Marketing today is about publishing great content. The blog is the center of the content marketing strategy and should connect to a complete toolbox of social media tools with an overarching objective of engaged consumers and potential consumers

1. Marketing today is about publishing great content. The blog is the center of the content marketing strategy and should connect to a complete toolbox of social media tools with an overarching objective of engaged consumers and potential consumers. Trip Advisor: Critical for all travel businesses to be engaged in this community, hear and respond to what people are saying about you. eNewsletters: Establish regular lines of communication with key audience, offer quick bits of information to help audience. LinkedIn: Connect with professionals, build individual professional credentials via recommendations, meet professional contacts via intros, start group conversation Twitter: Opportunity to interact with broader audience, more “high profile” contacts. The HUB: Interact with Adventure Travel Community, industry thought leaders. Facebook ( company page ): Connectivity and sharing information, high Focus on interaction Batchbook: Track all communications and house master database. Flikr: Online storage of images. Slideshare: Sharing presentations, help establish as industry thought leader. Blog: Center of all online content marketing strategy. Identify one main objective and audience. Should lead dynamic content on your web site. Also identify your “voice” for all online communications. Goal; 1-3 posts per week (see detailed editorial calendar) You Tube/Vimeo: Enhance online “voice” and spice up content with video Facebook ( personal page ): Continue to develop individual online voice. Engagement: Establish strategy to follow and engage with other industry leaders, trade partners and consumers online, ignite conversation, including blog comments, social media comments. Scribd: Sharing white papers and more.