South and City College in Birmingham provides courses and training to around 12,000 students across 10 campuses. The college has various specialized facilities including a construction center, hair and beauty salons, a fine dining restaurant run by students, and music and sound recording rooms. 95% of students pass their courses at South and City College. The document outlines two potential advertising ideas - one framing choosing a college as "finding the right path" and using sound effects of someone lost in the woods being helped. The second idea presents a game show format to showcase what makes the college experience different from school. Both draft scripts and budgets for production and airing the ads are provided.

1. B Y B E T H A N Y K A V A N A G H
Treatment and pitch ideas for
South and City College
Birmingham
Bethany Kavanagh

2. South And City College
 Provide courses and training to around 12,000 students and have ten
campuses and centres across Birmingham.
 A purpose built construction centre, hair and beauty salons which are
open to the public, a fine dining restaurant run by students, music and
sound recording rooms, a industry standard auditorium and much
more.
 95% of our students pass their courses.
Bethany Kavanagh

3. Introduction/purpose
 I intend to make this advert to promote The South
and City College facilities and to attract 16 to 18 year
olds as well as to reassure the parents or guardians of
the students that wish to enrol.
 The message I am trying to put across is that
choosing south and city college will be beneficial and
has the best possible facilities the college can have.
Bethany Kavanagh

4. A D V E R T I D E A O N E
Finding the right path
South and City College
Birmingham
Bethany Kavanagh

5. Style & content
 The tone of voice that I would have in the advert is a
happy and jolly voice. However the voice would still
have to be a soft tone to be able to trust and be
reassuring.
The Script overlook ;
•Tagline - Discover your future is the college tagline however for the advert.
Can’t find the right path look through the right magnifying glass.
•The script needs to include the information about the facilities and courses
of the college (about the college).
•The music style I would use would be a strong beated song to engage the
target audience. The music would be at a medium pace but not over power
the voiceover or the sound effects.
•The sound effects
Bethany Kavanagh

6. (The script 1)
 Searching/rumiging (SFX)
Voice one: Finding the right path.....
voice oneQ: Are you struggling?
Voice twoA: Yes
Voice oneQ: Wish to be treated like an adult?
Voice twoA: Yes
Voice oneQ: Why different from school?
Voice twoA: Not teachers ... Tutors
:no uniform
Narration : Cant find the right path? Look through the right looking glass.
Contact south and city college on 0800 111 6311 thats 0800 111 6311
Bethany Kavanagh

7. (The script 2)
Bethany Kavanagh
 (footsteps skipping on a path)(isolated sound as in
forest/woods)
 Girl: (Humming happy) Oh no which path shall i go
down ?
 Boy: Roar!!!! (to scare the young girl)
 Girl: (Screams: ahhh!!!!!)(Scared voice)
 Boy: Don't worry I'm not really scary. I'm south and city
college and we can help guide you to the right path
towards your future.
Narration: Contact south and city college on 0800 111 6311
thats 0800 111 6311

8. Budget
 2 Voice over artist £300 (£250 + £50 inc radio
usage)(Equity and Radio usage.co.uk)
 Studio Hire 2hours = £60 (http://www.univibeaudio.co.uk/ )
 Slot on air (air time) Capital fm £50
 MusicBackground, music and Sound effects will all be royalty free.
 Scheduling £1590
Bethany Kavanagh

9. A D V E R T I D E A T W O
Game show
South and City College
Birmingham
Bethany Kavanagh

10. Style and content
 The style of this advert is a more informal style along side the
humorous genre.
 In the advert the content needs to include laughter and happy
voices that will intrigue people into the college because it shows
that the college is welcoming. This will appeal to both the
younger audience and also their parents and guardians.
Bethany Kavanagh

11. Script 1
(idea 2)
*Open with laughter and applause*
V1: Ok fingers on buzzers
V1: What do you call your ‘teachers’ in college?
*Two different Buzzers*
V2: Miss or sir?
V1: Incorrect ? *Incorrect buzzer*
V3: By their first names?
V1: Correct! *Correct tone*
Next question . Do you wear uniform?
*Two Buzzers*
V2: No only your college pass to be identified
V1: Correct! ... Express yourself!
Narration :South and City college is different to school in many ways – you could choose
from our range of courses call 0800 111 6311
Bethany Kavanagh Demo

12. Script 2
(idea 2)
*Open with laughter and applause*
V1: Ok fingers on buzzers
V1: On average how many courses do south and city have to choose from ?
*Two different Buzzers*
V2: 100
V1: Incorrect ? *Incorrect buzzer*
V3: 200
V1: Correct! *Correct tone*
Next question . What percentage of students passed their courses at south and city
college?
*Two Buzzers*
V2: 95%
V1: Correct! ...
Narration : Discover your future at South and city college– you can choose from our wide
range of courses call 0800 111 6311 or visit www.sccb.ac.uk
Bethany Kavanagh

13. Budget
 2 Voice over artist £500 (£150x3 + £50 inc radio
usage)(Equity and Radio usage.co.uk)
 Studio Hire 3hours = £90 (http://www.univibeaudio.co.uk/ )
 Slot on air (air time) Capital fm £50
 MusicBackground, music and Sound effects will all be royalty free.
 Scheduling £1360
Bethany Kavanagh

14. Time Constraints
Bethany Kavanagh