TRANZUM utilized several expansion strategies to grow their business, including market penetration, product development, market development, diversification, and forward integration. They entered new markets in the UAE, UK, USA, and Canada. TRANZUM developed a vast range of products over time and acquired their own aircraft to manage supply chains. They gained market share through quality assurance, cost effectiveness, and innovation.

1. TRANZUM
Their Strategies for Success
Presenters: Presented to:
Hallar Memon Sir Col. Raza Kamal
Summan Saqlain
M.Gohar Iqbal

2. STRATEGIES
Expansion strategies were applied by TRANZUM
 Market Penetration.
 Product Development.
 Market Development.
 Diversification.
 Forward Integration.

3. MARKET PENETRATION
 Entered in the monopoly era of Pakistan Post.
 Compete wisely against their competitor by
• Quality assurance
• Cost effectiveness
• Innovative product line
• Speed .
 Getting attention and clientele of people hopeless from Pak.Post
and business sector..

4. PRODUCT DEVELOPMENT
 Introduced a vast range of products with time interval
• TCS
• INTIANA
• AVIATION
• OCTARA
• VISATRONIX
• SENTIMENTS EXPRESS
• MMS

5. MARKET DEVELOPMENT
 Enter Global Market with all their power (products)
 Entered in UAE; targeted potential customers of KARAMA and
Dubai, Gulf states and Saudi Arabia.
 Entered at UK,USA and Canada
 60% of market share in Pakistan
 7% in foreign.

6. DIVERSIFICATION
 Introduced INTIANA traveling service, which contains and
organizes individual and group based travel tours. Hajj and leisure
travels inland or cruises.
• Facilitating business and pleasure travels.
 Introduced OCTARA, a training , seminars and workshop
oriented services.

7. FORWARD INTEGRATION
 Through managing their own supplying services by acquiring their
own aircrafts both for travel and supply chain services.