The document discusses revenue maximization strategies for travel distribution in India. It recommends maintaining rate parity across distribution channels, using dynamic pricing and packaging, and exploring new distribution avenues. The key aspects of an effective revenue management approach are outlined as optimizing revenue per available room, controlling costs, understanding competition, leveraging the brand, investing in technology, and building partnerships. The customer experience is also emphasized as important to maximize repeat business and revenue.

2. Travel Distribution India 2008 Revenue Maximization (RM) November 26, 2008 Taj Lands End, Mumbai www.lemontreehotels.com

4. RM Intersects Distribution, CRM & Operations

5. Controlling Costs Is Critical To Bottom Line Success

7. RM In Hotel Development Operation Development Site Selection Distribution Optimization Profitability Ratios ROI Revenue management

8. Purchase Influencers Location Brand/Flag Services Facilities/Amenities Price Static Dynamic Determinant (can’t be changed) Static (can be changed) Incremental Filter/Stimulant

9. Pricing Considerations

10. Target: R EV PAR Optimization Demand Focus: Occupancy Focus: ARR

12. Customer Is King Value to the customer Value to the enterprise Market Unqualified Customer Prospective Customer Customer Satisfied Customer Repeat Customer Sell Fulfill Care

13. Effective RM Optimized Revenue Performance Costs

15. www.lemontreehotels.com [email_address] Thank You