Mobile operators and ISPs were expecting revenue growth after investing in broadband infrastructure, but most have seen declining total revenue instead. This is likely due to pricing issues rather than problems with return on investment, as demand for traditional voice and SMS services has fallen with the rise of alternatives like VoIP and social media. Operators have tried bundling services and slowing speeds to control consumption, but this undermines the customer experience. Price wars and lack of quality assurance as contractual speeds are not always delivered have also undermined customer loyalty. The document proposes balancing regulation to ensure quality while avoiding predatory pricing, using client software to monitor real speeds, and allowing customers to try new operator's data services without changing numbers or operators to boost competition