Trend presentation 2019

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Sistacafe trend updated for 2019 with insight sharing to women trend from sistacafe.com for more information please see more in the slide

Marketing

SISTACAFE
Shake Up
2019
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

SistaCafe.com by Sitthichok Panyachaisna (Product Manager)
AGE : 18+

4 Hours to 4 Minutes
Most time spending depend
on shopping
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)
Interest fact !
4 Minutes is the next catchy indicator
for advertorial
Content,
80, 33%
Social, 88,
37%
Service,
23, 10%
Shopping,
47, 20%
Minutes
All Time,
88, 96%
Average,
4 Mins,
4%

SistaCafe Research
• Shopping user have spend a lot more
time in Lazada / Shopee
• Service according to relevance in travel
and trend user will be more interest in
self-service platform than before .
• Social still the top of mind in this era with
consistency in growth rate and most time
consuming .
• Content have only average around 80
mins but it is video platform : netflix and
other streaming had air time in this area ,
Content have around only 4 mins to let
user engage and interact.
Time
Relevance
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

Relationship Concern
Topics about…
improvement and
technical trick still the key
.
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

SistaCafe Research
• Characteristics of women express
not only in terms of dressing or
make up but impact to
personalities on social media.
• Beauty are still perceive as crucial
impression in relation factor.
Growing
with
Someone
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

More inside More Insight
Insight Content
To serve playful lifestyle between
User and Media as medium
People still interact with self
concern than other topics .
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)
LOVE
TRICK

SistaCafe Research
• Over 50,000 views per episode
release on social media
• Each media has their own
characteristics forming by
audience .
• Creative stories with timing are
concern .
Insight
Influence
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

Destiny in control
Lucky in Life
Our girl very focus in fortune this
year not just what they wear but
also affected to what they drive.
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)
Link

SistaCafe Research
• 817,000 Views within year 2018
• Very Specific for 18 – 29
• Other content about fortune still
increasing traffic
• Content in appropriate context still
the best !
Life
Fortune
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

Search Solution
Social not for all !
2018 Many website effect from
social media changing mostly
overload content to consume .
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)
2017
2018

SistaCafe Research
• 2017 Life Style are based on social
media .
• 2018 User use social media as fast
track consuming rather than
information research .
Specialize
Context
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

Used to Influencer
Exclusive guest doesn’t mean only
famous of influencer but also used
to audience in media too.
Guest interviewee always related
to insight of SistaCafe users.
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)
Peachy GO-UNI
CAN CAN
BNK48

SistaCafe Research
• Content with match influenncer will
increase 10x engagement social
media .
• Each influencer have unique key
medium : Twitter / Facebook /
Youtube
Special
Guest with
exactly
guess
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

POINT to SELL
Product will no longer tie in user
have chance to achieve all the
product abilities to learn more see
more and love more .
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

SistaCafe Research
• 120,000 views in video project
• Beauty product is ok to hard selling
• Creative on stories efficiency when
related to user insight .Relevance
sell will tell
the sale.
SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

SistaCafe.com by Sitthichok Panyachaisna (Product Manager)
Partner
info@sistacafe.com
Advertisement
ads@sistacafe.com
Career
http://donuts-
bkk.com/jobs/
Contact detailed if you interest us .

This document discusses the importance of cross-device tracking for affiliates and advertisers. It notes that mobile usage is ubiquitous but customers prefer to research on mobile and purchase on desktop. Cross-device tracking allows understanding the path to purchase across devices and can provide insights like increased conversion rates and spending for cross-device customers. The document recommends strategies for advertisers and publishers to optimize for cross-device users.

1300 1345 track2-galperina

Rising Media, Inc.

The document provides tips for building global awareness for an affiliate program. It recommends doing market research, localizing promotional materials and the website, spreading brand awareness at conferences and through social media, searching globally for new affiliates using tools like SEMrush, educating affiliates, being culturally respectful, continuously learning, and thinking strategically about collaboration and the marketing funnel. The overall goal is to strengthen existing foreign markets and establish a presence in new markets through an expanded global affiliate program.

1515 1600 track2-killian

Rising Media, Inc.

The document discusses the benefits of migrating affiliate marketing programs to a new partner like Pepperjam. It outlines four key steps to a successful migration: 1) Plan the technology implementation, publisher outreach and timeline. 2) Develop a communication strategy and timeline to inform publishers. 3) Gradually migrate publishers to the new platform through personalized outreach. 4) Analyze performance data on the new platform and identify opportunities for improvement. The document provides a case study of one advertiser that worked with Pepperjam, migrating 95% of revenue within 15 days and increasing revenue 18% after migrating to Pepperjam.

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Anandan Pillai

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Businesses use content marketing to draw more visitors to their sites from search engines and social media, convert those visitors into customers, and change customers into repeat buyers. This helps businesses drive sales while avoiding the costs of traditional advertising. To be successful, content should be interesting, unique, helpful, eye-catching, and properly optimized for search engines. It's also important for businesses to focus on quality over quantity of content and ensure content remains fresh and relevant. Effective content enables people to stop, read, think, and take action.

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This document provides an overview of tactics that top brands use to drive revenue from Instagram. It discusses targeting prospects and retargeting past customers or site visitors. Creative best practices for videos, stories, and influencer marketing are outlined. New opportunities like polling in ads and checkout in Instagram are also mentioned. The key takeaways are that targeting matters, creative is important for conversion, and Instagram can be effective for driving revenue when brands push boundaries with different tactics.

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Resume_Media_November 2016_Hannah Grassau

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Hannah Grassau is seeking a job in mass media communication. She has a bachelor's degree in mass media communication and sociology/anthropology from Albion College expected in June 2017. Her work experience includes positions in logistics sales, mobile sales consulting at Best Buy, and volunteer media work for her church where she helped design their website and social media campaigns. She is fluent in German and experienced in social media, web design, and Microsoft Office.

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Manufacturing content marketers produced videos, short articles/posts, and virtual events/webinars most in the last 12 months. Videos produced the best results. The top owned media platforms used were organizations' websites, email newsletters, and email. LinkedIn was the most used and effective organic social media platform. Most manufacturing marketers have small content teams and outsource some activities, with finding adequately knowledgeable partners as a top challenge.

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Welcome to the Manufacturing Content Marketing Benchmarks, Budgets, and Trends with Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022. This year’s research suggested that the pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether. Videos and virtual events/webinars were big over the last 12 months with the manufacturing marketers we surveyed. In addition, 85% expect continued investment in video in 2022, making it the top area of predicted investment. Yet manufacturing marketers continue to face content marketing challenges within their organizations: 51% said they are challenged with creating valuable content instead of sales-oriented content as well as with overcoming the traditional marketing and sales mindset. Fifty percent said they are challenged with accessing subject matter experts to create content. If manufacturing marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in the coming year.

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Trend presentation 2019

1. SISTACAFE Shake Up 2019 SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

2. SistaCafe.com by Sitthichok Panyachaisna (Product Manager) AGE : 18+

3. 4 Hours to 4 Minutes Most time spending depend on shopping SistaCafe.com by Sitthichok Panyachaisna (Product Manager) Interest fact ! 4 Minutes is the next catchy indicator for advertorial Content, 80, 33% Social, 88, 37% Service, 23, 10% Shopping, 47, 20% Minutes All Time, 88, 96% Average, 4 Mins, 4%

4. SistaCafe Research • Shopping user have spend a lot more time in Lazada / Shopee • Service according to relevance in travel and trend user will be more interest in self-service platform than before . • Social still the top of mind in this era with consistency in growth rate and most time consuming . • Content have only average around 80 mins but it is video platform : netflix and other streaming had air time in this area , Content have around only 4 mins to let user engage and interact. Time Relevance SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

5. Relationship Concern Topics about… improvement and technical trick still the key . SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

6. SistaCafe Research • Characteristics of women express not only in terms of dressing or make up but impact to personalities on social media. • Beauty are still perceive as crucial impression in relation factor. Growing with Someone SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

7. More inside More Insight Insight Content To serve playful lifestyle between User and Media as medium People still interact with self concern than other topics . SistaCafe.com by Sitthichok Panyachaisna (Product Manager) LOVE TRICK

8. SistaCafe Research • Over 50,000 views per episode release on social media • Each media has their own characteristics forming by audience . • Creative stories with timing are concern . Insight Influence SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

9. Destiny in control Lucky in Life Our girl very focus in fortune this year not just what they wear but also affected to what they drive. SistaCafe.com by Sitthichok Panyachaisna (Product Manager) Link

10. SistaCafe Research • 817,000 Views within year 2018 • Very Specific for 18 – 29 • Other content about fortune still increasing traffic • Content in appropriate context still the best ! Life Fortune SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

11. Search Solution Social not for all ! 2018 Many website effect from social media changing mostly overload content to consume . SistaCafe.com by Sitthichok Panyachaisna (Product Manager) 2017 2018

12. SistaCafe Research • 2017 Life Style are based on social media . • 2018 User use social media as fast track consuming rather than information research . Specialize Context SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

13. Used to Influencer Exclusive guest doesn’t mean only famous of influencer but also used to audience in media too. Guest interviewee always related to insight of SistaCafe users. SistaCafe.com by Sitthichok Panyachaisna (Product Manager) Peachy GO-UNI CAN CAN BNK48

14. SistaCafe Research • Content with match influenncer will increase 10x engagement social media . • Each influencer have unique key medium : Twitter / Facebook / Youtube Special Guest with exactly guess SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

15. POINT to SELL Product will no longer tie in user have chance to achieve all the product abilities to learn more see more and love more . SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

16. SistaCafe Research • 120,000 views in video project • Beauty product is ok to hard selling • Creative on stories efficiency when related to user insight .Relevance sell will tell the sale. SistaCafe.com by Sitthichok Panyachaisna (Product Manager)

17. SistaCafe.com by Sitthichok Panyachaisna (Product Manager) Partner info@sistacafe.com Advertisement ads@sistacafe.com Career http://donuts- bkk.com/jobs/ Contact detailed if you interest us .

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