How are people getting to your website, and what are they doing when they arrive? Which pages of your site keep people engaged, and which ones do they ignore? Which digital marketing channels are giving you more customers and making you money? Google Analytics can answer these questions and more, but only if you know where to look. This session is perfect for the analytics novice, and will cover GA setup, reporting, and how to make the most out of the tool in only ten minutes a week. Dashboard URL: https://www.google.com/analytics/web/template?uid=OsqxWWtnRKmhBpH2pYFL3Q

1. @CHRISPRENDER
#TRENDIGITALSF

2. GOOGLE
ANALYTICS:
START HERE

11. TODAY
HOW TO INSTALL GA
HOW TO CONFIGURE G A
HOW TO SPEND YO UR TIM E

12. GOOGLE.COM/
ANALYTICS

15. A C C O U N T
P R O P E R T Y P R O P E R T Y
V I E W V I E WV I E W V I E W

16. C O M P A N Y
P R O P E R T Y P R O P E R T Y
V I E W V I E WV I E W V I E W

17. C O M P A N Y
W E B S I T E W E B S I T E
V I E W V I E WV I E W V I E W

21. BEFORE
</HEAD>

22. ONE MORE THING…

23. GOOOOAAAAALLLLLL!GOOOOAAAAALLLLLL!

24. WITHOUT GOALS,
YOU ARE WASTING
YOUR TIME ON
GOOGLE ANALYTICS.

29. DOES IT WORK?

32. LET’S TAKE
A LOOK
AROUND

37. YOU HAVE
TEN MINUTES

38. SOURCE / MEDIUM
GEOGRAPHY
MOBILE REPORT
TOP CONTENT

39. V I S I T O R
V I S I T V I S I T
P A G E
V I E W
P A G E
V I E W
P A G E
V I E W
P A G E
V I E W

40. U S E R
S E S S I O N S E S S I O N
P A G E
V I E W
P A G E
V I E W
P A G E
V I E W
P A G E
V I E W

41. SOURCE / MEDIUM

48. GEOGRAPHY

55. MOBILE

59. TOP CONTENT

66. MAKE IT EASIER

70. YOU GET A
DASHBOARD

71. DASHBOARD
INSTRUCTIONS

72. 1) Log into your Google Analytics account.
2) Copy and paste Dashboard URL from Slideshare description.
3) Select your Account > Property > View
And that’s it! Use the “Email” button below the title to schedule this
dashboard to automatically come to your inbox.
Questions? Email chris@clickrain.com

73. THANK YOU

74. CHRIS@CLICKRAIN.COM
@CHRISPRENDER