This document discusses the rise of mobile bookings and its impact on businesses. It provides historical context on how people booked in the past through newspapers and travel agents. It then outlines current mobile booking trends through apps, noting that 87% of the population has a mobile device. Examples are given of booking apps from Priceline and Expedia that make the booking process quick and easy. The document speculates on future mobile applications for grocery shopping and food ordering. Interviews provide industry perspectives on constant app updates and how mobile booking is changing the business landscape.