The document outlines plans for two advertisements - one for the lower school and one for the sixth form of Ringwood School. The sixth form ad will be 40 seconds long and feature student testimonials promoting the school's success rates and upcoming open evening. The lower school ad will be shorter at 30 seconds and use rhetorical questions to highlight the school's facilities and extracurricular opportunities before promoting the open evening. Both ads aim to appeal to their target audiences - wealthy 16-year-olds interested in their future for the sixth form and middle-class parents wanting a good education for their children in the lower school. The production plans to record on location at the school's facilities to stay within the £2000 budget.