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Treatment for TV
advert/campaign
BY TYRONE
Classification/Genre
 My advert is going to be informative and
entertaining. I am trying to bring a lot of people
to this event so that they can see how the
Zimbabwean community and culture, I don’t
want Zimbabwe to be known as always being
negative because of the government, that is why
I am trying to raise awareness about certain Zim
events that are held in the UK.
Duration
 I aiming to make this advert at least 30 – 40
seconds. It might be a little bit difficult to this
depending how it is filmed and how much
footage I have got. All I want to film are simply
the basics e.g. I will be getting most shots of the
person who is event it is, get some of the dancing,
some establishing shots of inside of the club and
other entertaining things.
Summary of programme idea including
content, narrative, location(s) and what
makes it different
 This programme is going to be filmed at a night
club in Woodgreen called Olympvs nightclub.
There is going to be birthday bash which is going
to be held and I am planning to film a lot of key
things such as the man of the evening, dancing,
the DJ. But it will all depend on the night of the
event and how things go. Those are the main
things that I want to capture so that my advert
comes out well.
Audience
 I am aiming this type of project to all ages but
mainly the youth so that I can introduce them to
the culture of Zimbabwe and see what they think
about it.
Similar/ comparable
programme examples
 https://www.youtube.com/watch?v=pVSY74nHm98
 With this advert above, I want to capture things
that happen from the beginning of the event and
the end.
 Filming key things that is happening during the
event
Price/ Budget
 There is not going to be any cost for my advert.
The only thing where there is going to be any cost
will travelling to the event and back but that will
be the only thing where I will be using any money.
Equipment
 Camera – I am going to be using a camera to film a lot
of footage and also take a lot of stills
 Flashlight – I am going to be need a flashlight as the
event is going to be in a dark atmosphere, so by using a
flashlight it can bring the best out of the footage that I
will be shooting.
 Tripod – I don’t really need a tripod, I am just going to
have it depending on whether I need to take still
footage
 Steadicam - the Steadicam will be used for when I am
moving with the camera to catch very important shots
Actors and production
team required
 There will be no actors and this going to be a real
event and there is not going be a production
team required as I am filming this by myself
Any ethical issues
 There are not ethical issues for my campaign as I
am only promoting an event, not a cause.

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Treatment (2)

  • 2. Classification/Genre  My advert is going to be informative and entertaining. I am trying to bring a lot of people to this event so that they can see how the Zimbabwean community and culture, I don’t want Zimbabwe to be known as always being negative because of the government, that is why I am trying to raise awareness about certain Zim events that are held in the UK.
  • 3. Duration  I aiming to make this advert at least 30 – 40 seconds. It might be a little bit difficult to this depending how it is filmed and how much footage I have got. All I want to film are simply the basics e.g. I will be getting most shots of the person who is event it is, get some of the dancing, some establishing shots of inside of the club and other entertaining things.
  • 4. Summary of programme idea including content, narrative, location(s) and what makes it different  This programme is going to be filmed at a night club in Woodgreen called Olympvs nightclub. There is going to be birthday bash which is going to be held and I am planning to film a lot of key things such as the man of the evening, dancing, the DJ. But it will all depend on the night of the event and how things go. Those are the main things that I want to capture so that my advert comes out well.
  • 5. Audience  I am aiming this type of project to all ages but mainly the youth so that I can introduce them to the culture of Zimbabwe and see what they think about it.
  • 6. Similar/ comparable programme examples  https://www.youtube.com/watch?v=pVSY74nHm98  With this advert above, I want to capture things that happen from the beginning of the event and the end.  Filming key things that is happening during the event
  • 7. Price/ Budget  There is not going to be any cost for my advert. The only thing where there is going to be any cost will travelling to the event and back but that will be the only thing where I will be using any money.
  • 8. Equipment  Camera – I am going to be using a camera to film a lot of footage and also take a lot of stills  Flashlight – I am going to be need a flashlight as the event is going to be in a dark atmosphere, so by using a flashlight it can bring the best out of the footage that I will be shooting.  Tripod – I don’t really need a tripod, I am just going to have it depending on whether I need to take still footage  Steadicam - the Steadicam will be used for when I am moving with the camera to catch very important shots
  • 9. Actors and production team required  There will be no actors and this going to be a real event and there is not going be a production team required as I am filming this by myself
  • 10. Any ethical issues  There are not ethical issues for my campaign as I am only promoting an event, not a cause.