The document discusses 10 ways to measure the return on investment (ROI) from translation efforts and 5 additional ways that using a translation software platform can boost ROI. The 10 ways to measure translation ROI include tracking increases in eyeballs/traffic, downloads, users, customers, engagement, satisfaction, loyalty, share of addressable market, and revenue after providing translated content. The 5 ways a translation platform can boost ROI are through faster translation times, allowing teams to better focus on core work, providing greater control over branding, enabling better scalability to add languages/countries, and facilitating greater growth potential than manual translation processes.

1. WAYS TO
MEASURE
… and 5 Ways to Measure Translation Technology ROI
TRANSLATION ROI

2. How do you measure the
value of translation?
The ROI calculation depends on what matters most
to your business. Does your company place a high
share? On delivering on your product roadmap?
Most companies have business goals that are
focused around just one or two main areas. Tie your
translation efforts to your business goals in order to
measure the ROI.
And, once you’ve done that, boost your ROI even
further with technology.
Read on to learn 10 ways you can measure
translation ROI, and 5 ways to measure the added
ROI from using a translation software platform.

3. 1More
eyeballs

4. To measure translation
effectiveness, determine
how many people
were consuming
a given piece of content
before translation and after
translation.
How many people are
consuming your content?

5. 2More

6. If not, ask yourself how you’re ensuring that people can
find the translated content – marketing strategies vary from
country to country and language to language.
Look
at
your web
analytics.
Do
you see
an increase
in traffic after
publishing
translated
content?

7. 3More
downloads

8. Simply having a localized app can boost
your app store ranking, too.
For mobile
apps and
downloadable
assets, track
the number of
downloads prior
to translating
and after
translating.

9. 4More
users

10. You can definitely reach more users if you
offer multiple languages.
If your business model
is dependent on the
size of your community
of users, this is
another key metric
that translation can
influence.

11. 5More
customers

12. Is your
customer
base growing
thanks to
translation?
Track the growth of your
customer base in each
country, and track the
languages they speak to
determine if translation is
having an impact.

13. 6More
engagement

14. Are
you
seeing
greater levels of
customer engagement
due to translation?
Track your engagement levels
before and after providing
translated content to determine
if it’s making a difference.

15. 7More
satisfaction

16. Are your customers more
satisfied now that
you offer content in their
languages? Most
customers will be.
Measure your customer
satisfaction levels before and
after providing in-language
content.

17. 8More
loyalty

18. Gaining
new
customers is
one thing.
Keeping
them is also
critical.
Measure your customer
retention before and
after translation to see if it

19. 9More
share

20. Don’t kid yourself
– you can’t properly
sell into a given
country without
translating into the
languages your local
competitors are using
to lure customers.
?How much
of your total
addressable
can
you reach with
and without
translation?

21. 10
More
revenue

22. For many businesses investing
in translation, revenue
is an important
consideration, but not
the only one, or even the single
most important one.
How much of your
international or domestic
multicultural revenue
corresponds to translation?

23. And…
technology?A translation software platform provides a turbo-boost to your ROI.
Especially if you’re already seeing a good return on your initial
investment in translation.
How? Here are
5 ways.

24. Faster time
A translation software platform can speed up the process, to
ensure that you don’t slip a release date, miss a launch, or

25. Better
focusTranslation processes can distract your employees, especially your
engineering teams. Get them focused on building your business
instead of getting distracted with translation minutiae.

26. Greater
control
Nervous that your brand will slip out of control as it moves into
centralize your content assets into a single place.

27. More
scalability
Afraid to add more languages or countries due to how painful the
You can’t achieve global scale by managing translations that way.

28. Greater
If you’re still managing translations in spreadsheets and email,
it’s slowing your company down and preventing you from
reaching your full growth potential.
Language isn’t the barrier.
Manually managing translation is.

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