaming
  17. 17. 2 Peace of Mind Pricing in Products
  18. 18. 3 Video is the Hero Build your own recommendation services – every click can drive more $
  19. 19. 3 Video is the Hero
  20. 20. 4 Push the Right Smartphones Incentivize users to replace legacy phones with smartphones
  21. 21. 4 Push the Right Smartphones Smartphones will drive more Mobile Internet usage Majority of Phones are Not Suitable for Mobile Internet What’s the % of Smartphones in Your Base?
  22. 22. 4 Push the Right Smartphones Talk to users about mainstream services when selling smartphones
  23. 23. 4 Push the Right Smartphones
  24. 24. 5 Simplify Settings & Signup Rethink your APN strategy – customers don’t understand it 1,400,000 1,298,676 1,200,000 D a 1,000,000 t a 839,568 800,000 U s a g 600,000 e 408,153 ( M 400,000 B ) 200,000 6,326 4,808 8,182 - Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09
  25. 25. 5 Simplify Settings & Signup SMS activation works well as a Call to Action across all mediums
  26. 26. 5 Simplify Settings & Signup
  27. 27. 6 Create a Strategy for Newbies Recommend sites & apps for new customers in your network
  28. 28. 6 Create a Strategy for Newbies Associate freebies with relevant local content & show them what it means
  29. 29. 6 Create a Strategy for Newbies
  30. 30. 7 Reinforce Mobile Internet in Core Products Make Mobile Internet a core feature in Prepaid & Postpaid products
  31. 31. 7 Reinforce Mobile Internet in Core Products New users will try it when it’s in their face
  32. 32. 7 Reinforce Mobile Internet in Core Products
  33. 33. 8 Be Upfront About Speed & Fair Usage Consider NOT shouting theoretical speeds
  34. 34. 8 Be Upfront About Speed & Fair Usage Protect your network early ahead of the smartphone boom Big Screen Consumption Small Screen Consumption
  35. 35. 8 Be Upfront About Speed & Fair Usage
  36. 36. 9 Harmonize with Big Screen Sell Big & Small as separate products – improvise the sales script
  37. 37. 9 Harmonize with Big Screen
  38. 38. 10 Maximize Mainstream Services Use brands that your customers recognize & exploit itOut of Home
  39. 39. 10 Maximize Mainstream Services Use radio creatively – adopt mainstream brands to excite users Tweet Tweet FacebookingRadio
  40. 40. 10 Maximize Mainstream Services Remember your “call to action” on print adsPrint & Advertorials
  41. 41. 10 Maximize Mainstream Services Associate the Internet with recognizable brands & social networks The Mobile Phone is the Internet’s New HomeTV Commercials
  42. 42. 10 Maximize Mainstream Services
  43. 43. (Think R2D2) Summary Make it Easier APN strategy, signup, settings, pricing Mainstream Services Facebook, YouTube, don’t reinvent content! Smartphones iPhone & the rest + replacement strategy
  44. 44. Questions?

×