Lady Antebellum is a popular country/pop group formed in 2006 consisting of Hillary Scott, Charles Kelley, and Dave Haywood. They have had several hit songs like "Need You Now" and "Downtown" and continue to sell out arena concerts. The group engages with fans through social media like Facebook, Twitter, and Instagram, and maintains an online fan club community on their website. Lady Antebellum focuses on using various digital platforms to consistently share content and connect with their large audience.

1. Lady Antebellum
A Pop/Country Sensation

2. Lady Antebellum Information:
• Comprised of three members: Hillary Scott, Charles
Kelley, and Dave Haywood
• The group was established in 2006
They were nominated for “Top New Group” at the
2008 Academy of Country Music (ACM) Awards
• They have had various hit country songs
• They continue to sell out arenas for concerts
• They won two awards at the 2013 American
Country Awards

3. Lady Antebellum Songs
Some of their hit songs have included:
“Need You Now”
“Downtown”
“Compass”
A list of their popular songs along with their lyrics are available on their
website:

4. An Interview with CMT…
What have you learned over the past year that's really helped you make this record and make it what you
wanted it to be?
Kelley: Probably to be ourselves. Again, I think with the success of the first record and the response, everyone
was like, "Hey, we like what you're doing. Keep doing what you're doing." Obviously, we can't come out with
the same record. We've gotta flip it up a little. I think the way we did that was to just approach it a little bit
more in-depth and get a little bit more creativity with the production elements and lyrically take some
chances. I mean, "Need You Now" -- "I'm a little drunk, and I need you now." As a new artist, we might be
afraid of saying that on the first record. Now we're like, "Hey, man, this is country music. What happened to
country music? What happened to Waylon Jennings and Johnny Cash songs and singing those kind of lyrics?" It
was fine and then for some reason over the past few years I think it's become ... .
Scott: Taboo.
Haywood: It's honest.
Scott:Yeah. We really bared it all in a lot a ways. There's a song called "When You Got a Good Thing" on the
record that we wrote with Rivers Rutherford. It's pretty much Charles' song to his wife because he just got
married over the summer. There's a line that goes: "Barefoot beauty with eyes that blue/Sunshine sure looks
good on you." He was thinking about their wedding day because he had the picture up on his screensaver on
his computer as we were writing it. ... And then we have a song like "Ready to Love Again" that is really, really
special to me. It's the one that I relate to the most. It's very personal, so we really allowed ourselves to go
there and be vulnerable and show the fans that we feel and we hurt and we love just like anybody else does. I
hope they feel that when they hear it.

5. Upcoming Tour Dates for Lady Antebellum 2014 Tour

6. Online Communities
• As a young band, Lady Antebellum engages
in various forms of Social Media.
• The band maintains these communities by
the following hyperlinks to various media
found on their website :
Facebook
Twitter
Google Plus
Instagram
Youtube
Spotify

7. Lady Antebellum : Finding their Audience
•“Lady A” has definitely found their audience among
young country fans
• They represent the young adults of country and
pop
• Their videos and music are geared to relate to
young people and avid country music fans

8. Fun Facts about Lady Antebellum from www.tasteofcountry.com
10. Scott sings with Luke Bryan on one of his No. 1 hits. Scott’s bandmates, Dave Haywood and Charles
Kelley, were two-thirds of the team behind the No. 1 Bryan hit, ‘Do I,’ which they co-wrote with the singer. When
it came time for Bryan to head into the studio to lay down the song’s track, he asked Scott to join him on
harmony.
8. She auditioned for ‘American Idol’ prior to the Lady A days. Scott’s ‘Idol’ experience was a brief moment in time
— she never even made it to see the judge panel for the show’s auditions. “I literally performed for the production
assistants and the interns, and I just didn’t make it,” she admits.
6. She gets seal of approval from Charles and Haywood on guys she dates. In order for Scott to be at ease with a
new man in her life, she first has to run it by her bandmates. “It’s extremely important to me,” Scott says. “If anybody
knows me, Charles and Dave do, and [they] have my best interests at heart. They’re like the big brothers I never had.
It definitely means the world what they think, and hopefully it’s good.”
5. Scott digs pop singer Adele. The British songstress covered a Bob Dylan classic on her debut album, which is
Scott’s favorite song on the record. “I’m a huge fan of hers. She is spectacular,” says Scott. “That is one of my favorite
versions of that song I ever heard.”
4. Scott plans to attend Miranda Lambert and Blake Shelton‘s wedding. Scott, along with her bandmates, have
been invited to the wedding of the season. Scott already has in mind her special gift for the bride and groom: “Some
kind of pistol,” she says.
3. Scott loves summer tours … for the fair food. Summer time means fairs and festivals, which means Scott can
hunt down the best corndogs (with ketchup!) coast-to-coast. She also loves another fair favorite: “I’m a huge fan of
chocolate-covered bananas,” she gushes. “I love those! They’re frozen like a Popsicle.”
2. Scott’s post-show beverage of choice, Bacardi mixed with Sprite Zero, was inspired by Miranda Lambert.
While touring with Lambert a couple years ago, the two friends spent much time together after the shows —
including playing bartender. “Miranda makes Bacardis and Sprite Zeros,” Scott says. “So normally, I’ll have one of

9. Sharing Meaningful Content
• On their website, (http://ladyantebellum.com/) Lady Antebellum posts links
to videos of them receiving various awards and videos of different
performances of theirs
• They utilize Twitter (https://twitter.com/ladyantebellum) by tweeting to
their fans

10. Engaging with Audience
Lady Antebellum
‘Fan Club’
on their website
Fans can create an account
Users may post in Forums
Users may also buy a membership of
enter into a contest for a Meet and
Greet with Lady Antebellum!

11. Push Social IRL
•Without having been to a Lady
Antebellum concert myself, it is difficult to
know exactly what goes on at one. In the
reviews available online, very few if any
mention free give-aways and social
aspects of the concert.
•However, they do seem to give away free
VIP backstage passes.
•They also have merchandise available on
their website.

12. Some Lady Antebellum Merchandise
Available through their website

13. Post Consistently
Lady Antebellum regularly uses Twitter to communicate and engage
with listeners.
They also utilize a Facebook page to communicate about various
performances of theirs
Band member Hillary Scott posts personal pictures on Instagram

15. Bibliography
"Music : Lady Antebellum." Lady Antebellum. N.p., n.d. Web. 7 Feb. 2014. <http://ladyantebellum.com/releases>.
"DWUser.com." DWUser.com. N.p., n.d. Web. 7 Feb. 2014. <http://www.dwuser.com/education/content/7-keys-to-turnyour-small-business-clients-into-raving-fans/>.
"Janet Carr @." Janet Carr. N.p., n.d. Web. 7 Feb. 2014. <http://thisbugslife.com/2013/05/25/using-social-media-inteaching/>.
"Lady Antebellum Twitter." Twitter. N.p., n.d. Web. 6 Feb. 2014. <https://twitter.com/ladyantebellum>.
http://tasteofcountry.com/lady-antebellum-hillary-scott-things/
"The Technium: The Stars of 1,000 True Fans." The Technium: The Stars of 1,000 True Fans. N.p., n.d. Web. 7 Feb.
2014. <http://kk.org/thetechnium/archives/2011/03