TreeHouse is an environmentally conscious home improvement company that aims to reduce homes' environmental impact through sustainable and energy efficient upgrades. It offers a vertically integrated selection of green products for windows, lighting, air/water filtration, smart home devices, floors, insulation, and more. TreeHouse prides itself on its high customer satisfaction scores and end-to-end upgrade services. It is also developing web applications to further aid consumers in home design, project planning, and tracking their home's performance over time.

1. TreeHouse: Environmentally conscious,
vertically integrated and powered by technology
Jason Ballard, Founder and CEO, TreeHouse
September 26, 2017

2. TreeHouse, Inc.
Proprietary & Confidential
The Home Upgrade Company
Business Summary
August 2017

3. 3
Why TreeHouse Exists…

4. 4
Human shelter is responsible for the majority of the planet’s
energy, water and resource use. This is the problem that
animates everything we do at TreeHouse.
72% Electricity Use
38% CO2 Emissions
30% Waste Output
14% Water Use

5. WINDOWS
Space age materials, cutting
edge performance
LED LIGHTING
Incredibly efficient and
long lasting
AIR & WATER PURIFICATION
Filtration promotes healthy air
and water
SMART HOME
Thermostats and automation
devices
KITCHEN AND BATH
Beautifully designed, responsibly
made
HVAC
Efficient system to reduce
energy needs
LANDSCAPING
Xeriscaping & native plants
reduces water needs
5
PAINT & FINISHES
For superior air quality
FLOORIN
G
Responsibly sourced, non-toxic
finishes
INSULATION
Ultra high-performance
RAIN SYSTEM
Install rain catching system
to save on water bill
HIGH PERFORMANCE ROOF
Reduces heat load and
saves energy
SOL AR POWER
Produces clean and
cheap energy
NATURAL LIGHTING
Reduce lighting needs
We are re-thinking the home from the top to the
bottom.

6. 6
What is TreeHouse…

7. PROPRIETARY &
CONFIDENTIAL
2
The Home Upgrade Company

8. 8
High-Experience Physical Spaces

9. TreeHouse is a mission-driven home
improvement company, focused on making
homes beautiful, healthy, and sustainable.

10. PROPRIETARY &
CONFIDENTIAL
2
“Themost innovative
brands in smart-home
technology and sustainable
design have embraced
TreeHousein a big way.”

11. 3
ONLY RETAILER
TOP SELLING
RETAIL
LOCATION
ONLY RETAIL
PARTNERTreeHouse, Inc.
Proprietary & Confidential
FIRST RETAIL
PARTNER

12. 12
End-to-End Service

13. PROPRIETARY &
CONFIDENTIAL
2
“In-home services are
not exactly the remit of
Home Depot or Lowe’s:
This was a market space
TreeHouse could enter. ”

14. $1000
Home upgrade
installations mean
higher ticket sizes.
8
average ticket
size
Lowe’s
Home
Depot
$67
$59
TreeHouse, Inc.
Proprietary & Confidential

15. PROPRIETARY &
CONFIDENTIAL
2
“A US Company working
to make homes more
eco-friendly that’s
blossoming thanks to its
customer service..”

16. 7
9
Customer
experience is
core
9
Net Promoter
Score
National
LeadersUSAA
CostCo
Nordstrom
Apple
Amazon
Southwest
80
7
8
7
5
70
69
66
Industry
Comps Lowe’s
2
1 Home Depot
20
TreeHouse, Inc.
Proprietary & Confidential

17. 17
Technology Powered

18. Digitally-driven remodel experience
10
Spring 2018. TreeHouse is developing web applications for
design ideation, a platform for home project inspiration,
exploration and estimation and project tracking.
TreeHouse, Inc.
Proprietary & Confidential

19. Home data
10
Spring 2018. TreeHouse is developing web applications for home
energy audits and performance recommendations, helping
consumers understand how their homes work and take action.
TreeHouse, Inc.
Proprietary & Confidential

20. 10
2.01.0
TreeHouse, Inc.
Proprietary & Confidential
TreeHouse 2.0
Dallas (2017)Austin (2011)
Store Experience. From a Green General Store in 2011 to The Home Upgrade
Company in 2017. TreeHouse’s business model and store experience has
evolved.

21. New store expansion
10
Opened June 2017
PlanoDallasAustin
Opening 2018Opened October 2011
TreeHouse, Inc.
Proprietary & Confidential

22. PROPRIETARY &
CONFIDENTIAL
2
The Home Upgrade Company
Professional
Consultants
End-to-End
Services
Technology
Powered
High-experience
Retail

23. Thank
you.