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Three Considerations
Before Globalizing
Your Website
People, Processes, Technology
Translation
VS
Localization
VS
Globalization
People
Governance Technology Localization Design
Quality
Control
Traffic Budget
Processes
HQ
HQ
Technology
Translation
Team
Communication
Digital Assets Site/Sites
LinkedIn
Linkedin.com/in/bethgranger
Email
beth@bethgranger.com
Phone
516-515-1213
Thank You | Gracias | Merci | Mahalo | Dankon

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Editor's Notes

  1. Translation: machine or human, language vs location Localization: Again, Is it just different languages or is it based on a LOCATION? images, dates, Times, addresses, SEO, page layout, cultural sensitivity Globalization: Responsiveness, Coding, Font/Text Considerations, Contact Information, Customer Service, And More Each level means more money, processes, technology, and people/staff
  2. Who owns it? If local/country staff: cultural sensitivities
  3. Push to language or country sites Same site with ability to click for other languages vs country sites
  4. HQ governance, policies, tools, teams Locations local content Team communication
  5. Vendor or staff for translation, coding, design or combination Team communication: Slack or other